{"id":4703,"date":"2015-04-22T11:43:20","date_gmt":"2015-04-22T15:43:20","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/?page_id=4703"},"modified":"2024-09-23T11:53:40","modified_gmt":"2024-09-23T15:53:40","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/www.indexwebmarketing.com\/en\/services\/web-marketing-training\/google-ads\/","title":{"rendered":"Google AdWords Training"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\" style=\"text-align: center;\">Index<\/h1>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: center;\">If you have just started with <a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/google-adwords-advertising\/\">Google AdWords<\/a>, or if you have some basic knowledge about how it works, then this <strong>AdWords training course<\/strong> is for you.<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" class=\"wp-image-15160\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-300x200.png\" alt=\"\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-300x200.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-768x512.png 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\">Why ?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For those not yet familiar with this advertising platform, Google AdWords is Google\u2019s online advertising program that allows advertisers to place their ads on the Google network. These ads then appear on Google\u2019s search engine when an internet user searches with keywords targeted by these ads. The ads may also appear on the content pages of websites that accept Google ads. Advertisers generally choose to pay only when a user clicks on their ads (CPC). But, there are other types of auctions, such as cost per thousand views (CPM) and cost per acquisition (CPA).<\/p>\r\n\r\n\r\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/en\/contact-us\/\" class=\"btn btn-lg btn-red\">Free estimate<\/a>\n<\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\">How ?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our <strong>Google\u00a0AdWords training<\/strong>, taught by certified Google experts, focuses on how AdWords works, on creating and structuring your account and on designing a campaign from A to Z. Quizzes and concrete examples from the real world, using real online campaigns, help to make the AdWords training lively and more rewarding.<\/p>\r\n\r\n\r\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/services\/\" class=\"btn btn-lg btn-red\">Retour aux services\n\t<\/a>\n<\/p>\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" class=\"wp-image-15119\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleads2-300x200.png\" alt=\"\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleads2-300x200.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleads2.png 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"186\" class=\"wp-image-15113\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleads3-300x186.png\" alt=\"\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleads3-300x186.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleads3-768x475.png 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleads3.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\">Benefits<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Understanding what online advertising is and how AdWords fits into it<\/li>\r\n<li>How Quality Score works and why is it so important to the AdWords bidding process<\/li>\r\n<li>Structuring your account, your campaigns and ad groups for success<\/li>\r\n<li>How to search for and identify keywords and keyword match types to bid on<\/li>\r\n<li>How to write optimized ads that stand out from the competition<\/li>\r\n<li>How to create your first campaign and set up targeting (geographic, language, device, and scheduling for designated periods)<\/li>\r\n<li>Cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-impression (CPM) of the different types of auctions<\/li>\r\n<li>How to manage your account with AdWords Editor<\/li>\r\n<li>Learning to create reports using the functions of Google Advertising Reports and learning to identify valuable insights<\/li>\r\n<li>How to optimize your campaigns to maximize your budget<\/li>\r\n<li>Conversion tracking and calculating return on investment for a campaign<\/li>\r\n<\/ul>\r\n\r\n\r\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/\" class=\"btn btn-lg btn-red\">Back to services\n\t<\/a>\n<\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: center;\">Our AdWords training covers:<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Prerequisite<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This course requires no prior knowledge of AdWords.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">While having an AdWords account is not a prerequisite, according to former participants, it is generally an asset to already have an account and some experience with the interface prior to attending the AdWords training.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Who is our AdWords training for?<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This course is particularly useful if you are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>At the beginner or intermediate level in AdWords<\/li>\r\n<li>A small or medium-sized business looking to increase targeted and relevant traffic to your website.<\/li>\r\n<li>A director or manager of online marketing in charge of designing or implementing a PPC campaign.<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>Index If you have just started with Google AdWords, or if you have some basic knowledge about how it works, then this AdWords training course is for you. Why ? For those not yet familiar with this advertising platform, Google AdWords is Google\u2019s online advertising program that allows advertisers to place their ads on the [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"parent":3587,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"page-templates\/template-services-formations-google-ads.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4703","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Course | Master Google Ads with our training!<\/title>\n<meta name=\"description\" content=\"Boost your traffic with our online Google Ads course. Suitable for all levels, learn how to optimize your campaigns. Sign up now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/web-marketing-training\/google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Course | Master Google Ads with our training!\" \/>\n<meta property=\"og:description\" content=\"Boost your traffic with our online Google Ads course. Suitable for all levels, learn how to optimize your campaigns. 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