{"id":5834,"date":"2016-07-18T13:41:42","date_gmt":"2016-07-18T17:41:42","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?page_id=5834"},"modified":"2022-12-30T05:54:38","modified_gmt":"2022-12-30T09:54:38","slug":"youtube-ads","status":"publish","type":"page","link":"https:\/\/www.indexwebmarketing.com\/en\/services\/online-advertising\/youtube-ads\/","title":{"rendered":"Video Advertising on YouTube"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\" style=\"text-align:center\">Index<\/h1>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align:center\"> You&#8217;re thinking of implementing a video advertising campaign on YouTube. Find out how Index can help you.\r\n\r\n\r\n\r\n<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads1-300x200.png\" alt=\"\" class=\"wp-image-15090\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads1-300x200.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads1-768x512.png 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads1.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\">Why ?<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>With over one billion users, YouTube has become an essential <strong>communication tool<\/strong> for business.<\/li><li>Posting a <strong>pre-roll<\/strong> ad on the number one video website, and the second search engine in the world after Google, guarantees that you will grow your business.<\/li><li>Internet users who choose to watch a video ad on YouTube are 75% more engaged than those who don&#8217;t have a choice about watching an ad. They are also four times more willing to make a purchase.<\/li><\/ul>\r\n\r\n\r\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/en\/contact-us\/\" class=\"btn btn-lg btn-red\">Free estimate<\/a>\n<\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\">How ?<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>Video ads appear before the other videos on YouTube, beside, or even in, search results.<\/li><li>Pre-roll is used to play an ad for five seconds before the video the user wants to see. Then the user can choose to ignore it or to view the ad in full.<\/li><li>If the user views thirty seconds of the video, or the whole video if it is less than thirty seconds, that counts as an interaction. If the user interacts with the video or the video ad, that also counts as an interaction.<\/li><\/ul>\r\n\r\n\r\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/\" class=\"btn btn-lg btn-red\">Back to services\n\t<\/a>\n<\/p>\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads2-300x169.png\" alt=\"\" class=\"wp-image-15096\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads2-300x169.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads2-768x432.png 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads2.png 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"320\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads3.png\" alt=\"\" class=\"wp-image-15102\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads3.png 480w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/youtubeads3-300x200.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\">Advantages<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>Growing your business: Following advertising campaigns on YouTube, our partners have seen an increase in their profitability.<\/li><li>You pay only when someone clicks on your ad. If the user decides to ignore it within 30 seconds, or before the end, you pay nothing.<\/li><li>Customization: Through selecting the video format.<\/li><li>Wide audience: Through broadcasting TrueView ads on YouTube and other Google Display Network sites.<\/li><li>Managing the budget: Through setting the cost per view and the target audience yourself.<\/li><\/ul>\r\n\r\n\r\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/\" class=\"btn btn-lg btn-red\">Back to services\n\t<\/a>\n<\/p>\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">Video advertising formats:<\/h2>\r\n\r\n\r\n\r\n<p>For displaying video ads there are four TrueView advertising formats that allow users to choose the types of ads they want to see.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">TrueView InSearch<\/h3>\r\n\r\n\r\n\r\n<p>The ad appears on the YouTube search page.<br>\r\nThe user sees the advertisement above or beside YouTube search results.<br>\r\nThe advertiser pays only when the user clicks on the video ad watches it.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">TrueView InDisplay<\/h3>\r\n\r\n\r\n\r\n<p>The ad appears beside videos on the YouTube playback page.<br>\r\nThe user sees the advertisement when viewing videos on YouTube.<br>\r\nThe advertiser pays only when the user clicks on the video ad and watches it.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">TrueView InStream<\/h3>\r\n\r\n\r\n\r\n<p>The ad appears as a pre-roll video. It plays for five seconds, then the user chooses either to skip it or to watch it to the end.<br>\r\nThe advertiser pays when the user views the video ad for thirty seconds, or in full if it is less than thirty seconds.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">TrueView InSlate<\/h3>\r\n\r\n\r\n\r\n<p>The ad appears before YouTube partner videos that are longer than 10 minutes.<br>\r\nBefore playing the video, the user chooses to view an ad from a selection of three different advertisers or to watch advertising spots displayed at regular intervals during video playback.<br>\r\nAn advertiser pays when the user chooses to view that advertiser&#8217;s video ad.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">Successful campaigns<\/h2>\r\n\r\n\r\n\r\n<p>Examples of video advertising that have had success on YouTube:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-embed-handler embed-responsive embed-responsive-16by9 w-md-50 mx-auto\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe loading=\"lazy\" title=\"Dumb Ways to Die\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IJNR2EpS0jw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n<\/div><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-embed-handler embed-responsive embed-responsive-16by9 w-md-50 mx-auto\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/youtube.com\/watch?v=Ekr05T9Iaio\r\n<\/div><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Index You&#8217;re thinking of implementing a video advertising campaign on YouTube. Find out how Index can help you. Why ? With over one billion users, YouTube has become an essential communication tool for business. Posting a pre-roll ad on the number one video website, and the second search engine in the world after Google, guarantees [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":5823,"parent":1969,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-services-publicite-youtube-ads.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5834","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create a video campaign on YouTube Ads | Index Agency<\/title>\n<meta name=\"description\" content=\"Are you thinking of implementing a video advertising campaign on YouTube Ads? 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