{"id":10157,"date":"2017-08-02T14:32:48","date_gmt":"2017-08-02T18:32:48","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=10157"},"modified":"2017-08-03T12:27:28","modified_gmt":"2017-08-03T16:27:28","slug":"newsletter-4-digital-marketing-hot-topics-july-21-to-july-27-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/newsletter-4-digital-marketing-hot-topics-july-21-to-july-27-2017\/","title":{"rendered":"Newsletter #4 \u2013 Digital Marketing Hot Topics \u2013 July 21 to July 27, 2017"},"content":{"rendered":"<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/icon-2486501_960_720.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10103\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/icon-2486501_960_720.png\" alt=\"\" width=\"960\" height=\"480\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/icon-2486501_960_720.png 960w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/icon-2486501_960_720-300x150.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/icon-2486501_960_720-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Trends, updates, new tools, new features \u2026 What are the key takeaways from the latest Worldwide Web news for the week of July 21st to 27th, 2017?<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b>SEO NEWS\/TOOLS<\/b><\/span><\/h1>\n<h2><b>Optimizing Sites for Featured Snippets with Q&amp;A Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What are \u201cfeatured snippets\u201d exactly? They are the short excerpts (snippets) of web pages that appear in the search results on Google. And what do they have to do with of web marketing? They require a new strategy. That is, for companies to appear in Google\u2019s featured snippets, thanks to these 3 steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Replace the FAQ with a Q&amp;A<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research keywords relating to the Q&amp;A and create content around them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build links to your Q&amp;A (backlinking)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To learn more, go directly here for details:<\/span><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/featured-snippets-qa-content\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/featured-snippets-qa-content<\/span><\/a><\/p>\n<h2><b>6 High Impact Ways To Enhance Local Business Visibility Online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Are you looking to optimize your local online presence, increase traffic to your website, and attract more local customers? This article offers the following 6 tips to achieve this:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create customer experiences worthy of sharing that fuel conversations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not be shy on social networks, engage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintain and update your Google My Business listing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take advantage of the local opportunities for creating backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create quality content that attracts local customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a store locator and a landing page dedicated to each location<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.searchenginepeople.com\/blog\/6-high-impact-ways-enhance-local-business-visibility-online.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginepeople.com\/blog\/6-high-impact-ways-enhance-local-business-visibility-online.html<\/span><\/a><\/p>\n<h2><b>5 Tools That Will Make Your SEO Life Much Easier<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital agencies and SEO professionals and are constantly developing and refining innovative and more effective strategies, all while working to grow their businesses and retain their customers Here are a few ways (and their related tools) to achieve these objectives:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a Lead Generator widget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish trust \u00a0to build a personal relationship between client and agency<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a marketing plan to speed up your estimates and improve their accuracy<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/se-ranking\/204000\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/se-ranking\/204000\/<\/span><\/a><\/p>\n<h2><b>25 Revealing Questions You Must Ask New SEO Clients<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A quick review never hurts. Here are the 25 key questions and points to be addressed with a prospect or new SEO client. From target definition to potential technical problems, the more specific questions you will ask, the better the results will be!<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/questions-toask-new-seo-clients\/203150\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/questions-toask-new-seo-clients\/203150\/<\/span><\/a><\/p>\n<h2><b>Google Announces Shutdown of Instant Search<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instant Search was used to display the results pages corresponding to the query being entered. Very useful! But Google has preferred to suspend it to dedicate itself to the harmonization of its interface between mobile and desktop. Google Suggest, the autocompletion function, will continue to work:<\/span><\/p>\n<p><a href=\"https:\/\/www.abondance.com\/actualites\/20170727-18275-google-arrete-instant-search.