{"id":12428,"date":"2017-09-29T10:49:37","date_gmt":"2017-09-29T14:49:37","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=12428"},"modified":"2017-09-29T10:50:09","modified_gmt":"2017-09-29T14:50:09","slug":"digital-marketing-hot-topics-september-16-to-22-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-september-16-to-22-2017\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 September 16 to 22, 2017"},"content":{"rendered":"<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/nouvelles-digitales.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12413\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/nouvelles-digitales-1024x731.jpg\" alt=\"\" width=\"1024\" height=\"731\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/nouvelles-digitales-1024x731.jpg 1024w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/nouvelles-digitales-300x214.jpg 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/nouvelles-digitales-768x548.jpg 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/nouvelles-digitales.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here.<\/span><\/p>\n<h1><b><i>SEO NEWS\/TOOLS<\/i><\/b><\/h1>\n<h2><b>5 Easy-to-Miss SEO Mistakes Blogs Make<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kristopher Jones shares the 5 most common mistakes in SEO in terms of <\/span><a href=\"http:\/\/searchengineland.com\/library\/search-engine-optimization\/seo-keyword-research\"><span style=\"font-weight: 400;\">keyword optimization<\/span><\/a><span style=\"font-weight: 400;\"> and misuse of <\/span><a href=\"http:\/\/searchengineland.com\/how-to-improve-your-seo-with-user-friendly-interlinking-280653\"><span style=\"font-weight: 400;\">internal links<\/span><\/a><span style=\"font-weight: 400;\">. He also touches on the problems caused by having poor quality content, poorly optimized images and videos, and by not promoting your content.<\/span><\/p>\n<p><a href=\"http:\/\/searchengineland.com\/5-easy-miss-blog-mistakes-281795\"><span style=\"font-weight: 400;\">http:\/\/searchengineland.com\/5-easy-miss-blog-mistakes-281795<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<p><b>The Anatomy of a $97 Million Page: A CRO Case Study<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This case study demonstrates how <\/span><a href=\"https:\/\/www.protalus.com\/\"><span style=\"font-weight: 400;\">Protalus<\/span><\/a><span style=\"font-weight: 400;\">, a shoe company, was able to boost its landing page conversion rate through a variety of creative marketing strategies such as simplifying content structure and increasing user engagement.<\/span><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/cro-case-study\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/cro-case-study<\/span><\/a><\/p>\n<h2><b>Everything You Need to Know About the Perfect Blog Post Length and Publishing Frequency<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To get the most out of your blog content, Rand recommends planning a good content strategy by optimizing keyword choice as well as matching your content goals with searcher goals.<\/span><\/p>\n<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/Capture-moz.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12420\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/Capture-moz.png\" alt=\"Content Strategy\" width=\"774\" height=\"438\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/Capture-moz.png 774w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/Capture-moz-300x170.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/Capture-moz-768x435.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/blog-post-length-frequency\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/blog-post-length-frequency<\/span><\/a><\/p>\n<h2><b>How to Audit Your Competitors\u2019 Link Presence<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article offers a list of tools for analyzing your competition, including Ahrefs, Majestic site explorer, SEMrush, and Moz&#8217;s Open Site Explorer. The most striking elements were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evaluating Trust Flow and Citation Flow will help you pinpoint the quality and quantity of your backlinks as a whole<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating weekly competitor backlink notifications, using Ahrefs and <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\">, in terms of directories, case studies, web pages, press releases, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying dead links for opportunities to link to your content instead<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/competitive-link-analysis\/213222\/\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/competitive-link-analysis\/213222\/<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<h2><b>Content Marketing Benchmark Report for 2017<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This study examines <\/span><a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/web-marketing-training\/google-analytics-training\"><b>Google Analytics<\/b><\/a><span style=\"font-weight: 400;\"> data from 181 websites from 2015 to 2016 in different industries and for different types of business. The data collected were based on the following metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Browser usage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Analytics goals usage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average length of session<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile traffic in relation to desktop and tablet traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Percentage of traffic generated by the home page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic traffic from one year to the next<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate and average duration of session for blog pages<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.brafton.com\/blog\/strategy\/brafton-2017-content-marketing-benchmark-report\/\"><span style=\"font-weight: 400;\">https:\/\/www.brafton.com\/blog\/strategy\/brafton-2017-content-marketing-benchmark-report\/<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<h2><b>Faceted Navigation for Ecommerce Sites in Line With SEO Best Practices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, the author demonstrates how to optimize your catalog filters by implementing faceted navigation. The method is based on the importance of avoiding duplicate content and involves testing each stage of the filtering process to ensure proper configuration.