{"id":14170,"date":"2018-03-16T10:27:15","date_gmt":"2018-03-16T14:27:15","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14170"},"modified":"2018-03-16T10:47:50","modified_gmt":"2018-03-16T14:47:50","slug":"digital-marketing-hot-topics-edition-27","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-27\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #27"},"content":{"rendered":"<p><a href=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/03\/google-959059_960_720.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14164\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/03\/google-959059_960_720.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/03\/google-959059_960_720.jpg 960w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/03\/google-959059_960_720-300x200.jpg 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/03\/google-959059_960_720-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">This week, Index invites you to read a digital news edition focused exclusively on its longtime and continuing partner, Google. Here are the 6 of this week\u2019s news items relating to the Mountain View giant, selected and transcribed by the resident Index experts. Happy reading!<\/span><\/i><\/p>\n<h2><b>Money Transfers via Google Pay Send<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Google Pay Send<\/strong>, formerly Google Wallet, allows smartphone users (Android required) to send and receive money via a mobile platform. A new update now makes it much easier to send. Maybe PayPal should start worrying?<\/span><\/p>\n<p><a href=\"https:\/\/www.androidcentral.com\/google-contacts-gets-shortcut-sending-money-google-pay-send\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.androidcentral.com\/google-contacts-gets-shortcut-sending-money-google-pay-send<\/span><\/a><\/p>\n<h2><b>Google Removes 100 Non-Compliant Ads per Second<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 2017, <strong>Google removed more than 3.2 billion noncompliant ads<\/strong>, or about 100 per second, most even before users could view them. Also, in the course of this year, advertisers have seen 28 new rules imposed on them. Simple &amp; effective, it seems!<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-removes-100-bad-ads-per-second\/242837\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/google-removes-100-bad-ads-per-second\/242837\/<\/span><\/a><\/p>\n<h2><b>Google Helps the Media by Changing Its Algorithm<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Users who are subscribed to a newspaper will now see the news from that source among their first results. The purpose of this maneuver is to <strong>help traditional media retain and attract paying readers<\/strong>. A strategic measure on Google\u2019s part at a time when traditional media is reeling from Facebook&#8217;s algorithm change.<\/span><\/p>\n<p><a href=\"https:\/\/www.blogdumoderateur.com\/google-news-medias-abonne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blogdumoderateur.com\/google-news-medias-abonne\/<\/span><\/a><\/p>\n<h2><b>Changing Your Description in Google My Business, You Can Do It Again!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The functionality eliminated by Google in 2016 has returned! It will now be possible to <strong>change the description of your business in Google My Business<\/strong>. Recently made official, this feature has also been added to Google Help.<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-adding-business-descriptions-google-business-local-panel-294207\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/searchengineland.com\/google-adding-business-descriptions-google-business-local-panel-294207<\/span><\/a><\/p>\n<h2><b>Cryptocurrency Ads Banned from Google<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook did it and now <strong>Google has decided to ban advertisements promoting cryptocurrencies<\/strong>. Becoming effective in June, this measure aims to protect Internet users, while protecting the reputation of the Mountain View giant.<\/span><\/p>\n<p><a href=\"https:\/\/www.journaldugeek.com\/2018\/03\/15\/google-sapprete-a-lutter-contre-publicites-de-cryptomonnaie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.journaldugeek.com\/2018\/03\/15\/google-sapprete-a-lutter-contre-publicites-de-cryptomonnaie\/<\/span><\/a><\/p>\n<h2><b>GV Makes Its First Investment in A.I.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GV, the venture capital branch formerly known as Google Ventures, is <strong>investing for the first time in an AI company<\/strong>, the start-up SambaNova Systems. Not surprisingly, according to the CEO, who has long claimed that <strong>Google is a &#8220;AI-first&#8221; company<\/strong>.<\/span><\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2018\/03\/15\/alphabets-gv-invests-in-ai-chip-startup-sambanova.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.cnbc.com\/2018\/03\/15\/alphabets-gv-invests-in-ai-chip-startup-sambanova.html<\/span><\/a><\/p>\n<hr \/>\n<h4><b>Stay connected to next week\u2019s digital marketing hot topics with Index!<\/b><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>This week, Index invites you to read a digital news edition focused exclusively on its longtime and continuing partner, Google. Here are the 6 of this week\u2019s news items relating to the Mountain View giant, selected and transcribed by the resident Index experts. Happy reading! Money Transfers via Google Pay Send Google Pay Send, formerly [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":14165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-14170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL MARKETING HOT TOPICS \u2013 EDITION #27<\/title>\n<meta name=\"description\" content=\"This week, Index invites you to read a digital news edition focused exclusively on its longtime and continuing partner, Google. 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