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.abondance.com\/actualites\/20170727-18275-google-arrete-instant-search.html<\/span><\/a><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b>SEM NEWS\/TOOLS<\/b><\/span><\/h1>\n<h2><b>Messenger ads becoming available to advertisers globally<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve noticed these new ads in your Facebook Messenger app, your curiosity was probably piqued. If you were wondering what this new marketing feature is exactly, Facebook shows you how it works on their blog:<\/span><\/p>\n<p><a href=\"https:\/\/messenger.fb.com\/blog\/messenger-ads-becoming-available-to-advertisers-globally\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/messenger.fb.com\/blog\/messenger-ads-becoming-available-to-advertisers-globally\/<\/span><\/a><\/p>\n<h2><b>Your Facebook Ads Are Working \u2013 Here\u2019s How to Prove It<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook Ads have established themselves as a key element to a successful marketing strategy, whether it\u2019s to increase traffic to your website or increase your conversions. But it\u2019s hard, sometimes, to see the direct line to return on investment. This, rather technical, article presents the 4 steps to follow to concretely evaluate the impact of Facebook Ads on your digital strategy:<\/span><\/p>\n<p><a href=\"http:\/\/www.ppchero.com\/facebook-is-working-using-google-analytics-attribution-to-show-fb-value\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.ppchero.com\/facebook-is-working-using-google-analytics-attribution-to-show-fb-value\/<\/span><\/a><\/p>\n<h2><b>The 25 Most Expensive AdWords Keywords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Search Engine Journal presents the 25 most expensive AdWords keywords in this article, along with the reasons why they are so pricy. At the top, there are words like \u201cbusiness services,\u201d \u201cbail bonds,\u201d and \u201ccasino.\u201d Discover the rest of the top 25 here:<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/most-expensive-google-keywords\/206842\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/most-expensive-google-keywords\/206842\/<\/span><\/a><\/p>\n<h2><b>Why IF Function Ads Need to Be in Your Testing Rotation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As you\u2019ll recall, the IF function allows you to insert a specific message into your ad when a certain condition is met or a default text when the condition is not met. This article presents a test done by a digital expert, comparing the results obtained with Expanded Test Ads versus IF Ads. With a difference of 11% in terms of conversions and a 51% drop in CPA, favorable to IF ads, the conclusion is, \u201cthey are definitely worth testing\u201d:<\/span><\/p>\n<p><a href=\"http:\/\/www.ppchero.com\/why-if-function-ads-need-to-be-in-your-testing-rotation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.ppchero.com\/why-if-function-ads-need-to-be-in-your-testing-rotation\/<\/span><\/a><\/p>\n<h2><span style=\"color: #333333;\"><b>Leverage the Potential of Google Shopping<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e9dric Vandervynckt, CEO of Criteo France, offers 5 tips to optimize your Google Shopping campaigns:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take action on the right performance levers to maximize the ROI of Google Shopping campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target buying and engagement intentions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better predict the ROI of campaigns using machine learning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take more buying signals into account with machine learning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Save time to refocus on other issues<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/strategies.fr\/blogs-opinions\/idees-tribunes\/1069307W\/tirer-parti-du-potentiel-de-google-shopping.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/strategies.fr\/blogs-opinions\/idees-tribunes\/1069307W\/tirer-parti-du-potentiel-de-google-shopping.html<\/span><\/a><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b>WEB &amp; TECH NEWS<\/b><\/span><\/h1>\n<h2><b>Add the Same File to Multiple Folders in Google Drive without Copying<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Drive is very useful and hard to do without, but some functions take some getting used to. No need to panic, because this article is here to help. It\u2019s a quick tutorial on how to save a file in several folders without going through the copying process:<\/span><\/p>\n<p><a href=\"https:\/\/www.labnol.org\/internet\/add-files-multiple-drive-folders\/28715\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.labnol.org\/internet\/add-files-multiple-drive-folders\/28715\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ffff99;\"><b><i>Stay connected for next week\u2019s digital marketing hot topics!<\/i><\/b><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Trends, updates, new tools, new features \u2026 What are the key takeaways from the latest Worldwide Web news for the week of July 21st to 27th, 2017? SEO NEWS\/TOOLS Optimizing Sites for Featured Snippets with Q&amp;A Content What are \u201cfeatured snippets\u201d exactly? They are the short excerpts (snippets) of web pages that appear in the [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":10104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-10157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Newsletter #4 \u2013 Digital Marketing Hot Topics \u2013 July 21 to July 27, 2017 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/newsletter-4-digital-marketing-hot-topics-july-21-to-july-27-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #4 \u2013 Digital Marketing Hot Topics \u2013 July 21 to July 27, 2017 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"Trends, updates, new tools, new features \u2026 What are the key takeaways from the latest Worldwide Web news for the week of July 21st to 27th, 2017? 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