Web Marketing

Index Will Be at Data & AI Marketing Toronto 2019 to Present ALYA, Our AI Solution for Marketing Performance

Data & AI Marketing Toronto 2019

Did you know that Index has an AI solution called ALYA designed to improve your marketing performance? We believe that our solution is the most powerful AI engine for optimizing customer experience on your website. ALYA will bring you innovative AI recommendations that will: Increase online marketing performance  Eliminate waste in media spend for better […]

Web Marketing Trends in 2019

web marketing trends 2019

Web marketing is in constant evolution, so it’s vitally important to stay up to date with developments across the entire sector. In this article, you’ll find an overview of the major web marketing trends for 2019 and the impact they’ll have on SEO, online advertising, and user experience. SEO trends in 2019 Everyone knows that […]

Is Artificial Intelligence Replacing Google Analytics?

artificial intelligence replacing google analytics

Google Analytics is an undeniably useful analytical tool that helps you measure your website performance. It has allowed companies of all sizes to gain a competitive edge by effectively harnessing their data to enable more evidence-based decisions, insights, and process optimization. However, the new opportunity that is overtaking traditional data analytics is the use of […]

Google Conference / Marketing Innovations Keynote

On Tuesday, July 10, Google held a conference presenting the latest changes that they have implemented on their marketing platforms. The tools affected by these new features, and covered in the keynote address, are Google Ads and Google Analytics, as well as few of Google’s various marketing platforms.Here is a summary of the some of […]

Index Prepares Its Clients for the Restructuring of Google Products

Google announced a restructuring of its advertising platforms on June 27, 2018. Google Ads will replace Google Adwords, whereas Google Marketing Platform will consolidate DoubleClick solutions and Google Analytics 360 Suite. Finally, Google Ad Manager will now bring together DoubleClick for Publishers and DoubleClick Ad Exchange. More than a mere rebranding In the course of […]

Montreal: Gateway City for French Companies in North America

Do you know what video game giant Ubisoft, rail transportation specialist Alstom, and cosmetics world leader L’Oréal have in common? Like the 60,000 French expatriates in Quebec, these large French companies have also taken up residence in this French-speaking province of Canada. And they are not the only ones. There are currently more than 400 […]

5TH ANNIVERSARY OF HONOK!

Honok Media, our trusted partner in traditional and digital marketing, celebrated its 5th anniversary on Friday, May 5, 2017. The team of this “small agency that thinks big” pulled out all the stops and celebrated the occasion with a thematic happy hour party. Which theme did they choose? “Cinco de Mayo,” of course! Sombreros, a […]

Google All-Stars: Future Trends

Review of the 2016 Google Partners Summit The annual Google All-Stars conference was held toward the end of 2016. This is a report from Jeremy Easterbrook, founder and CEO of Index, who was there. This year, the event brought together 900 experts from around 300 partner agencies. In total, 51 countries were represented by those […]

Google Ad Grants

Google Ad Grants – Get $10,000 of free advertising on Google to promote your charity! You’ve probably heard of Google AdWords pay-per-click advertising campaigns, but have you ever heard of Google Ad Grants? What is Google Ad Grants? Google Ad Grants is a version of AdWords (that is, Google’s online advertising tool) especially for non-profit […]

HTTP2 SEO

HTTP2 SEO : A significant evolution, and logical development, for the web HTTP/2 SEO will significantly improve how users navigate websites. In this article we will show how HTTP/2 will become a major factor in optimizing SEO results. Basically, the faster a website loads, the better the user experience is. In this article you will […]