{"id":14358,"date":"2018-05-15T11:29:10","date_gmt":"2018-05-15T15:29:10","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14358"},"modified":"2018-05-15T12:09:25","modified_gmt":"2018-05-15T16:09:25","slug":"digital-marketing-hot-topics-edition-35","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35"},"content":{"rendered":"

\"visuel<\/a><\/p>\n

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!<\/i><\/p>\n

YouTube Wants to End Binge-Watching<\/b><\/h2>\n

YouTube would become the first streaming app to create <\/span>control features designed to prevent binge watching<\/b>. This new feature will allow users to <\/span>regulate their use of YouTube<\/b>, thanks to several types of \u201cTake a Break\u201d notifications and by disabling some notification sounds for a defined period of time. The possibility of getting an <\/span>overview of their YouTube consumption habits<\/b> will also be available via a custom dashboard<\/span><\/p>\n

https:\/\/techcrunch.com\/2018\/05\/11\/youtube-rolls-out-new-tools-to-help-you-stop-watching\/<\/span><\/a><\/p>\n

Google Maps: An Incomprehensible Price Hike for Pros<\/b><\/h2>\n

Launched 13 years ago, the professional version of the Google Maps API now accounts for over 1 billion users. On May 2, <\/span>Google announced an upgrade<\/b>, one that will be felt especially in its prices (which increased 10-fold). Even so, alternatives such as WeMap or Carto are always available to users!<\/span><\/p>\n

http:\/\/www.ladn.eu\/media-mutants\/google-maps-lincomprehensible-multiplication-des-prix-pour-les-pros\/<\/span><\/a><\/p>\n

Gmail May Soon Write Your Emails for You<\/b><\/h2>\n

At the Google I\/O conference, Sandar Pichai announced the launch of a new Gmail feature called <\/span>Smart Compose<\/b>, which will complete users\u2019 sentences for them. This new feature is an extrapolation of <\/span>Smart Reply<\/b>, launched in 2015.<\/span><\/p>\n

https:\/\/mashable.com\/2018\/05\/08\/gmail-smart-compose\/<\/span><\/a><\/p>\n

Hubspot: A New Feature to Manage Customer Relations<\/b><\/h2>\n

Seeking to go beyond being a simple CRM marketing tool, HubSpot is becoming a <\/span>customer service management tool, called ServiceHub<\/b>. That\u2019s what was announced last week by COO JD Sherman, highlighting HubSpot\u2019s desire to put <\/span>customer satisfaction<\/b> at the heart of its platform. This new tool includes a universal customer communications inbox, a tool for creating a knowledge base for the company, a bot, and a survey tool.<\/span><\/p>\n

https:\/\/techcrunch.com\/2018\/05\/11\/hubspot-service-hub\/<\/span><\/a><\/p>\n

How to Optimize Your Google My Business Listing in 9 Steps<\/b><\/h2>\n

Many businesses tend to underestimate the impact of GMB when planning their SEO visibility strategy. Moz presents <\/span>10 key features <\/b>of the simple and effective GMB tool. Curious? Give GMB posts a try, take advantage of the booking button, or use the Messages feature. Most importantly, remember that 97% of consumers read reviews of local businesses!<\/span><\/p>\n

https:\/\/moz.com\/blog\/how-to-optimize-your-google-my-business-listing<\/span><\/a><\/p>\n

Progressive Apps Boost SEO<\/b><\/h2>\n

For those of you who are unfamiliar with the term, a progressive app is <\/span>midway between a website and an application, but viewable in a web browser<\/b>. These apps provide offline access to content viewed in a previous online session. In this article, the <\/span>Journal du net <\/span><\/i>presents 4 notable advantages of progressive web apps in terms of SEO:<\/span> lighter loading, quality UX thanks to continuous navigation, and, finally, better indexing of content<\/b>. It seems that Flipkart uses this technology for its e-commerce platform!<\/span><\/p>\n

https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1209222-ce-que-les-progressive-web-application-peuvent-apporter-au-seo\/<\/span><\/a><\/p>\n

\n

We\u2019ll be back next week with a new edition of the digital news with Index. <\/b><\/h4>\n

In the meantime, \u201cStay Connected!\u201d<\/b><\/h4>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford […]<\/p>\n","protected":false},"author":49,"featured_media":14353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-14358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"\nDIGITAL MARKETING HOT TOPICS \u2013 EDITION #35 - Index Agency<\/title>\n<meta name=\"description\" content=\"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-15T15:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-15T16:09:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eva Dieudonn\u00e9\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Dieudonn\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/\",\"name\":\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35 - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg\",\"datePublished\":\"2018-05-15T15:29:10+00:00\",\"dateModified\":\"2018-05-15T16:09:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154\"},\"description\":\"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#primaryimage\",\"url\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg\",\"contentUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg\",\"width\":960,\"height\":549},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.indexwebmarketing.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\",\"url\":\"https:\/\/www.indexwebmarketing.com\/\",\"name\":\"Index\",\"description\":\"Your Digital Performance Partner\",\"alternateName\":\"Index\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.indexwebmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154\",\"name\":\"Eva Dieudonn\u00e9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g\",\"caption\":\"Eva Dieudonn\u00e9\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35 - Index Agency","description":"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/","og_locale":"en_US","og_type":"article","og_title":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35 - Index Agency","og_description":"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!","og_url":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/","og_site_name":"Index Agency","article_publisher":"https:\/\/www.facebook.com\/agenceindex","article_published_time":"2018-05-15T15:29:10+00:00","article_modified_time":"2018-05-15T16:09:25+00:00","og_image":[{"width":960,"height":549,"url":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg","type":"image\/jpeg"}],"author":"Eva Dieudonn\u00e9","twitter_misc":{"Written by":"Eva Dieudonn\u00e9","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/","url":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/","name":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35 - Index Agency","isPartOf":{"@id":"https:\/\/www.indexwebmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#primaryimage"},"image":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#primaryimage"},"thumbnailUrl":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg","datePublished":"2018-05-15T15:29:10+00:00","dateModified":"2018-05-15T16:09:25+00:00","author":{"@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154"},"description":"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!","breadcrumb":{"@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#primaryimage","url":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg","contentUrl":"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/05\/hands-1167622_960_720.jpg","width":960,"height":549},{"@type":"BreadcrumbList","@id":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-35\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.indexwebmarketing.com\/en\/"},{"@type":"ListItem","position":2,"name":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #35"}]},{"@type":"WebSite","@id":"https:\/\/www.indexwebmarketing.com\/#website","url":"https:\/\/www.indexwebmarketing.com\/","name":"Index","description":"Your Digital Performance Partner","alternateName":"Index","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.indexwebmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154","name":"Eva Dieudonn\u00e9","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ade545cc3a99737e2c9b0e1e25231ee71c41ce1b1c721be0737aedc63a77dcd8?s=96&d=mm&r=g","caption":"Eva Dieudonn\u00e9"}}]}},"_links":{"self":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts\/14358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/comments?post=14358"}],"version-history":[{"count":0,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/posts\/14358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/media\/14353"}],"wp:attachment":[{"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/media?parent=14358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/categories?post=14358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexwebmarketing.com\/en\/wp-json\/wp\/v2\/tags?post=14358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}