Like every week, we wish to inform you on the various trends, tools, and features in the digital marketing world. Here is this week’s news that our Index team has found.
In this article, you will learn how to strengthen your SEO and content marketing strategy through Topic Modeling. They also give you a step-by-step method on how to create a topic model.
http://contentmarketinginstitute.com/2017/10/topic-modeling-seo-content-strategy/
In this article, the author, Rémi Mondina, introduces us to this strategy called “La Technique de la Fourmilière” (literally, the ant farm technique) which can lead to more traffic, more leads, and higher customer retention for your article.
https://www.drujokweb.fr/blog/technique-de-la-fourmiliere/
In this article, you will find 9 ways to safeguard your SEO efforts when migrating your e-commerce platform.
https://www.searchenginejournal.com/seo-ecommerce-platform-migration/217307/
Danny Sullivan, the Chief Content Officer at Third Door Media, begins working with Google on October 9. However, his role is not yet defined. Stay tuned for updates.
https://searchengineland.com/danny-sullivan-joins-google-283977
“Custom Affinity Audiences” can now allow advertisers to target people based on the kind of places they search for using Google Maps. YouTube also introduces “Director Mix” which creates different video ads to target specific audiences.
People in the 50+ demographic are usually ignored, however, they are the ones with more disposable income and are far more web savvy than most people believe. This article shows you 9 ways to advertise for this age group.
http://www.heroconf.com/news/9-tips-will-help-ppc-ads-resonate-audiences-50/
Here are 5 technologies recommended by Google to optimize Search Ads within Ad Groups.
http://www.ppchero.com/5-methods-for-creating-ads-in-adwords/
Facebook introduces the messages objective to help businesses to better generate leads, answer issues, drive transactions, and offer support.
https://www.facebook.com/business/news/introducing-the-messages-objective-for-facebook-ads
Definitely! Messenger can be used to send out blog posts and engage with your customers. Read here 7 ways to perfect this type of marketing.
https://blog.bufferapp.com/facebook-messenger-marketing
This article shows how knowing consumer behavior on Facebook and Google can help marketers to create targeted content and ads.
In this article, you will learn how to build an effective landing page. It includes a 30-minute video and an online course.
http://thelandingpagecourse.com/landing-page-elements-blueprint/