<\/span><\/p>\n<p><a href=\"https:\/\/builtvisible.com\/faceted-navigation-seo-best-practices\/\"><span style=\"font-weight: 400;\">https:\/\/builtvisible.com\/faceted-navigation-seo-best-practices\/<\/span><\/a><\/p>\n<h1><b><i>SEM NEWS\/TOOLS<\/i><\/b><\/h1>\n<h2><b>How to Automate Your Micro-Influencer Marketing Campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article highlights the importance of working with micro-influencers to promote your products. Micro-influencers typically represent bloggers and social network users with 100,000 subscribers or less. The article also shows how to create marketing campaigns with micro-influencers by answering these 3 main questions: What do you want to achieve with influencer campaigns? In which social network does your target audience hang out and which platform best targets them? Finally, which kind of influencers will attract the most attention?<\/span><\/p>\n<p><a href=\"https:\/\/www.advancedwebranking.com\/blog\/automate-micro-influencer-marketing-campaign\/\"><span style=\"font-weight: 400;\">https:\/\/www.advancedwebranking.com\/blog\/automate-micro-influencer-marketing-campaign\/<\/span><\/a><\/p>\n<h2><b>Facebook Updates Ad Manager<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This week Facebook announced the merger of Power Editor with Ads Manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, <\/span><a href=\"https:\/\/business.facebook.com\/\"><b>Business Manager<\/b><\/a><span style=\"font-weight: 400;\"> was used for account and billing management, <\/span><b>Ads Manager<\/b><span style=\"font-weight: 400;\"> to create campaigns, and <\/span><a href=\"https:\/\/www.facebook.com\/business\/learn\/how-power-editor-works\"><b>Power Editor<\/b><\/a><span style=\"font-weight: 400;\"> to quickly create ads. Now, the new <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-the-updated-ads-manager\"><b>Ads Manager<\/b><\/a><span style=\"font-weight: 400;\"> platform will be \u00a0integrated with Power Editor, allowing ad managers to create, manage, and analyze their campaigns on the same platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-the-updated-ads-manager\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/introducing-the-updated-ads-manager<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<h2><b>How to Avoid Common PPC Keyword Mistakes in <\/b><a href=\"https:\/\/www.indexwebmarketing.com\/services\/adwords\"><b>Google AdWords<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">This article helps you to better understand the different types of keyword matching \u2013 broad match, phrase match, and exact match \u2013 to optimize an ad\u2019s reach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Remember that the 4 types of keyword matches in Adwords represent, respectively, large queries, wide query modifiers, exact expressions, and exact keywords.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this article, the author helps you choose when and how to use the right type of keyword in order to reach a larger audience and optimize your ad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It also helps you to better interpret the search term report for better insights into keyword performance.<\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2017\/09\/20\/common-ppc-keyword-mistakes-understanding-broad-match-vs-phrase-match-vs-exact-match\/\"><span style=\"font-weight: 400;\">https:\/\/searchenginewatch.com\/2017\/09\/20\/common-ppc-keyword-mistakes-understanding-broad-match-vs-phrase-match-vs-exact-match\/<\/span><\/a><\/p>\n<h3><span style=\"color: #ffcc00;\"><b><i>Stay connected for next week\u2019s digital marketing hot topics!<\/i><\/b><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here. SEO NEWS\/TOOLS 5 Easy-to-Miss SEO Mistakes Blogs Make Kristopher Jones shares the 5 most common mistakes in [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":12414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-12428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Hot Topics \u2013 September 16 to 22, 2017 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-september-16-to-22-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Hot Topics \u2013 September 16 to 22, 2017 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week\u2019s news? Index deciphers them for you here. SEO NEWS\/TOOLS 5 Easy-to-Miss SEO Mistakes Blogs Make Kristopher Jones shares the 5 most common mistakes in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-september-16-to-22-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-29T14:49:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-29T14:50:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/09\/nouvelles-digitales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1142\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Afef Ayadi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Afef Ayadi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-september-16-to-22-2017\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-september-16-to-22-2017\/\",\"name\":\"Digital Marketing Hot Topics \u2013 September 16 to 22, 2017 - 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