This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!
Photos, posts, direct messages, archived stories… it’s now possible to download a copy of all data shared via your Instagram network. You’ll receive your copy by email within only 48 hours. The aim of this change is to be in accordance with Europe’s General Data Protection Regulation (GDPR), which goes into effect next month on May 25.
https://www.searchenginejournal.com/instagram-lets-users-export-everything-theyve-shared/250729/
How can you use Analytics to ensure a personalized customer experience and increase sales? Discover the key points of Disney’s success story in this article from Computer Weekly and learn how technology and data analytics combined to make The Lion King the biggest hit on Broadway.
https://www.computerweekly.com/news/252439803/Doing-analytics-the-Disney-way
Messenger Kids is the version of Facebook Messenger that gives children their very own platform for exchanging messages and video with their friends and family, under parental supervision, of course. The new sleep mode now allows parents to restrict access to Messenger during certain specific time periods – much to their delight!
https://newsroom.fb.com/news/2018/04/sleep-mode-giving-parents-more-control-on-messenger-kids/
Facebook’s internal guidelines, up to now only visible to the network’s content moderators, are now publicly available. Violent, sexual, or otherwise controversial content, as well as hate speech and threatening language, are all prohibited. Facebook claims that this publication is unrelated to the Cambridge Analytica scandal and has been planned for some time.
http://www.businessinsider.fr/facebook-publie-ses-directives-internes-standards-de-la-communaute
As is true on Google, visibility on Amazon requires diligent SEO work. The Journal du Net explains a few rules for ensuring your product visibility and powering your sales. Defining your keywords and keeping your title under 80 characters are two of the key rules you need to know!
https://www.journaldunet.com/solutions/seo-referencement/1209063-referencement-sur-amazon/
This is now the mobile-first era. It is therefore essential not to neglect employing site optimization best practices for mobile sites. Customize your WordPress site for mobile, think holistically (focus on the mobile user, but don’t forget desktop users), use mobile-specific design techniques… these are just some of the best practices to follow to the letter!