{"id":13741,"date":"2017-12-21T15:15:17","date_gmt":"2017-12-21T19:15:17","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=13741"},"modified":"2018-08-12T07:46:57","modified_gmt":"2018-08-12T11:46:57","slug":"digital-marketing-hot-topics-edition-18","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/","title":{"rendered":"Digital Marketing Hot Topics \u2013 Edition #18"},"content":{"rendered":"<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13728\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920-300x150.png\" alt=\"\" width=\"650\" height=\"325\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920-300x150.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920-768x384.png 768w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920-1024x512.png 1024w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png 1600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As every week, our experts are informed and analyzed the trends, updates, new tools, new features of the world of digital marketing. What must we remember about the news of the past week? Index decrypts all this for you!<\/span><\/p>\n<h1><span style=\"color: #ffcc00;\"><b>SEO NEWS<\/b><\/span><\/h1>\n<h2><b>Google Sheets: 6 Things You Didn&#8217;t Know!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Sheets is a very useful tool everyday! This article proposes <\/span><b>6 things that will help you make the most of it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Import sitemaps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Currency conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sparklines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Import from other worksheets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check 404 and other errors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Combine data from multiple sheets<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.ppchero.com\/6-google-sheets-functions-useful-for-ppc-reporting-and-analysis\/\">https:\/\/www.ppchero.com\/6-google-sheets-functions-useful-for-ppc-reporting-and-analysis\/<\/a><\/p>\n<h2><b>New Findings: Organic Clicks Down Compared to Paid Clicks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is no longer a secret for SEO experts &#8230; but why does it happen?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads served on more queries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More ads per query<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Larger ads, with more space for each ad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Shopping (which appears on multiple queries, lists more products per query and takes up more space)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More subtle ad labeling, making it less obvious that an ad is an ad<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/moz.com\/blog\/google-organic-clicks-shifting-to-paid\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/google-organic-clicks-shifting-to-paid<\/span><\/a><\/p>\n<h2><b>Do You Know the About Hub-and-Spoke Method?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The principle is simple! First create long content for your blog \u2013 <\/span><b>the hub content<\/b><span style=\"font-weight: 400;\"> \u2013 that contains points that you can expand in other, shorter, articles \u2013 <\/span><b>the spoke content <\/b><span style=\"font-weight: 400;\">\u2013 that you can submit as guest posts to sites that accept guest bloggers. <\/span><\/p>\n<p><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/11\/hub-spoke-guest-posting\/\">http:\/\/contentmarketinginstitute.com\/2017\/11\/hub-spoke-guest-posting\/<\/a><\/p>\n<h2><b>How to Guarantee the Success of Your Ecommerce Site <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article proposes <\/span><b>14 SEO techniques<\/b><span style=\"font-weight: 400;\"> to guarantee the success of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some points to consider when auditing your website:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure search engines can find your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check the speed and responsiveness of your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fixed duplicate content issues<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Discover the other techniques here:<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/technical-seo-ecommerce\/223779\/\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/technical-seo-ecommerce\/223779\/ <\/span><\/a><\/p>\n<h1><span style=\"color: #ffcc00;\"><b>SEM NEWS<\/b><\/span><\/h1>\n<h2><b>How to Generate a Maximum Number of Conversions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword choice, branding, dynamic keyword insertion\u2026 \u00a0Does any of this speak to you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Come discover the following tips:<\/span><\/p>\n<p><a href=\"https:\/\/www.chainstoreage.com\/technology\/top-search-ad-options-drive-conversion-rates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.chainstoreage.com\/technology\/top-search-ad-options-drive-conversion-rates\/<\/span><\/a><\/p>\n<h1><span style=\"color: #ffcc00;\"><b>WEB NEWS<\/b><\/span><\/h1>\n<h2><b>Why Do Seniors and Marketing Misunderstand Each Other?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s a big, and very interesting, question! Thanks to<\/span><b> technological innovation<\/b><span style=\"font-weight: 400;\"> applied to the real needs, wants, and goals of older consumers, older people may soon be living longer and healthier while being independent and connected. Just look at the latest developments in audio assistance devices. It\u2019s almost like magic.<\/span><\/p>\n<p><a href=\"https:\/\/www.theatlantic.com\/business\/archive\/2017\/11\/older-consumers-coughlin-longevity-economy\/545531\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.theatlantic.com\/business\/archive\/2017\/11\/older-consumers-coughlin-longevity-economy\/545531\/<\/span><\/a><\/p>\n<h2><b>How to capture visitors to your site and how to keep them?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What would you say if we could catch visitors in real time and those who are shopping right now? And if it was possible to make a different offer while showing a more suitable advertising or promotional to bring them back? What if we could do it for competitors? Discover all these tips to start 2018 in force!<\/span><\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/gaining-the-advantage-with-competitor-rlsa\/\">https:\/\/www.ppchero.com\/gaining-the-advantage-with-competitor-rlsa\/<\/a><\/p>\n<h2><b>Come Discover the 2018 Visual Trends Guide!