{"id":10269,"date":"2017-08-17T10:13:31","date_gmt":"2017-08-17T14:13:31","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=10269"},"modified":"2017-08-17T10:15:21","modified_gmt":"2017-08-17T14:15:21","slug":"5-key-steps-to-a-successful-international-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/5-key-steps-to-a-successful-international-advertising-campaign\/","title":{"rendered":"5 Key Steps to a Successful International Advertising Campaign"},"content":{"rendered":"

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Advertising campaign:<\/b> \u201cA coordinated series of linked advertisements with a single idea or theme,\u201d where advertising is defined as \u201cthe activity or profession of producing information for promoting the sale of commercial products or services.\u201d (<\/span>BusinessDictionary<\/span><\/a>)<\/span>
\n<\/span>International advertising campaign:<\/b> \u201cA coordinated series of linked advertisements with a single idea or theme,\u201d but with the help of Google Translate \ud83d\ude09<\/span><\/p>\n

As an actor in a <\/span>changing world<\/b>, you are more connected than ever and you want to use the web to expand your business internationally. You already manage your own <\/span>AdWords campaigns<\/b> but aren\u2019t sure what strategy to apply internationally. No need to panic! Index will guide you through this perilous but rewarding process thanks to 5 tried and true key steps. Also, as continuing support for you, we will be recommending useful tools throughout this article. To discover our secrets to success, it\u2019s right this way … <\/span><\/p>\n

Let\u2019s begin with a brief overview of the current world situation. Today, it cannot be emphasized enough, it is essential to be ambitious, to think ahead, to see beyond borders. No, this is not a utopian ideal. This vision is entirely possible. For thirty years now, economists, sociologists, politicians, and marketers have had one word on their lips: <\/span>globalization<\/b>. The processes of trade liberalization and internationalization of transactions have changed the marketing landscape. In addition to exporting products or services, it is now equally necessary to <\/span>export your ads<\/b>.<\/span><\/p>\n

If you\u2019re thinking of moving into new territory and are ready to conquer new customers through your <\/span>AdWords advertising campaigns<\/b>, you have the right attitude! But, as the saying goes, \u201cthe future belongs to those who prepare for it.\u201d<\/span><\/p>\n

Here are the 5 key steps our agency recommends to help you get there (with a no-migraine guarantee):<\/span><\/p>\n

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  1. \n

    Conduct market research<\/span><\/h2>\n

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    Nobody said to jump in with both feet right away. First, a <\/span>preliminary phase<\/b> is needed: market research. Here, there are two possibilities. One is that you don\u2019t have a concrete idea of which market you want to open up. The other is that you already know which country to target but you\u2019re not sure which strategy to use.<\/span><\/p>\n

    In the first case, we strongly recommend focusing on markets <\/span>culturally similar<\/b> to yours in terms of language, religion, or geography. Then, it is important to evaluate the <\/span>demand <\/b>for the products and services you offer. Consider the following random situation. You are a company that markets maple cookies and you want to start selling them in the United States. However, in conducting your analysis, you discover that people there don\u2019t have much of a taste for maple syrup. In fact, your products will not be particularly well received. So, it\u2019s goodbye to maple cookies in the US. Time to find a new, more friendly, market.<\/span><\/p>\n

    Another key factor to be taken into account is the <\/span>competition <\/b>already present in your target market. At this point, you need to ask yourself a few questions. Who is your competition? What is their market share? How long have they been active? In short, the kinds of questions to help you decide if the results will be worth the effort.<\/span><\/p>\n

    These studies are long and require an excellent <\/span>understanding of marketing<\/b> practices. They may also require the funds to partner with a specialized agency. Many small businesses, however, don\u2019t have the capacity for such partnerships. <\/span>Google Global Market Finder<\/span><\/a>, then, is a valuable tool for you because it helps you find <\/span>audiences <\/b>that are potentially interested in your product or service.<\/span><\/p>\n

    In the second case, you already know which market to target and just want to analyze your potential success there. If so, you can run a check using Global Market Finder or, to get a complete analysis of your audience, using <\/span>Google Trends<\/span><\/a>.<\/span><\/p>\n

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    1. \n

      Tailor your website to your target market<\/span><\/h2>\n<\/li>\n<\/ol>\n

      This may seem redundant, or a little basic, but many carefully prepared new market launches do not reach their intended audience because a company has neglected to <\/span>align their website with their international ads<\/b>. Imagine this scenario. As a Canadian business aiming to expand in Brazil, you analyze your market, you create, organize, and manage all of your ads accordingly. Then, a user sees your ad in Portuguese, clicks on it, and is redirected to a site in French and English. Disaster! The user doesn\u2019t understand either of those two languages, wonders what in the world is going on, and bam, becomes an instant bounce rate statistic.<\/span><\/p>\n

      To avoid this scenario, here are some points that deserve attention:<\/span><\/p>\n