{"id":12212,"date":"2017-09-07T17:13:27","date_gmt":"2017-09-07T21:13:27","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=12212"},"modified":"2017-09-07T17:13:55","modified_gmt":"2017-09-07T21:13:55","slug":"digital-marketing-hot-topics-august-19-to-25-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017"},"content":{"rendered":"

\"\"<\/a><\/p>\n

This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here.<\/span><\/p>\n

SEO NEWS\/TOOLS<\/b><\/span><\/h1>\n

How to Perform a Basic Local Business Competitive Audit<\/b><\/h2>\n

You\u2019ve created the <\/span>Google My Business<\/b> page for your company, the number of your reviews increases every week, and you\u2019re beginning to feel pretty satisfied. But, after a little research, you realize that your competitors<\/span> rank higher on Google<\/b> than you do. You then decide to learn how it works. This article lays out, using a case study of the rankings of two Chinese restaurants, what you need to take into account during your comparative research. The conclusion is that <\/span>optimized content (on-page SEO)<\/b> seems to contribute to the organic success of the first restaurant, while the domain authority, page authority, and backlinks are favorable to the local success of the second.<\/span><\/p>\n

https:\/\/moz.com\/blog\/basic-local-competitive-audit<\/span><\/a><\/p>\n

How to Optimize for Google’s Featured Snippets to Build More Traffic<\/b><\/h2>\n

\"\"<\/a><\/p>\n

As we noted in previous newsletters, <\/span>featured snippets<\/b> are the new little aliens in the Google universe. Actually, they are the definitions or selected bits of information that you see in top position on Google results pages. They show up when your search is in the form of a question such as \u201cwhat …? where …? when …? how to …?\u201d<\/span><\/p>\n

For this reason, Moz shares 7 tips to make featured snippets your new SEO best friends:<\/span><\/p>\n

    \n
  1. Adjust your blogging style to the <\/span>featured snippets<\/b> reality (here\u2019s how: ask a question, answer it in 1 paragraph, then expand further in the article)<\/span><\/li>\n
  2. Add facts (lists, figures, steps) and organize them well. Google likes that, guys!<\/span><\/li>\n
  3. Structure and formulate articles to answer similar questions together<\/span><\/li>\n
  4. Organize your questions (a tool recommended by Moz: <\/span>Serpstat<\/span><\/a>)<\/span><\/li>\n
  5. Use attractive visuals (Moz suggests <\/span>Bannersnack<\/span><\/a>)<\/span><\/li>\n
  6. Update your images and re-upload them to avoid making your information appear dated<\/span><\/li>\n
  7. Stay in control and keep up to date on how you are doing with <\/span>Ahrefs<\/span><\/a><\/li>\n<\/ol>\n

    https:\/\/moz.com\/blog\/optimize-featured-snippets<\/span><\/a><\/p>\n

    SEO Resources & Tools<\/b><\/h2>\n

    Come on, get bookmarks! Here is a selection of 6 useful tools for SEO, offered by Aleyda Solis, a digital expert:<\/span><\/p>\n

      \n
    1. Simple Htaccess Redirects & Rewrite Generator generates personalized redirects (to be used with moderation)<\/span><\/li>\n
    2. Why My Web Traffic Dropped? is a checklist tool for identifying potential causes of site <\/span>organic traffic loss<\/b> coming from Google<\/span><\/li>\n
    3. The Marketer Toolbox gathers together over 200 <\/span>digital marketing<\/b> tools (SEO, social networks, email marketing, etc.) on the same page<\/span><\/li>\n
    4. The hreflang generator tool generates tags according to Google\u2019s <\/span>hreflang tag<\/b> specifications (remember that hreflang tags use source code to tell search engines which language the page is currently being displayed in)<\/span><\/li>\n
    5. All Official SEO Guidelines brings together the all the different principles you need to know to perfectly handle the <\/span>3 most popular search engines<\/b>, namely Google, Bing and Yandex<\/span><\/li>\n
    6. The International Search Results Validator shows how the difficulty level of <\/span>ranking for a given keyword <\/b>in Google search results<\/span><\/li>\n<\/ol>\n

      http:\/\/www.aleydasolis.com\/en\/seo-resources-tools\/<\/span><\/a> \u00a0<\/span><\/p>\n

      SEM NEWS\/TOOLS<\/b><\/span><\/h1>\n

      7 Ad Copy Tests That Will Improve Your PPC Performance<\/b><\/h2>\n

      You manage AdWords campaigns and tremble at the thought of becoming part of the statistic that proves <\/span>98% of ads are a waste of money<\/b>? Following the advice in this article to the letter will calm your worries! Here are 7 tests you can perform to <\/span>improve your performance in terms of CTR (clickthrough rate) and conversions<\/b>:<\/span><\/p>\n