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Discover 10 trends that, according to Depositphotos, will shape visual communication in 2018 on the basis of a new aesthetic. Depositphotos analyzed the data of their search algorithms and collaborated with their best photographers to predict the main visual trends for 2018!<\/span><\/p>\n<p><a href=\"https:\/\/depositphotos.com\/trends2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/depositphotos.com\/trends2018\/<\/span><\/a><\/p>\n<hr \/>\n<h4><b>See you next week for a new digital point with Index. In the meantime, Stay Connected!<\/b><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As every week, our experts are informed and analyzed the trends, updates, new tools, new features of the world of digital marketing. What must we remember about the news of the past week? Index decrypts all this for you! SEO NEWS Google Sheets: 6 Things You Didn&#8217;t Know! Google Sheets is a very useful tool [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":13729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-13741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Hot Topics \u2013 Edition #18 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Hot Topics \u2013 Edition #18 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"As every week, our experts are informed and analyzed the trends, updates, new tools, new features of the world of digital marketing. What must we remember about the news of the past week? Index decrypts all this for you! SEO NEWS Google Sheets: 6 Things You Didn&#8217;t Know! Google Sheets is a very useful tool [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-21T19:15:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-12T11:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"L\u00e9a Abettan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00e9a Abettan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/\",\"name\":\"Digital Marketing Hot Topics \u2013 Edition #18 - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png\",\"datePublished\":\"2017-12-21T19:15:17+00:00\",\"dateModified\":\"2018-08-12T11:46:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/f277ba05609a34c9afca8c5da84c7eae\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#primaryimage\",\"url\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png\",\"contentUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.indexwebmarketing.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Hot Topics \u2013 Edition #18\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\",\"url\":\"https:\/\/www.indexwebmarketing.com\/\",\"name\":\"Index\",\"description\":\"Your Digital Performance Partner\",\"alternateName\":\"Index\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.indexwebmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/f277ba05609a34c9afca8c5da84c7eae\",\"name\":\"L\u00e9a Abettan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96454847ab3b5e2e7630285f345decdf27fb406e971762dc690d11f04f451fed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96454847ab3b5e2e7630285f345decdf27fb406e971762dc690d11f04f451fed?s=96&d=mm&r=g\",\"caption\":\"L\u00e9a Abettan\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Hot Topics \u2013 Edition #18 - Index Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Hot Topics \u2013 Edition #18 - Index Agency","og_description":"As every week, our experts are informed and analyzed the trends, updates, new tools, new features of the world of digital marketing. What must we remember about the news of the past week? Index decrypts all this for you! SEO NEWS Google Sheets: 6 Things You Didn&#8217;t Know! Google Sheets is a very useful tool [&hellip;]","og_url":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/","og_site_name":"Index Agency","article_publisher":"https:\/\/www.facebook.com\/agenceindex","article_published_time":"2017-12-21T19:15:17+00:00","article_modified_time":"2018-08-12T11:46:57+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png","type":"image\/png"}],"author":"L\u00e9a Abettan","twitter_misc":{"Written by":"L\u00e9a Abettan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/","url":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/","name":"Digital Marketing Hot Topics \u2013 Edition #18 - Index Agency","isPartOf":{"@id":"https:\/\/www.indexwebmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#primaryimage"},"image":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#primaryimage"},"thumbnailUrl":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png","datePublished":"2017-12-21T19:15:17+00:00","dateModified":"2018-08-12T11:46:57+00:00","author":{"@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/f277ba05609a34c9afca8c5da84c7eae"},"breadcrumb":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#primaryimage","url":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png","contentUrl":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2017\/12\/icon-2486501_1920.png","width":1600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-18\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.indexwebmarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing Hot Topics \u2013 Edition #18"}]},{"@type":"WebSite","@id":"https:\/\/www.indexwebmarketing.com\/#website","url":"https:\/\/www.indexwebmarketing.com\/","name":"Index","description":"Your Digital Performance Partner","alternateName":"Index","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.indexwebmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/f277ba05609a34c9afca8c5da84c7eae","name":"L\u00e9a Abettan","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96454847ab3b5e2e7630285f345decdf27fb406e971762dc690d11f04f451fed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96454847ab3b5e2e7630285f345decdf27fb406e971762dc690d11f04f451fed?s=96&d=mm&r=g","caption":"L\u00e9a Abettan"}}]}},"_links":{"self":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts\/13741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/comments?post=13741"}],"version-history":[{"count":0,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts\/13741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/media\/13729"}],"wp:attachment":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/media?parent=13741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/categories?post=13741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/tags?post=13741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}