{"id":12314,"date":"2017-09-13T17:56:59","date_gmt":"2017-09-13T21:56:59","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/nouvelles-digitales-26-aout-8-septembre-2017"},"modified":"2017-09-15T11:00:11","modified_gmt":"2017-09-15T15:00:11","slug":"nouvelles-digitales-26-aout-8-septembre-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/nouvelles-digitales-26-aout-8-septembre-2017\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 August 25 to September 8, 2017"},"content":{"rendered":"

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This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here.<\/span><\/p>\n

SEO NEWS\u00a0<\/b><\/h1>\n

The Lazy Writer\u2019s Guide to 30-Minute Keyword Research<\/b><\/h2>\n

first, roll up your sleeves. Ready? Let’s go! To facilitate and optimize your search, here are the steps to follow according to this blog from Moz:<\/span><\/p>\n

    \n
  1. Create your <\/span>list of 5 to 10 blogs<\/b> or relevant websites depending on your field of activity<\/span><\/li>\n
  2. Select <\/span>relevant keywords<\/b> using reputable bloggers and bloggers within your area of activity<\/span><\/li>\n
  3. Identify keywords using <\/span>the \u2018site:\u2019 method<\/b> and enter your subject to find pages related to that particular topic<\/span><\/li>\n
  4. Take advantage of Google Suggest and take note of the suggestions that appear when you type a keyword into the Google search bar<\/span><\/li>\n
  5. Use the <\/span>Google Keyword Planner<\/span><\/a> or <\/span>Moz Keyword Explorer<\/span><\/a> tool<\/span><\/li>\n<\/ol>\n

    https:\/\/moz.com\/blog\/30-minute-keyword-research<\/span><\/a> \u00a0<\/span><\/p>\n

    Competition Analysis: Who Are my Biggest Competitors?<\/b><\/p>\n

    Knowing your competitors and what they offer can help you stand out from the rest. You will be able to implement strategies that use their weaknesses to your advantage and emphasize your skills. In this article, the author explains <\/span>how to analyze your competitors and their products and services, and then shows what to do with the information you gather<\/b>. Analyzing your competitors involves identifying your most important competitors in the market and then upcoming competition. Rest assured that you can master this strategy and bring an innovative vision to your market. Now, go for it!<\/span><\/p>\n

    http:\/\/resources.spyfu.com\/competition-analysis-find-competitors\/<\/span><\/a> \u00a0<\/span><\/p>\n

    New from Google!<\/b><\/h2>\n

    Have you ever heard of Google MyBusiness? It\u2019s a Google tool that presents company listings in an eye catching way during a Google search (just look top right). You can include information on <\/span>how to reach you, how to find you, and even your business opening hours<\/b>. Not bad, right? Well, a few days ago, Google added a new feature: <\/span>a Q&A on MyBusiness listings<\/b>. This feature allows users to ask questions related to the company they are looking for and to get answers from other users. This will prove to be very practical on a daily basis. So what do we say? We say, Thanks Google! <\/span><\/p>\n

    Read all about it on this French language blog: <\/span>http:\/\/etienne-lesaffre.fr\/questions-reponses-fiches-mybusiness<\/span><\/a><\/p>\n

    Natural Language Understanding by Machines: Is it Possible?<\/b><\/h2>\n

    It seems that the machines are now able to understand us and to analyze our language. This process is called \u201c<\/span>Natural Language Understanding<\/b>.\u201d It calls on APIs to function. API stands for \u201capplication programming interface,\u201d which is a protocol allowing connections between several software components in order to exchange data. Several APIs grouped together allow for analyzing text to help you understand its concepts, its entities, its keywords, its sentiment, and more. Awesome, right? More information here:<\/span><\/p>\n

    https:\/\/natural-language-understanding-demo.mybluemix.net\/<\/span><\/a><\/p>\n

    How to Find Out Where Direct Traffic to Your Site Comes From<\/b><\/h2>\n

    In this article, you will learn what the direct traffic to your website represents. Here is a short list (yes, I said short so don\u2019t worry!) detailing where direct traffic comes from. Traffic may come from several sources, such as:<\/span><\/p>\n