{"id":14483,"date":"2018-05-29T17:25:51","date_gmt":"2018-05-29T21:25:51","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14483"},"modified":"2018-08-14T20:20:24","modified_gmt":"2018-08-15T00:20:24","slug":"digital-marketing-hot-topics-edition-37","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-37\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #37"},"content":{"rendered":"

\"\"<\/a><\/p>\n

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!<\/i><\/p>\n

11 Alternatives to Google Maps<\/b><\/h2>\n

On June 11, Google Maps for Business rates will be multiplied by 500. This announcement arrives as the General Regulation on Data Protection (GDPR) comes into force in Europe and affects companies all over the world. But don\u2019t panic, Le Journal du Net offers <\/span>11 alternatives to Google Maps<\/b>, evaluated according to criteria such as price but also according to customization features.<\/span><\/p>\n

https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1209643-11-alternatives-a-google-maps-leur-cout-leurs-avantages\/<\/span><\/a><\/p>\n

How to Choose the Right Domain Name<\/b><\/h2>\n

A crucial step for any business is <\/span>choosing a domain name<\/b>. Search Engine Journal reviews the entire process you need to go through before making a decision. In other words, think of a <\/span><\/p>\n

unique, short and relevant name<\/b> that matches your brand name and don\u2019t forget to take <\/span>search engines<\/b> into account (suggested aid: <\/span>Ad Preview and Diagnosis Tool<\/span><\/a>).<\/span><\/p>\n

https:\/\/www.searchenginejournal.com\/how-to-choose-domain-name\/252285\/<\/span><\/a><\/p>\n

What You May Have Missed on Google My Business<\/b><\/h2>\n

With all the features that <\/span>GMB <\/b>develops on a regular basis, it’s easy to miss out on a nugget or two. That’s why we present to you the <\/span>Q&A<\/b> feature. This element of GMB makes it possible for internet users to ask questions \u2013 of all kinds \u2013 in a Google Business Profile. Knowing about and using this feature will benefit your <\/span>SEO <\/b>and, especially, your reputation. What could be worse than seeing 53 pending questions, none of which were answered by the company itself?<\/span><\/p>\n

https:\/\/searchengineland.com\/google-my-business-qa-what-you-may-be-missing-299177<\/span><\/a><\/p>\n

An AI Algorithm Scans Social Networks and Tells You When an Event Will Become Violent<\/b><\/h2>\n

It seems paradoxical, given a large number of violent posts circulating on social networks, that it is possible to use them to predict and possibly curb violence. But that\u2019s exactly what this algorithm, developed by the University of South Carolina (USC), proposes to do. <\/span>Analysis of tweets <\/b>compared with the volume of arrests is one of the ways to do it. <\/span><\/p>\n

https:\/\/www.digitaltrends.com\/social-media\/social-media-violent-protest\/?utm_source=feedly&utm_medium=webfeeds<\/span><\/a><\/p>\n

Impact of GDPR on Your Business<\/b><\/h2>\n

A fundamental change implemented on May 25, the General Data Protection Regulation (GDPR), has become an integral part of corporate culture. Although the law applies to European citizens, it <\/span>affects all international companies that sell products and services to Europeans<\/b> in Europe. Search Engine People takes you through the key steps of this implementation and their impact on businesses. <\/span><\/p>\n

https:\/\/www.searchenginepeople.com\/blog\/need-know-gdpr-may-affect-business.html<\/span><\/a><\/p>\n

The Limits of Artificial Intelligence in Speech Recognition<\/b><\/h2>\n

Today, speech recognition based on machine learning technology is at the start of <\/span>20% of searches<\/b>. Indeed, Alexa, Google Home, and Apple Homepod are all selling like hotcakes. Here, however, The Next Web emphasizes the limits of this technology: <\/span>the tone of voice is linked to emotion<\/b> and the same word said in different tones may express different things. So, if even humans have trouble analyzing this, how could a machine do it better?<\/span><\/p>\n

https:\/\/thenextweb.com\/syndication\/2018\/05\/28\/how-ai-could-be-using-our-voices-against-us\/<\/span><\/a><\/p>\n

\n

We\u2019ll be back next week with a new edition of the digital news with Index.<\/b><\/h4>\n

In the meantime, \u201cStay Connected!\u201d<\/b><\/h4>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford […]<\/p>\n","protected":false},"author":49,"featured_media":14476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-14483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"\nDIGITAL MARKETING HOT TOPICS \u2013 EDITION #37 - Index Agency<\/title>\n<meta name=\"description\" content=\"What are the most important takeaways from the latest web news? 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