{"id":14398,"date":"2018-05-16T16:19:32","date_gmt":"2018-05-16T20:19:32","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/index-fashion-retailing-conference-mcgill"},"modified":"2018-05-16T16:51:25","modified_gmt":"2018-05-16T20:51:25","slug":"index-mcgill-fashion-retailing-conference","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/index-mcgill-fashion-retailing-conference\/","title":{"rendered":"Index Attends the Fashion Retailing Conference at McGill University"},"content":{"rendered":"

\"conference-room-desautels\"<\/a><\/h1>\n

On <\/span>April 27 and 28<\/span>, the Fashion Retailing Conference was held at McGill University\u2019s Desautels Faculty of Management<\/a>, an event timed to coincide with the opening of the Bensadoun School of Retail Management.<\/span><\/p>\n

Index maintains a very good relationship with McGill University and is always on the lookout for opportunities to enrich our insights into the retail industry as well as to learn something new. This conference, then, was the perfect occasion for us to discover the latest research, industry practices, and approaches, as well as current trends and challenges facing the retail industry.<\/strong><\/span><\/p>\n

During the two-day conference, there were many key speakers from the industry and professors from major universities, who presented academic approaches to retailing. The opening of the conference, which Index decided to take part in, was organized around six key topics, and succeeded speeches by the Dean of the Desautels Faculty of Management and the Director of the Bensadoun School. <\/span><\/p>\n

Here is a summary of the first 6 talks and the insights that we drew from them.<\/span><\/p>\n

Women use luxury brands to attract the opposite sex<\/b><\/h2>\n

Yajin Wang<\/span><\/a>, the professor at the University of Maryland, presented the results of her study on luxury brands, ostentatious consumption, and social influence on consumer behavior. The conclusion from a study of dating apps: when no criteria are previously defined,<\/span> 60% of women indicate their interest in luxury brands during the first date, but only 20% do so when they already know that the men they\u2019re meeting have high standards<\/b>. Are luxury brands, therefore, an essential element in relationships?<\/span><\/p>\n

\u00a0AI, the future of custom fashion<\/b><\/h2>\n

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Next up, Professor <\/span>Ranjitha Kumar<\/span><\/a> from the University of Illinois outlined her research on the impact of artificial intelligence on customized fashion and the potential for varying degrees of personalization. According to her, the 3 challenges that researchers and technology developers in this industry must aim to address are:<\/span><\/p>\n

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