{"id":4704,"date":"2015-04-22T11:56:35","date_gmt":"2015-04-22T15:56:35","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/?page_id=4704"},"modified":"2019-10-18T14:21:15","modified_gmt":"2019-10-18T18:21:15","slug":"google-analytics-training","status":"publish","type":"page","link":"https:\/\/www.indexwebmarketing.com\/en\/services\/web-marketing-training\/google-analytics-training\/","title":{"rendered":"Google Analytics Training"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" style=\"text-align:center\">Index<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-align:center\">Learn how to analyze and increase your traffic<\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics1-300x158.png\" alt=\"\" class=\"wp-image-15166\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics1-300x158.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics1.png 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Why ?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>If you are currently a Google AdWords user and want to learn how to measure the ways visitors interact with your website, this <strong>Google Analytics training course<\/strong> is for you.<\/li><li>Google Analytics is a service that analyzes a website\u2019s audience. It provides insight into where your audience comes from and how that audience behaves when navigating your website.<\/li><li>Measuring how visitors interact with your site is essential for optimizing your online business!<\/li><\/ul>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/en\/contact-us\/\" class=\"btn btn-lg btn-red\">Free estimate<\/a>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How ?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">What you learn in our Google Analytics training session<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>This workshop is an introduction to the basics of web analytics such as tracking the sources of website visits and identifying visitor behavior.<\/li><li>Once the basic principles are introduced, you learn how to apply this knowledge to your own account. <\/li><li>Participants leave with a better understanding of how <strong>Google Analytics<\/strong> works and which features best serve their business.<\/li><\/ul>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/\" class=\"btn btn-lg btn-red\">Back to services\n\t<\/a>\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-300x200.png\" alt=\"\" class=\"wp-image-15160\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-300x200.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-768x512.png 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics3-300x200.png\" alt=\"\" class=\"wp-image-15154\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics3-300x200.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics3.png 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Who for ?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">This training is particularly useful if:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>What are web analytics? How do they work?<\/li><li>The Google Analytics interface, its dashboard and its advanced segments<\/li><li>User management, linking Adwords, creating and managing filters, using annotations, managing properties and profiles, and so on<\/li><li>Learning what the best indicators are for measuring your audience<\/li><li>Making the most of your data in Google Analytics<\/li><li>Creating conversion funnels and analysis objectives<\/li><li>Evaluating data concerning visits and visitors: bounce rate, traffic sources, and so on<\/li><li>Google Analytics Reports and Custom Reports<\/li><li>Advising on a case by case basis<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">The Google Analytics training topics are:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>You have a website and want to understand what content works best for your site, improve navigation on the site or improve your marketing strategy<\/li><li>You are responsible for online advertising (SEM, PPC) and want to measure the effectiveness of your landing pages, ad groups, or to measure your conversion and return on investment rates.<\/li><li>You\u2019re looking to better understand what draws visitors to your website and how to use the data collected<\/li><li>You want to know how visitors behave on your website: how long they stay, how many pages they visit, and so on<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No prior knowledge is necessary. However, it is advantageous to already have a username and an administrator account on Google Analytics in order to practice live.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Index Learn how to analyze and increase your traffic Why ? If you are currently a Google AdWords user and want to learn how to measure the ways visitors interact with your website, this Google Analytics training course is for you. Google Analytics is a service that analyzes a website\u2019s audience. It provides insight into [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"parent":3587,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"page-templates\/template-services-formations-google-analytics.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4704","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Course | Analyse your traffic | Index Agency<\/title>\n<meta name=\"description\" content=\"Measuring how visitors interact with your site is essential for optimizing your online business. 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