{"id":10929,"date":"2017-08-23T11:23:25","date_gmt":"2017-08-23T15:23:25","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=10929"},"modified":"2017-08-23T11:27:55","modified_gmt":"2017-08-23T15:27:55","slug":"digital-marketing-hot-topics-august-4-to-11-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-4-to-11-2017\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 August 4 to 11, 2017"},"content":{"rendered":"

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This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features of the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here.<\/span><\/p>\n

SEO NEWS\/TOOLS<\/b><\/span><\/h1>\n

Is SEO Dead?<\/b><\/h2>\n

No, SEO experts don\u2019t need to panic. The Internet of Things, new algorithms, virtual reality, these developments are not going to make SEO unnecessary. Neil Patel, co-founder of Crazy Egg, goes beyond preconceived ideas in his blog article by introducing 3 key points:<\/span><\/p>\n

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  1. The growth of connected machines and objects<\/strong> will benefit SEO<\/span><\/li>\n
  2. Evolving user behavior, in terms of how people search, will make <\/span>SEO more competitive<\/b><\/li>\n
  3. New tools like <\/span>Schema Markup<\/b> and <\/span>AMP WordPress plugin<\/b> offer better web content<\/span><\/li>\n<\/ol>\n

    http:\/\/neilpatel.com\/blog\/seo-dead\/<\/span><\/a><\/p>\n

    Educational Content Makes Consumers 131% More Likely to Buy<\/b><\/h2>\n

    In this article, Conductor, as a result of 3 different studies, concludes: users who have read a piece of educational content are <\/span>131% more likely to convert<\/b>.<\/span><\/p>\n

    In a world where consumers frequently switch brands, this insight will leads to new opportunities for marketers. And educational content works! The research shows that <\/span>66 to 74% of users have a more positive opinion<\/b> of a brand after reading its educational content.<\/span><\/p>\n

    https:\/\/www.conductor.com\/blog\/2017\/07\/winning-customers-educational-content\/<\/span><\/a><\/p>\n

    A Beginner\u2019s Guide to SEO in a Machine Learning World<\/b><\/h2>\n

    Machine learning<\/b> is a vast and challenging terrain. In concrete terms, machine learning is is what happens when computers make use of existing data to predict trends, analyze results, and define behaviors. This article from Search Engine Journal shows that machine learning has an impact on SEO at three levels:<\/span><\/p>\n

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    1. At the level of <\/span>link building<\/b>, by filtering spam<\/span><\/li>\n
    2. At the level of <\/span>SEO conten<\/b>t and the role of the expert<\/span><\/li>\n
    3. At the<\/span> technical SEO<\/b> level: follow Cindy Krum, mobile marketing specialist, for more insights<\/span><\/li>\n<\/ol>\n

      https:\/\/www.searchenginejournal.com\/seo-guide-machine-learning\/<\/span><\/a><\/p>\n

      SEM NEWS\/TOOLS<\/b><\/span><\/h1>\n

      The 5 Elements of a Perfect Call-to-Action<\/b><\/h2>\n

      A <\/span>call-to-action (CTA)<\/b> is an image or line of text, in an email or on a website, that prompts the user to take action in a particular way. In this French language article, <\/span>1\u00e8re position<\/span><\/i>, a web marketing agency based in France, presents the 5 essential elements to make sure your CTA converts. Here they are:<\/span><\/p>\n

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      1. Clarity:<\/b> Work on wording and clearly express the benefit to the client<\/span><\/li>\n
      2. Timing:<\/b> The user is ready to perform different actions at different points along conversion path <\/span><\/li>\n
      3. Cost-benefit balance:<\/b> Solicit just 3 to 5 pieces information to avoid losing your prospect<\/span><\/li>\n
      4. Visibility:<\/b> Capture user attention in the first few seconds<\/span><\/li>\n
      5. Customization: <\/b>Define your target audience\u2019s expectations<\/span><\/li>\n<\/ol>\n

        http:\/\/www.1ere-position.fr\/blog\/5-criteres-a-travailler-pour-un-call-to-action-parfait<\/span><\/a><\/p>\n

        The PPC Puzzle: A Checklist<\/b><\/h2>\n

        You\u2019re feeling lost in the depths of the PPC world and it\u2019s a struggle to sort through the millions of articles that tell you <\/span>how to manage your campaigns<\/b>? With this blog post, PPC Hero offers you 4 clear and concise checklists to light your way out of confusion. Here\u2019s a short summary of each checklist:<\/span><\/p>\n