As every week, our experts are informed and analyzed the trends, updates, new tools, new features of the world of digital marketing. What must we remember about the news of the past week? Index decrypts all this for you!

SEO NEWS

Google Sheets: 6 Things You Didn’t Know!

Google Sheets is a very useful tool everyday! This article proposes 6 things that will help you make the most of it.

1. Import sitemaps
2. Currency conversions
3. Sparklines
4. Import from other worksheets
5. Check 404 and other errors
6. Combine data from multiple sheets

6 Things You Didn’t Know You Could Do In Google Sheets

New Findings: Organic Clicks Down Compared to Paid Clicks

This is no longer a secret for SEO experts … but why does it happen?

• Ads served on more queries
• More ads per query
• Larger ads, with more space for each ad
• Google Shopping (which appears on multiple queries, lists more products per query and takes up more space)
• More subtle ad labeling, making it less obvious that an ad is an ad

https://moz.com/blog/google-organic-clicks-shifting-to-paid

Do You Know the About Hub-and-Spoke Method?

The principle is simple! First create long content for your blog – the hub content – that contains points that you can expand in other, shorter, articles – the spoke content – that you can submit as guest posts to sites that accept guest bloggers.

The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

How to Guarantee the Success of Your Ecommerce Site

This article proposes 14 SEO techniques to guarantee the success of your website.

Here are some points to consider when auditing your website:

1. Make sure search engines can find your site
2. Check the speed and responsiveness of your site
3. Fixed duplicate content issues

Discover the other techniques here:

https://www.searchenginejournal.com/technical-seo-ecommerce/223779/

SEM NEWS

How to Generate a Maximum Number of Conversions

Keyword choice, branding, dynamic keyword insertion…  Does any of this speak to you?

Come discover the following tips:

https://www.chainstoreage.com/technology/top-search-ad-options-drive-conversion-rates/

WEB NEWS

Why Do Seniors and Marketing Misunderstand Each Other?

It’s a big, and very interesting, question! Thanks to technological innovation applied to the real needs, wants, and goals of older consumers, older people may soon be living longer and healthier while being independent and connected. Just look at the latest developments in audio assistance devices. It’s almost like magic.

https://www.theatlantic.com/business/archive/2017/11/older-consumers-coughlin-longevity-economy/545531/

How to capture visitors to your site and how to keep them?

What would you say if we could catch visitors in real time and those who are shopping right now? And if it was possible to make a different offer while showing a more suitable advertising or promotional to bring them back? What if we could do it for competitors? Discover all these tips to start 2018 in force!

Competitor RLSA: Stay Top of Mind for Site Visitors

Come Discover the 2018 Visual Trends Guide!

Discover 10 trends that, according to Depositphotos, will shape visual communication in 2018 on the basis of a new aesthetic. Depositphotos analyzed the data of their search algorithms and collaborated with their best photographers to predict the main visual trends for 2018!

https://depositphotos.com/trends2018/

See you next week for a new digital point with Index. In the meantime, Stay Connected!