        \n
      1. Emphasize numbers in your ad campaigns (inventory, discount, product prices)<\/span><\/li>\n
      2. Add, change, remove prices on your campaigns to see what works best<\/span><\/li>\n
      3. Quantify your promotions: figures written in black and white speak louder than general terms<\/span><\/li>\n
      4. Test your campaigns by adding punctuation (exclamation points are a must!)<\/span><\/li>\n
      5. Emotions sell, so appeal to wonder, laughter, and fun<\/span><\/li>\n
      6. Test your call to action (CTA) by working on your wording<\/span><\/li>\n
      7. Play around with your landing pages<\/span><\/li>\n<\/ol>\n

        https:\/\/www.searchenginejournal.com\/ppc-ad-copy-tests\/208054\/<\/span><\/a><\/p>\n

        25 Google Analytics Tips to Cut Your Mistakes in Half<\/b><\/h2>\n

        KlientBoost<\/b> offers here a short guide of best practices, gathering together 25 tips for those just starting out with Google Analytics. Here are 5 standouts among the first few tips:<\/span><\/p>\n

          \n
        1. Start with business-oriented questions<\/span><\/li>\n
        2. Set up goals in your account<\/span><\/li>\n
        3. Revisit your definition of bounce rate<\/span><\/li>\n
        4. Implement a funnel strategy<\/span><\/li>\n
        5. Use custom segmentation<\/span><\/li>\n<\/ol>\n

          Eager to learn and put to use the rest of the tips in the guide? Right this way: <\/span>https:\/\/klientboost.com\/analytics\/google-analytics-tips\/<\/span><\/a><\/p>\n

          Stay connected for next week\u2019s digital marketing hot topics!<\/i><\/b><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

          This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here. SEO NEWS\/TOOLS How to Perform a Basic Local Business Competitive Audit You\u2019ve created the Google My Business […]<\/p>\n","protected":false},"author":49,"featured_media":12143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-12212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"\nDigital Marketing Hot Topics \u2013 August 19 to 25, 2017 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here. SEO NEWS\/TOOLS How to Perform a Basic Local Business Competitive Audit You\u2019ve created the Google My Business […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-07T21:13:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-07T21:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eva Dieudonn\u00e9\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Dieudonn\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/\",\"name\":\"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017 - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png\",\"datePublished\":\"2017-09-07T21:13:27+00:00\",\"dateModified\":\"2017-09-07T21:13:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#primaryimage\",\"url\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png\",\"contentUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png\",\"width\":960,\"height\":355},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.indexwebmarketing.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\",\"url\":\"https:\/\/www.indexwebmarketing.com\/\",\"name\":\"Index\",\"description\":\"Your Digital Performance Partner\",\"alternateName\":\"Index\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.indexwebmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154\",\"name\":\"Eva Dieudonn\u00e9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g\",\"caption\":\"Eva Dieudonn\u00e9\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017 - Index Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017 - Index Agency","og_description":"This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here. SEO NEWS\/TOOLS How to Perform a Basic Local Business Competitive Audit You\u2019ve created the Google My Business […]","og_url":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/","og_site_name":"Index Agency","article_publisher":"https:\/\/www.facebook.com\/agenceindex","article_published_time":"2017-09-07T21:13:27+00:00","article_modified_time":"2017-09-07T21:13:55+00:00","og_image":[{"width":960,"height":355,"url":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png","type":"image\/png"}],"author":"Eva Dieudonn\u00e9","twitter_misc":{"Written by":"Eva Dieudonn\u00e9","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/","url":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/","name":"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017 - Index Agency","isPartOf":{"@id":"https:\/\/www.indexwebmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#primaryimage"},"image":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png","datePublished":"2017-09-07T21:13:27+00:00","dateModified":"2017-09-07T21:13:55+00:00","author":{"@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154"},"breadcrumb":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#primaryimage","url":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png","contentUrl":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/digital-marketing-1527799_960_720.png","width":960,"height":355},{"@type":"BreadcrumbList","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-august-19-to-25-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.indexwebmarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing Hot Topics \u2013 August 19 to 25, 2017"}]},{"@type":"WebSite","@id":"https:\/\/www.indexwebmarketing.com\/#website","url":"https:\/\/www.indexwebmarketing.com\/","name":"Index","description":"Your Digital Performance Partner","alternateName":"Index","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.indexwebmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154","name":"Eva Dieudonn\u00e9","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g","caption":"Eva Dieudonn\u00e9"}}]}},"_links":{"self":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts\/12212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/comments?post=12212"}],"version-history":[{"count":0,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts\/12212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/media\/12143"}],"wp:attachment":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/media?parent=12212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/categories?post=12212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/tags?post=12212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}