{"id":14512,"date":"2018-06-05T11:30:57","date_gmt":"2018-06-05T15:30:57","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-38"},"modified":"2018-06-05T13:20:12","modified_gmt":"2018-06-05T17:20:12","slug":"les-nouvelles-digitales-edition-38","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-38\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #38"},"content":{"rendered":"

\"managing<\/a><\/p>\n

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!<\/span><\/i>
\n<\/a><\/p>\n

Get Your Blog Ready for AI-Powered Voice Search<\/b><\/h2>\n

Artificial intelligence has created new ways to search online, such as <\/span>voice search<\/b>. In terms of serving users the <\/span>right search result at the right time<\/b> \u2013 and as personalized as possible! \u2013 brands need to jump on this opportunity as soon as they can. Here, Hubspot presents <\/span>3 ways to prepare your blog for the future of search<\/b>.<\/span><\/p>\n

https:\/\/blog.hubspot.com\/marketing\/ai-powered-voice-search-blog<\/span><\/a>
\n<\/a><\/p>\n

Teens Drop Facebook for YouTube<\/b><\/h2>\n

According to a Pew Research Center study, <\/span>\u201cvisual\u201d social platforms like Instagram, YouTube, and Pinterest are now attracting more interest than \u201ctextual\u201d ones like Twitter and Facebook<\/b> among teenagers<\/b>. Facebook is seeing the biggest decline in interest from this target group, which is likely related to a <\/span>decline in confidence thanks to the Cambridge Analytica issue<\/b>. More stats to discover by taking a look at the article!<\/span><\/p>\n

https:\/\/www.digitaltrends.com\/social-media\/teens-abandoning-facebook\/?utm_source=feedly&utm_medium=webfeeds<\/span><\/a>
\n<\/a><\/p>\n

The PICA Protocol for Better Data Storytelling<\/b><\/h2>\n

In this edition of Whiteboard Friday, Lea Pica, SEM expert and digital analyst shares her process to help you <\/span>communicate data in a way that\u2019s relevant and interesting to the public<\/b>. Purpose-Insights-Context-Aesthetics, for Lea that\u2019s the key to successful data viz that communicates a story \u2013 and that\u2019s why it\u2019s called <\/span>data<\/b> storytelling<\/b>. <\/span><\/p>\n

https:\/\/moz.com\/blog\/impactful-data-storytelling<\/span><\/a>
\n<\/a><\/p>\n

Facebook Traffic Drops while Google Search Traffic Increases on Mobile<\/b><\/h2>\n

Following a new report published by ChartBeat, the situation is clear: Facebook is no longer at the heart of the user journey for mobile searches. The report shows that <\/span>traffic coming from Facebook has dropped considerably<\/b>, which is surely tied to the algorithm change. Conversely, users seem more likely to use Google Search or to land directly on a website. For marketers, this would be the time to concentrate focus on publisher apps and on mobile site speed. <\/span><\/p>\n

https:\/\/www.searchenginejournal.com\/referral-traffic-google-search-surpasses-facebook-mobile-devices\/255427\/<\/span><\/a>
\n<\/a><\/p>\n

Jetblack, Walmart’s Shopping Assistant<\/b><\/h2>\n

Originally presented as Code Eight, <\/span>Walmart’s shopping assistant<\/b>, built on artificial intelligence technology, has finally been unveiled. Available by invitation only, for now, Jetblack enables users to buy products not only from Walmart and Jet.com but also from Saks and Pottery Barn \u2013 all <\/span>via text message<\/b>!<\/span><\/p>\n

https:\/\/www.usine-digitale.fr\/article\/walmart-devoile-jetblack-son-assistant-shopping-haut-de-gamme.N701139<\/span><\/a>
\n<\/a><\/p>\n

Google Launches an App Modeled on Waze for the New York City Subway<\/b><\/h2>\n

Is getting around on the NYC Subway like a living hell for you? Google\u2019s incubator, Area 120, will soon be offering an app called Pigeon to make your life easier. Users will be notified (via other users) of any possible complications along their route and <\/span>will be instantly offered an alternate route<\/b> based on that crowd-sourced data. <\/span><\/p>\n

https:\/\/www.theverge.com\/2018\/5\/31\/17414330\/google-area-120-pigeon-nyc-subway-app<\/span><\/a><\/p>\n

\n

We\u2019ll be back next week with a new edition of the digital news with Index.<\/b><\/p>\n

In the meantime, \u201cStay Connected!\u201d<\/b><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford […]<\/p>\n","protected":false},"author":49,"featured_media":14507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-14512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"\nDIGITAL MARKETING HOT TOPICS \u2013 EDITION #38 - Index Agency<\/title>\n<meta name=\"description\" content=\"Que faut-il retenir de l\u2019actualit\u00e9 web de la semaine pass\u00e9e? 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Index vous pr\u00e9sente les 6 actualit\u00e9s digitales qu\u2019il ne fallait pas manquer cette semaine!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-38\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-05T15:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-05T17:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/06\/blond-3382790_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eva Dieudonn\u00e9\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Dieudonn\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-38\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-38\/\",\"name\":\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #38 - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-38\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/les-nouvelles-digitales-edition-38\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/06\/blond-3382790_960_720.jpg\",\"datePublished\":\"2018-06-05T15:30:57+00:00\",\"dateModified\":\"2018-06-05T17:20:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154\"},\"description\":\"Que faut-il retenir de l\u2019actualit\u00e9 web de la semaine pass\u00e9e? 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