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DIGITAL MARKETING HOT TOPICS – EDITION #27

This week, Index invites you to read a digital news edition focused exclusively on its longtime and continuing partner, Google. Here are the 6 of this week’s news items relating to the Mountain View giant, selected and transcribed by the resident Index experts. Happy reading!

Money Transfers via Google Pay Send

Google Pay Send, formerly Google Wallet, allows smartphone users (Android required) to send and receive money via a mobile platform. A new update now makes it much easier to send. Maybe PayPal should start worrying?

https://www.androidcentral.com/google-contacts-gets-shortcut-sending-money-google-pay-send

Google Removes 100 Non-Compliant Ads per Second

In 2017, Google removed more than 3.2 billion noncompliant ads, or about 100 per second, most even before users could view them. Also, in the course of this year, advertisers have seen 28 new rules imposed on them. Simple & effective, it seems!

https://www.searchenginejournal.com/google-removes-100-bad-ads-per-second/242837/

Google Helps the Media by Changing Its Algorithm

Users who are subscribed to a newspaper will now see the news from that source among their first results. The purpose of this maneuver is to help traditional media retain and attract paying readers. A strategic measure on Google’s part at a time when traditional media is reeling from Facebook’s algorithm change.

https://www.blogdumoderateur.com/google-news-medias-abonne/

Changing Your Description in Google My Business, You Can Do It Again!

The functionality eliminated by Google in 2016 has returned! It will now be possible to change the description of your business in Google My Business. Recently made official, this feature has also been added to Google Help.

https://searchengineland.com/google-adding-business-descriptions-google-business-local-panel-294207

Cryptocurrency Ads Banned from Google

Facebook did it and now Google has decided to ban advertisements promoting cryptocurrencies. Becoming effective in June, this measure aims to protect Internet users, while protecting the reputation of the Mountain View giant.

https://www.journaldugeek.com/2018/03/15/google-sapprete-a-lutter-contre-publicites-de-cryptomonnaie/

GV Makes Its First Investment in A.I.

GV, the venture capital branch formerly known as Google Ventures, is investing for the first time in an AI company, the start-up SambaNova Systems. Not surprisingly, according to the CEO, who has long claimed that Google is a “AI-first” company.

https://www.cnbc.com/2018/03/15/alphabets-gv-invests-in-ai-chip-startup-sambanova.html


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