{"id":13707,"date":"2017-12-15T09:00:00","date_gmt":"2017-12-15T13:00:00","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=13707"},"modified":"2018-08-12T07:47:00","modified_gmt":"2018-08-12T11:47:00","slug":"digital-marketing-hot-topics-edition-17","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-17\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 Edition #17"},"content":{"rendered":"<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2515316_1920.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13697\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2515316_1920-300x200.png\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2515316_1920-300x200.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2515316_1920-768x512.png 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2515316_1920-1024x683.png 1024w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2515316_1920.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Every week, our experts analyze the trends, updates, new tools and functions of digital marketing world. What do you need to know from last week\u2019s web news? Read them all here!<\/span><\/p>\n<h1><span style=\"color: #ffcc00;\"><b>SEO NEWS\/TOOLS<\/b><\/span><\/h1>\n<h2><b>The biggest SEO secret: how to create content that attracts backlinks?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Are you familiar with \u201clinkbait\u201d? This article covers the key points to attract more backlinks. Do you need advices on how to create quality content? Do you want to know how to define your audience? Well, this article will answer all your concerns: <\/span><a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/ahrefs.com\/blog\/link-bait\/ <\/span><\/a><\/p>\n<h2><b>What are the strategies that you need to follow for Google\u2019s AI? <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You have probably already heard about the Google\u2019s new Artificial Intelligence? In this article, experts share their ideas and strategies to keep up with this new technology. Get ready for it by adopting some strategies from: <\/span><a href=\"https:\/\/remibacha.com\/strategies-seo-ia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/remibacha.com\/strategies-seo-ia\/<\/span><\/a><\/p>\n<h2><b>It\u2019s the end of the year: here\u2019s the SEO holiday checklist <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Christmas holidays are around the corner, which means snow, Christmas tree and family meals are coming your way! But before all this, you should not forget to keep your SEO campaign active. Here\u2019s a list of actions to be completed to beautifully end the year and start 2018 full of energy!<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"pQwHJVj3G0\"><p><a href=\"https:\/\/seo-hacker.com\/seo-holiday-checklist\/\">SEO Holiday Checklist: Things You Need to do Before the Year Ends<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;SEO Holiday Checklist: Things You Need to do Before the Year Ends&#8221; &#8212; SEO Services Agency in Manila, Philippines\" src=\"https:\/\/seo-hacker.com\/seo-holiday-checklist\/embed\/#?secret=8dBgLhdkso#?secret=pQwHJVj3G0\" data-secret=\"pQwHJVj3G0\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>How to choose between Error 404 and 301 Redirects?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Have you ever found yourself on an Error 404 page and not know what to do next? Or landed on an Error 404 page that was really cool and you wanted to stay on it? The author of this article, Cl\u00e9ment Ren\u00e9, proposes some recommendations to avoid 404 errors, and also how to create 301 redirects in order to keep the visitor\u2019s interest so that he continues browsing on your website.<\/span><\/p>\n<p><a href=\"https:\/\/www.webmarketing-com.com\/2017\/11\/08\/64151-erreur-404-vs-redirection-301-ne-frustrer-vos-visiteurs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.webmarketing-com.com\/2017\/11\/08\/64151-erreur-404-vs-redirection-301-ne-frustrer-vos-visiteurs<\/span><\/a><\/p>\n<h2><b>It is now possible to obtain a list of indexed pages!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This news is a mini revolution in the SEO world! Before, it was impossible to obtain the precise list of all the indexed URLs by Google. But in its newer version, Google Search Console will provide a more precise and detailed report on indexation.<\/span><\/p>\n<p><a href=\"https:\/\/www.search-foresight.com\/et-si-on-pouvait-vraiment-avoir-demain-la-liste-des-pages-indexees\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.search-foresight.com\/et-si-on-pouvait-vraiment-avoir-demain-la-liste-des-pages-indexees\/<\/span><\/a><\/p>\n<h2><b>Robots.txt and SEO : what are most common difficulties? <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>robots.txt<\/b><span style=\"font-weight: 400;\"> file can be used for referencing websites. If you wish to learn how to use robots.txt, if you want to improve your traffic, or even if you want to improve your site\u2019s performance, find out all the answers here: <\/span><\/p>\n<p><a href=\"https:\/\/egemarketing.ca\/what-is-robots-txt\/\">https:\/\/egemarketing.ca\/what-is-robots-txt\/<\/a><\/p>\n<h2><b>The SEO guide for e-commerce <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This guide will rapidly become your reference, especially to find keywords in the context of e-commerce. It\u2019s time to update your techniques. Try the proposed tools right now! <\/span><a href=\"https:\/\/blog.smartkeyword.io\/guide-seo-e-commerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blog.smartkeyword.io\/guide-seo-e-commerce\/<\/span><\/a><\/p>\n<h1><span style=\"color: #ffcc00;\"><b>SEM NEWS\/TOOLS<\/b><\/span><\/h1>\n<h2><b>How to increase your Facebook Ads conversions?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some examples which will help you increase your Facebook Ads conversations:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set your location in your posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide free content <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Talk to your audience<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This article will help you improve your Facebook campaigns with small tricks like design synchronization, A\/B tests and creation of interest intersections. Gr\u00e2ce \u00e0 cet article vous allez pouvoir am\u00e9liorer vos campagnes Facebook avec des petites astuces comme synchroniser le design, faire des tests A\/B et cr\u00e9er des intersections d\u2019int\u00e9r\u00eats.<\/span><\/p>\n<p><a href=\"https:\/\/fr.semrush.com\/blog\/astuces-pour-augmenter-les-conversions-de-vos-publicites-facebook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/fr.semrush.com\/blog\/astuces-pour-augmenter-les-conversions-de-vos-publicites-facebook\/<\/span><\/a><\/p>\n<h2><b>6 ways to boost your AdWords and Bing traffic<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The most important ones include creating dynamic posts with a countdown timer in AdWords and Bing, to communicate deadlines, events, or sales. Other ways include in-market audiences, or similar audiences using customer CRM data.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/ppc-secrets\/224339\/?ver=224339X2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/ppc-secrets\/224339\/?ver=224339X2<\/span><\/a><\/p>\n<h4><b> &lt;&lt; <\/b><b><i>Stay connected for next week\u2019s digital marketing with Index! &gt;&gt;<\/i><\/b><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Every week, our experts analyze the trends, updates, new tools and functions of digital marketing world. What do you need to know from last week\u2019s web news? Read them all here! SEO NEWS\/TOOLS The biggest SEO secret: how to create content that attracts backlinks? Are you familiar with \u201clinkbait\u201d? This article covers the key points [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":13698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-13707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Hot Topics \u2013 Edition #17 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-17\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Hot Topics \u2013 Edition #17 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"Every week, our experts analyze the trends, updates, new tools and functions of digital marketing world. 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