{"id":10207,"date":"2017-08-10T10:55:19","date_gmt":"2017-08-10T14:55:19","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=10207"},"modified":"2017-08-10T11:04:09","modified_gmt":"2017-08-10T15:04:09","slug":"digital-marketing-hot-topics-july-28-to-august-4-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-july-28-to-august-4-2017\/","title":{"rendered":"Digital Marketing Hot Topics &#8211; July 28 to August 4, 2017"},"content":{"rendered":"<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/search-1355847_960_720.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10199\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/search-1355847_960_720.png\" alt=\"\" width=\"935\" height=\"720\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/search-1355847_960_720.png 935w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/search-1355847_960_720-300x231.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/08\/search-1355847_960_720-768x591.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Trends, updates, new tools, new features \u2026 What are the key takeaways from the latest Worldwide Web news for the week of July 28th to August 4th, 2017?<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b>SEO NEWS\/TOOLS<\/b><\/span><\/h1>\n<h2><b>How to Start Using International SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An SEO strategy Is good! An international SEO strategy is even better! This article breaks down the international SEO process into 3 main phases. Properly implemented, such a process will help you reach foreign markets while keeping costs to a minimum. The 3 phases are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Research<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is important in this phase to ask the right questions. First, you must identify your visibility in international organic search results. Then, evaluate your potential for each country and language you want to target. To do this, tools like <\/span><b>Google KeyWord Planner<\/b><span style=\"font-weight: 400;\"> or <\/span><b>SemRush<\/b><span style=\"font-weight: 400;\"> will be your allies!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Targeting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">During this phase, select countries with enough organic search volume and competitive keywords and prioritize them as part of your new SEO strategy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Optimization<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure that all your efforts are rewarded by optimizing the navigation and indexability of the international versions of your website, as well as ensuring their relevance.<\/span><\/p>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/how-to-international-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blog.kissmetrics.com\/how-to-international-seo\/<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<h2><b>The new Search Console: a sneak peek at two experimental features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you have never heard of <\/span><b>Google Search Console<\/b><span style=\"font-weight: 400;\">, ask your webmaster friends! They will all tell you that it\u2019s a lot of fun! This tool, launched 10 years ago, gives you a complete picture of your website\u2019s performance: rankings for your web pages, errors of exploration, all your backlinks, and many other options. No secret is hidden from Search Console! This article quickly presents two new features that will soon be introduced: Index Coverage Report and AMP fixing flow. They will give you more exploitable information and faster feedback from Google on the changes you make, leading to better organization for your business!<\/span><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/<\/span><\/a><\/p>\n<h2><b>The Lazy Writer\u2019s Guide to 30-Minute Keyword Research<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For all content marketing ninjas, this article will help you complete effective keyword research in 30 minutes or less, depending on your objectives. If you\u2019re writing a blog post, use <\/span><b>Google Search Operators<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Google Suggest<\/b><span style=\"font-weight: 400;\"> for relevant content and better organization. If you need a rock solid FAQ to answer all user questions, take a look at AnswerThePublic.com or Moz KeyWord Explorer and add value to your site!<\/span><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/30-minute-keyword-research\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/30-minute-keyword-research<\/span><\/a><\/p>\n<h2><b>5 Tactics to Earn Links Without Having to Directly Ask<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Getting backlinks is often a headache inducing process \u2026 The wording of the request, what strategy to use to avoid being blacklisted, what to offer in exchange \u2026 Here, Moz CEO Rand Fishkin, also known as \u201cThe Moz Wizard,\u201d outlines 5 new super smart approaches:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u201cI made this thing you\u2019ll probably use\u201d (satisfy a need)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u201cYou list things like X, I have or I am an X\u201d (include yourself in the process)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u201cLet me help you with that\u201d (offer mutual exchange)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u201cI\u2019d be happy to provide an endorsement\u201d (testimony or contribution to valorize a product)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The \u201cGuest contribution\u201d (a well-known technique of exchanging posts on blogs)<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/moz.com\/blog\/earn-links-directly\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/earn-links-directly<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<h2><b>Micro-Moments Now: Three New Consumer Behaviors Playing Out in Google Search Data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Because the new marketing revolution was launched with the internet and evolved with internet on mobile, <\/span><b>micro-moments<\/b><span style=\"font-weight: 400;\"> have become the newest concept to take into account. Some illumination: micro-moments, a term introduced by Google two years ago to describe the moment when consumers uses their devices to meet the need to know, make, find, view, or buy something. As you\u2019ve likely recognized, the consumer is king, retaining power through unlimited access to information. This has completely changed the purchase process. Exciting, right? Especially when we consider that mobile searches beginning with \u201cbest\u201d have increased by 80% in the last two years.