{"id":12127,"date":"2017-08-25T16:38:01","date_gmt":"2017-08-25T20:38:01","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=12127"},"modified":"2017-10-12T11:53:51","modified_gmt":"2017-10-12T15:53:51","slug":"digital-marketing-hot-topics-august-11-to-18-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-11-to-18-2017\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 August 11 to 18, 2017"},"content":{"rendered":"

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This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here.<\/span><\/p>\n

SEO NEWS\/TOOLS<\/b><\/span><\/h1>\n

The 4 Essential Sweet Spots of Modern SEO Copywriting<\/b><\/h2>\n

The first article in last week\u2019s newsletter informed you that the SEO is not dead but in the midst of transition. In this article, from the blog Advanced Web Ranking, the author reveals 4 new \u2013 essential \u2013 techniques to prepare you for tomorrow\u2019s SEO with quality and user-friendly content:<\/span><\/p>\n

1 – Optimize your content for <\/span>Google RankBrain<\/b> (RankBrain, you\u2019ll recall, is Google\u2019s artificial intelligence program that uses machine learning to provide better results for search engine requests)<\/span><\/p>\n

2 – Optimize your content for <\/span>Schema Markup<\/b> (remember, Schema Markup is a code that helps bots quickly comprehend, and with greater precision, the content of the pages they are indexing)<\/span><\/p>\n

3 – Optimize your content for <\/span>voice search<\/b> (with 55% of teenagers and 41% of adults using voice search every day, it\u2019s the most important trend to take into account)<\/span><\/p>\n

4 – Optimize your content for <\/span>Google AMP<\/b> (recently launched by Google, AMP is a program designed to optimize page loading speed on mobile)<\/span><\/p>\n

https:\/\/www.advancedwebranking.com\/blog\/4-essential-sweet-spots-of-modern-seo-copywriting\/<\/span><\/a><\/p>\n

How to Get Developers to Implement SEO Recommendations<\/b><\/h2>\n

Within a web agency, two types of people coexist: the \u201cup front\u201d team (marketing, sales, project management, SEO\/SEM experts) and the \u201cbehind the scenes\u201d team (developers and integrators). Speaking very different languages, the two teams often find it difficult to communicate effectively. Michael King, founder of the iPullRank agency, offers here fifteen methods and tips to help you, the production team (we know that developers don\u2019t read our newsletters), to push your colleagues, the kings of code, to at last follow your recommendations. A well explained and complete article with a humorous touch thanks to <\/span>cinematic references to Matrix and Mr.Robot<\/b>:<\/span><\/p>\n

http:\/\/searchengineland.com\/get-developers-implement-seo-recommendations-280318<\/span><\/a><\/p>\n

How to Successfully Switch to HTTPS<\/b><\/h2>\n

Infographic fans, this is for you! This post, introduced in French, includes a detailed English graphic that takes you step by step through <\/span>how to migrate your site to HTTPS<\/b>. HTTP stands for Hyper-Text Transfer Protocol and the added \u201cS\u201d at the end stands for Secure. That is, the data circulating between your browser and your website is <\/span>encrypted<\/b>.<\/span><\/p>\n

Whether in terms of <\/span>security<\/b>, SEO, or <\/span>user experience<\/b>, migration to HTTPS can only benefit you! To avoid any major SEO disasters, however, some best practices are to be considered upstream: updating your canonical URLs or searching for broken links, for example. All you need to know is right here:<\/span><\/p>\n

https:\/\/www.abondance.com\/actualites\/20170811-18326-infographie-reussir-passage-https.html<\/span><\/a><\/p>\n

5 Things Every SEO Strategy Needs<\/b><\/h2>\n

The pillars of an effective SEO strategy, the steps of a successful SEO strategy, the 5 key elements of a digital strategy. You\u2019ve probably seen so many tips and methods, so much advice on so many websites that you don\u2019t know where to look anymore or which methods to use. Keep calm and take a deep breath! Trust the expertise of <\/span>Search Engine Journal<\/b> to tell you which 5 elements to include in your SEO strategy:<\/span><\/p>\n