{"id":12472,"date":"2017-10-03T12:48:13","date_gmt":"2017-10-03T16:48:13","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=12472"},"modified":"2018-08-12T07:47:09","modified_gmt":"2018-08-12T11:47:09","slug":"digital-marketing-hot-topics-september-23-to-29-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-september-23-to-29-2017\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 September 23 to 29, 2017"},"content":{"rendered":"<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/10\/icon-set-1175042_960_720.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12440\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/10\/icon-set-1175042_960_720-300x212.jpg\" alt=\"\" width=\"650\" height=\"458\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/10\/icon-set-1175042_960_720-300x212.jpg 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/10\/icon-set-1175042_960_720-768x542.jpg 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/10\/icon-set-1175042_960_720.jpg 960w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Like every week, we wish to inform you on the various trends, tools, and features in the digital marketing world. Here is this week&#8217;s news that our Index team has found.<\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b>SEO NEWS\/TOOLS<\/b><\/span><\/h1>\n<h2><b>RM Tech: A new SEO audit tool <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, the author introduces you to a new SEO tool that she tested, called the RM Tech. This tool can analyze the performance of your website as well as provide you with the essentials to optimize your website.<\/span><\/p>\n<p><a href=\"http:\/\/www.miss-seo-girl.com\/rm-tech-outil-daudit-seo-lessayer-cest-ladopter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.miss-seo-girl.com\/rm-tech-outil-daudit-seo-lessayer-cest-ladopter\/<\/span><\/a><\/p>\n<h2><b>Are you tracking your local SEO and SEM properly?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article provides you a better understanding on how to properly track your traffic using Google Analytics, Google AdWords, and others. This will ensure that you do not overspend on digital traffic stream, but instead, measure the number of leads from each source.<\/span><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/how-to-track-local-seo-sem\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/how-to-track-local-seo-sem<\/span><\/a><\/p>\n<h2><b>Discover Moz&#8217;s new SEO Learning Center<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Moz recently published a beginner&#8217;s guide to SEO on their website. This Learn SEO and Search Marketing hub will serve as a guide for searches and site visitors who want to learn the basics of SEO.<\/span><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\/seo-learning-center\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/seo-learning-center<\/span><\/a><\/p>\n<h2><b>Search Console for a better SEO performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google&#8217;s Search Console is a free service that can monitor and track your site&#8217;s search performance. Laura Hogan, head of Search at Rice Media, is sharing four of her own tips on how to use Search Console.<\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2017\/04\/17\/how-to-use-search-console-for-quick-seo-wins\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/searchenginewatch.com\/2017\/04\/17\/how-to-use-search-console-for-quick-seo-wins\/<\/span><\/a><\/p>\n<h2><b>7 common on-site SEO problems encountered on e-commerce sites<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, columnist Pratik Dholakiya shares some common issues that affect e-commerce sites, and the solutions to these problems, by referring to case studies from the industry.<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/7-site-seo-problems-hold-back-e-commerce-sites-283299\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/searchengineland.com\/7-site-seo-problems-hold-back-e-commerce-sites-283299<\/span><\/a><\/p>\n<h2><b>Important SEO opportunities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, you will find 5 tactics on how to improve your searches. These include the site&#8217;s speed, the schema markup, redirects, Google Data Studio, and Accelerated Mobile Pages (AMP).<\/span><\/p>\n<p><a href=\"https:\/\/www.advancedwebranking.com\/blog\/5-overlooked-seo-opportunities-to-take-advantage-of-right-now\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.advancedwebranking.com\/blog\/5-overlooked-seo-opportunities-to-take-advantage-of-right-now\/<\/span><\/a><\/p>\n<h2><b>4 free powerful SEO tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, you will find 4 free SEO tools that can be used to quickly and efficiently analyze your business.<\/span><\/p>\n<p><a href=\"https:\/\/www.advancedwebranking.com\/blog\/4-most-powerful-seo-tools-that-are-free\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.advancedwebranking.com\/blog\/4-most-powerful-seo-tools-that-are-free<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Obtaining the linklist using Google Search Console<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, you will learn how to get and analyze the linklist using Google Search Console, and why linklists are important for your site.<\/span><\/p>\n<p><a href=\"http:\/\/www.webrankinfo.com\/dossiers\/gwt\/analyser-ses-backlinks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.webrankinfo.com\/dossiers\/gwt\/analyser-ses-backlinks<\/span><\/a><\/p>\n<h2><b>Want to make your content more relevant in search? Read this article.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this article, Marcus Tober, founder of Searchmetrics, shared some insights about search analytics and gives 3 advices to companies about SEO visibility.<\/span><\/p>\n<p><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/09\/content-relevant-search\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/contentmarketinginstitute.com\/2017\/09\/content-relevant-search\/<\/span><\/a><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><strong>SEM NEWS\/TOOLS<\/strong><\/span><\/h1>\n<h2><b>Improve your small local business AdWords campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article summarizes ways for a small business to improve its AdWords campaign, without spending too much.<\/span><\/p>\n<p><a href=\"https:\/\/whitespark.ca\/blog\/10-ways-drastically-improve-small-local-business-adwords-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/whitespark.ca\/blog\/10-ways-drastically-improve-small-local-business-adwords-campaigns\/<\/span><\/a><\/p>\n<hr \/>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><em><strong>STAY CONNECTED FOR MORE DIGITAL MARKETING TOPICS! SEE YOU NEXT WEEK!<\/strong><\/em><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Like every week, we wish to inform you on the various trends, tools, and features in the digital marketing world. Here is this week&#8217;s news that our Index team has found. SEO NEWS\/TOOLS RM Tech: A new SEO audit tool In this article, the author introduces you to a new SEO tool that she tested, [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":12447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-12472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Hot Topics \u2013 September 23 to 29, 2017 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-september-23-to-29-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Hot Topics \u2013 September 23 to 29, 2017 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"Like every week, we wish to inform you on the various trends, tools, and features in the digital marketing world. 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