{"id":14291,"date":"2018-04-13T15:54:55","date_gmt":"2018-04-13T19:54:55","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14291"},"modified":"2018-04-13T15:56:23","modified_gmt":"2018-04-13T19:56:23","slug":"digital-marketing-hot-topics-edition-31","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-31\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #31"},"content":{"rendered":"

\"Experts<\/a><\/p>\n

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week<\/span><\/i>!<\/span><\/i><\/p>\n

Psychology & Link Building Strategy: 21 Cognitive Biases<\/b><\/h2>\n

Search Engine Journal, in this article, draws a line between human psychology and<\/span> SEO link building strategies<\/b>. In effect, understanding human beings in all their complexity, with their prejudices and preconceived ideas, would benefit and<\/span> improve your SEO strategy<\/b>. Confirmation bias, anchoring, and what\u2019s known as \u201ccurse of knowledge\u201d are all psychological phenomena you could use to your advantage in your link building strategy.<\/span><\/p>\n

https:\/\/www.searchenginejournal.com\/link-outreach-psychology-cognitive-biases\/245831\/<\/span><\/a><\/p>\n

Google Officially Launches the \u201cMore Results\u201d Button for Mobile<\/b><\/h2>\n

As part of its <\/span>mobile-first <\/b>approach, <\/span>Google has announced the launch of the \u201cMore results\u201d button<\/b>, which replaces the \u201cNext\u201d button. This measure will <\/span>load more organic results before paid results<\/b>. Available for all Google app users on iOS, Android devices, and most mobile browsers.<\/span><\/p>\n

https:\/\/searchengineland.com\/google-officially-rolls-out-more-results-search-button-on-mobile-296097<\/span><\/a><\/p>\n

Gmail: Moving Toward Major Updates<\/b><\/h2>\n

It looks like a wind of change is blowing through Google. The Dogfood version, ready to be tested internally at Google, would bring major changes in design, shortcuts, and display lists for email<\/strong>. Google I\/O is scheduled for May 8. the official media launch must surely be very soon\u2026 <\/span><\/p>\n

https:\/\/www.journaldugeek.com\/2018\/04\/12\/gmail-va-bientot-changer-de-design-voici-principales-nouveautes-a-venir-nouvelle-version-web\/<\/span><\/a><\/p>\n

Instagram Launches \u201cFocus\u201d to Upgrade Your Portraits<\/b><\/h2>\n

Focus, Instagram\u2019s new feature, will <\/span>create a special focal point in an image<\/b> by contrasting it with a blurry background. Available today as part of the update for <\/span>iPhone 6S and up<\/b>, as well as a few select Android phones.<\/span><\/p>\n

https:\/\/www.searchenginejournal.com\/instagram-new-focus-mode-sharper-selfies-portraits\/248805\/<\/span><\/a><\/p>\n

Facebook & Cambridge Analytica: Current State of Affairs<\/b><\/h2>\n

Search Engine Land presents in this article a summary of the situation following Mark Zuckerberg\u2019s testimony before the US Congress. Interesting point: nothing new about the fact that <\/span>Facebook has always had issues concerning the protection and security of user data<\/b>. In the aftermath of the <\/span>Cambridge Analytica scandal<\/span><\/a>, Facebook will have to make real changes to remain the dominant player among marketing channels!<\/span><\/p>\n

https:\/\/searchengineland.com\/facebook-cambridge-analytica-what-we-know-what-they-knew-where-that-leaves-us-296107<\/span><\/a><\/p>\n

Too Many Ads Are Killing Advertising: 4 Strategies to Fix Ad Fatigue<\/b><\/h2>\n

Users are becoming more aware of and more informed about paid advertising on Google, Facebook, and other networks. It\u2019s tricky\u2026 \u00a0How can you avoid wearing out your welcome among users in terms of paid campaigns? The best way is to<\/span> show relevant content in the least intrusive way possible<\/b>. To do this, PPC Hero suggests using <\/span>frequency capping <\/b>and <\/span>Facebooks\u2019s list of personas<\/b>, among other tips.<\/span><\/p>\n

https:\/\/www.ppchero.com\/4-ways-to-combat-ppc-ad-fatigue\/<\/span><\/a><\/p>\n

 <\/p>\n

\n

We\u2019ll be back next week with a new edition of the digital news with Index. In the meantime, \u201cStay Connected!\u201d<\/h4>\n

\f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford […]<\/p>\n","protected":false},"author":49,"featured_media":14278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-14291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"\nDIGITAL MARKETING HOT TOPICS \u2013 EDITION #31 - Index Agency<\/title>\n<meta name=\"description\" content=\"This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-31\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #31 - 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