{"id":14143,"date":"2018-03-12T13:38:29","date_gmt":"2018-03-12T17:38:29","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-26"},"modified":"2018-03-12T14:42:36","modified_gmt":"2018-03-12T18:42:36","slug":"digital-marketing-hot-topics-26","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-26\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS – Edition #26 “International Women’s Day”"},"content":{"rendered":"

\"femmes<\/a><\/p>\n

This week, the Index team brings you a special edition of the Digital News\u00a0focusing on advertising, marketing and digital hot topics relating to International Women’s Day 2018.<\/strong>\u00a0Social networks and top companies are getting involved and we want to know all about it!<\/em><\/p>\n

International Women\u2019s Day\u00a0reached peak search interest\u00a0in March 2017<\/strong><\/h2>\n

Google data shows that Internet users’ interest in gender equality and the role of women in society continues to grow. Last March, the term \u201cInternational Women’s Day\u201d reached its highest search rate on Google<\/strong>, a finding that was similar to searches related to gender equality overall!<\/span><\/p>\n

https:\/\/www.thinkwithgoogle.com\/advertising-channels\/search\/international-womens-day-digital-engagement\/<\/a><\/p>\n

Alexa and her creepy laughs will be fixed (LOL)<\/strong><\/h2>\n

Alexa, it seems, has a strong personality and sometimes does whatever she feels like. In fact, she has been surprising numerous users with a sudden outburst of laughter. Amazon is working on a way to fix this minor problem that has probably startled more than a few users.<\/span><\/p>\n

https:\/\/www.forbes.com\/sites\/jessedamiani\/2018\/03\/07\/yes-alexa-is-laughing-at-us-amazon-is-now-working-to-fix-it\/#7e14700e3e36<\/a><\/b><\/p>\n

Twitter runs its first Oscars TV Ad dedicated to women empowerment<\/strong><\/h2>\n

For its first advertising campaign, Twitter is dedicating a TV spot to women<\/strong>. Premiered during the Oscars broadcast, it shows a range of women from 20 to 82 years of age in all their diversity and edited to the beat of a poem by Denice Frohman. With the hashtag #HereWeAre<\/strong>, Twitter shows its commitment to gender equality<\/strong>.<\/span><\/p>\n

http:\/\/www.adweek.com\/digital\/twitters-powerful-anthem-to-women-makes-its-tv-debut-during-the-oscars\/<\/p>\n

Facebook is celebrating Internation Women’s Day 2018 with stats<\/strong><\/h2>\n

For International Women’s Day, Facebook is also showing its commitment by releasing an infographic grouping together significant data relating to women on the social network<\/strong>. Did you know, for example, that 40% of active groups on a monthly basis were created by women<\/strong>?<\/span><\/p>\n

Infographic: Facebook celebrates Int’l Women’s Day with stats<\/a><\/p><\/blockquote>\n