<\/span><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/micro-moments-consumer-behavior-expectations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.thinkwithgoogle.com\/consumer-insights\/micro-moments-consumer-behavior-expectations\/<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b>SEM NEWS\/TOOLS<\/b><\/span><\/h1>\n<h2><b>6 Strategies To Boost Ad Revenue For New Publishers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional marketing? Not so glamorous anymore for marketers who are now surfing the new wave of digital marketing! According to PWC, digital will account for 33% of total advertising spending in 2018. What a change! Here are 6 helpful tips and techniques to generate revenue through advertising:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Header bidding, an auction of advertising impressions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience extension, based on the same principle as retargeting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad placement (eg, next to the call-to-action button or above the fold, which is the part of a site visible without scrolling)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compare advertising networks in terms of relevance, quality, and price of ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay up to date with trends (your audience&#8217;s behavior, tools like clickmaps or scrollmaps)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Native advertising (eg, Facebook Ads, sponsored posts)<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.searchenginepeople.com\/blog\/6-strategies-boost-ad-revenue-new-publishers.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginepeople.com\/blog\/6-strategies-boost-ad-revenue-new-publishers.html<\/span><\/a><\/p>\n<h2><b>Tools to Analyze Your PPC Competition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">All marketers, digital or not, know it\u2019s always smart to start with an analysis of the competition before developing their own strategies. What does my competitor offer that I don\u2019t? Are there keywords they use that I haven\u2019t thought of yet? This article discusses 5 tools to help you analyze your PPC competition:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Auction Insights via AdWords Campaign, to know who is competing with you for the same keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spyfu, enter a site&#8217;s name and get its AdWords budget, paid keywords, top competitors, and much more<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEMRush, along the same lines as Spyfu, with the added twist of being able to track information for the Facebook and Bing accounts of your competitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">iSpionage, to spy on your competitors and get the top keywords, as well as the top ads and landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KeyWord Spy, a tool based on the same principle, used by IBM and Toyota<\/span><\/li>\n<\/ol>\n<p><a href=\"http:\/\/www.ppchero.com\/tools-to-analyze-your-ppc-competition\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.ppchero.com\/tools-to-analyze-your-ppc-competition\/<\/span><\/a><\/p>\n<h2><b>Top 10 Reasons Why Your Ads Aren\u2019t Showing in Google<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve structured your PPC account, organized your keywords, and optimized your ads. Now you\u2019re ready to launch your AdWords campaign once and for all. But, wait \u2026 no results! To prevent you from falling into a digital depression, here are 10 reasons why this could happen:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your campaign is in pause mode, enable it<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your ad was disapproved by Google, find out why<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your keywords were disapproved by Google (eg, drugs, alcohol, weapons, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You added negative keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search volume too low, see AdWords KeyWord Planner<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword bids are greater than the daily budget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poor planning for your campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A bad bid adjustment, go to <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2732132\"><span style=\"font-weight: 400;\">Google Support<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorrect payment information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of patience, if it takes more than 5 days, then go back through steps 1 to 9 \ud83d\ude09<\/span><\/li>\n<\/ol>\n<p><a href=\"http:\/\/www.ppchero.com\/top-10-reasons-why-your-ads-arent-showing-in-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.ppchero.com\/top-10-reasons-why-your-ads-arent-showing-in-google\/<\/span><\/a><\/p>\n<h2><b>16 Commonly Asked PPC Questions (And Answers)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How many campaigns should I have in every ad group? How many keywords should I have per ad group? Find the answers to these and a whole bunch of other questions that are stressing you out and preventing you from completing your AdWords campaign. Novices, no need to panic! PPC Hero brings you the FAQ of your dreams!<\/span><\/p>\n<p><a href=\"http:\/\/www.ppchero.com\/16-commonly-asked-ppc-questions-and-answers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.ppchero.com\/16-commonly-asked-ppc-questions-and-answers\/<\/span><\/a><\/p>\n<h3><\/h3>\n<h4><span style=\"color: #ffff99;\"><b><i>Stay connected for next week\u2019s digital marketing hot topics!<\/i><\/b><\/span><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trends, updates, new tools, new features \u2026 What are the key takeaways from the latest Worldwide Web news for the week of July 28th to August 4th, 2017? SEO NEWS\/TOOLS How to Start Using International SEO? An SEO strategy Is good! An international SEO strategy is even better! This article breaks down the international SEO [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":10200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-10207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Hot Topics - July 28 to August 4, 2017 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-july-28-to-august-4-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Hot Topics - July 28 to August 4, 2017 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"Trends, updates, new tools, new features \u2026 What are the key takeaways from the latest Worldwide Web news for the week of July 28th to August 4th, 2017? 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