Every week, our experts analyze the trends, updates, new tools and functions of digital marketing world. What do you need to know from last week’s web news? Read them all here!
In the previous digital news, we talked about the 5 types of link building. This week, the article from Leptidigital also speaks about the types of link building preferred by SEO experts, as well as the amount of link and their monthly budget. Ideal to provide a new life to your strategies! https://www.leptidigital.fr/webmarketing/seo/netlinking-qui-marche-12583/
The SEO beginner’s guide is clearly the number 1 tool to all beginners in web marketing and key referencing. For 2017, Moz published a remastered guide. 7 chapters to read right away!
https://moz.com/blog/rewriting-beginners-guide-to-seo-outline
Search Engine Land is back to another review on the influence of local search results. What he says is simple: Do you want to be ranked first in search engine results? All you have to do is to add a maximum of information details to your Google My Business profile and think about a “customer-centric” approach. Don’t forget, you are the master of reputation!
https://searchengineland.com/understanding-interplay-seo-5-star-reputation-286711
Google My Business, forever and ever! This article proposes 5 strategies to improve your profile on GMB, goal: local visibility!
https://seo-hacker.com/google-business-local-seo/
WordPress is a practical and fun tool to use, but like other CMS, it has its disadvantages. After reading this article, let’s start to create a small audit of our wordpress, including for instance, indexation, website security, and the loading speed. More tips are given in this article
https://www.seomix.fr/audit-seo-wordpress-problemes/
Search Engine Watch reveals SEO actions to take to handle the holiday season and proposes key elements to boost your SEO! The major recommendations include: focus on keyword groups with a high ROI, use existing landing pages for high-volume terms, and optimize for speed.
https://searchenginewatch.com/2017/11/17/black-friday-seo-last-minute-tips-for-the-holiday-season/
In this article, Jacob Baadsgaard proposes a 3-step guide to follow to intelligently use competitive research:
https://searchengineland.com/steal-competitions-best-keywords-3-step-guide-286500
Until now, we have showed you multiple SEO techniques to rank your business among the first Google local results. In this article, Clix marketing speaks about the ways to better your SEM strategy – Google Display campaigns, Search, Facebook and remarketing – to get yourselves in front of quality potential customers.
http://www.clixmarketing.com/blog/2017/11/15/ppc-tips-for-local-businesses/