This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week!
A new upcoming Instagram feature has been leaked. Music Stickers enable the user to embed music into a post using what’s called a “music sticker.” This feature means Instagram can now compete with Muscial.ly, already popular with 90 million users worldwide.
https://siecledigital.fr/2018/05/13/instagram-musique-stories/
Most people install their smart speakers in a common room like the kitchen, dining room, living room, and such. Here, Jared Newman offers an alternative that could foster greater productivity: installing Alexa at the office. Choosing background music, planning a meeting, creating reminders, making calls are just a few of Alexa’s many features that could improve your productivity at work!
https://www.fastcompany.com/40573134/alexas-secret-superpower-making-you-more-productive-at-work
To take advantage of what mobile has to offer and to effectively reach your audience, Google offers a new video format: outstream campaigns. Visible on Google partner sites, the videos automatically start playing in a non-intrusive way, without sound, giving users the choice to view or not to view.
https://adwords.googleblog.com/2018/04/a-new-video-format-to-reach-people.html
Google says that, in the past 2 years, searches including the term “near me” along with “can I buy” or “to buy” have increased by over 500%! Consumer behavior is changing very quickly, as are their desires so that the latest trend is not only to be in the right place but to be there at the right time. “Right here, right now!”
https://www.thinkwithgoogle.com/consumer-insights/near-me-searches/
There’s a new Facebook search tool, in a test version, for now, that can connect marketers and influencers. It’s an opportunity for marketers to easily find people who can reach their target audience. For influencers, it’s an opportunity to monetize their Facebook content as well as their fan base.
https://techcrunch.com/2018/05/18/facebook-creator-search/
We talked about this last week in our article on the Fashion Retailing Conference. Companies in the retail sector are banking on visual search. Asos understood its importance when it launched its visual search tool last August. With this tool, consumers can use a photo or a screenshot to search for an item they would like to buy. One more step towards a complete personalization of the consumer experience!