{"id":14624,"date":"2018-07-04T15:44:20","date_gmt":"2018-07-04T19:44:20","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14624"},"modified":"2018-08-29T16:30:39","modified_gmt":"2018-08-29T20:30:39","slug":"digital-marketing-hot-topics-edition-42","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-42\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #42"},"content":{"rendered":"\n<p><em>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook Plans to Make Ads More Transparent<\/strong><\/h2>\n\n\n\n<p>Sheryl Sandberg, COO of Facebook, announced a <strong>new Facebook feature<\/strong> last Thursday that is consistent with the company\u2019s efforts to be more <strong>transparent <\/strong>with users. When people visit <strong>a company\u2019s Facebook page<\/strong>, they will now be able to see all <strong>advertising campaigns<\/strong> associated with it, plus all changes made to the account since its creation.<br\/>\n<a href=\"http:\/\/fortune.com\/2018\/06\/28\/facebook-online-ads-transparent\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/fortune.com\/2018\/06\/28\/facebook-online-ads-transparent\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apple Maps vs Google Maps <\/strong><\/h2>\n\n\n\n<p>Journalist Michael Grothaus walks us through his experience with <strong>Apple Maps<\/strong>, following his ever increasing desire to switch to Apple services for reasons of <strong>security and data protection<\/strong>. In this article, he compares <strong>Google Maps<\/strong> and Apple Maps. The result is disappointing. Apple is far behind and needs to catch up on these features:<strong> point-of-interest data, business information, and visual representations on maps.<\/strong><br\/>\n<a href=\"https:\/\/www.fastcompany.com\/40586535\/apple-maps-is-whats-keeping-me-from-ditching-googles-services-for-good\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.fastcompany.com\/40586535\/apple-maps-is-whats-keeping-me-from-ditching-googles-services-for-good<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slack\u2019s Outage Reveals the Importance of Team Chat<\/strong><\/h2>\n\n\n\n<p>Last Wednesday, users of <strong>Slack<\/strong>, a collaborative communication platform, experienced a crash that lasted several hours. With <strong>8 million daily active users<\/strong>, the outage had a significant impact. But it was also an opportunity for employees to return to a more traditional mode of communication. Biggest takeaway of the day: <strong>the tool has become completely indispensable to collaboration and corporate communication<\/strong>, much like calendars and emails.<br\/>\n<a href=\"https:\/\/www.computerworld.com\/article\/3285714\/collaboration\/slack-outage-causes-disruption-but-highlights-importance-of-team-chat.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.computerworld.com\/article\/3285714\/collaboration\/slack-outage-causes-disruption-but-highlights-importance-of-team-chat.html<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cSubjective Attributes\u201d Now Available in Your Google My Business Report<\/strong><\/h2>\n\n\n\n<p>Since last year, <strong>Google My Business<\/strong> has been providing a dashboard with insights collected from your page. Today, a new feature called <strong>\u201csubjective attributes\u201d<\/strong> is revealed. These attributes allow businesses access to additional information that shows what customers think, something that will be particularly useful for restaurants and cafes for example.<br\/>\n<a href=\"https:\/\/searchengineland.com\/google-insights-report-in-google-my-business-gets-subjective-attributes-301097\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/searchengineland.com\/google-insights-report-in-google-my-business-gets-subjective-attributes-301097<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon&#8217;s Plan to Dominate Advertising by 2019<\/strong><\/h2>\n\n\n\n<p>After disrupting a wide range of industries with <strong>brilliant automation and pricing strategies<\/strong>, Amazon now plans to tackle advertising. In a market where giants like Google and Facebook have taken a firm hold, it seems hard to imagine where Amazon will fit in. eMarketer, however, predicts that <strong>$3.7 billion in advertising revenue<\/strong> will go to Amazon this year, making it rise from 5th to <strong>3rd place among the major players in digital advertising<\/strong>.<br\/>\n<a href=\"https:\/\/thenextweb.com\/contributors\/2018\/07\/01\/inside-amazons-plan-to-dominate-advertising-business-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/thenextweb.com\/contributors\/2018\/07\/01\/inside-amazons-plan-to-dominate-advertising-business-in-2019\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook Introduces a Button to Hide Posts by Keyword<\/strong><\/h2>\n\n\n\n<p>Last week, Facebook began testing a <strong>new option allowing users to hide posts containing keywords related to topics they don\u2019t want to see<\/strong>. To activate the option, users just to go to the settings at the top right of the post and activate the button. For now, though, there\u2019s a slight sour note. Once the option is activated for <strong>30 days<\/strong>, users can\u2019t choose to see posts containing the defined keywords again before that 30-day period ends.<br\/>\n<a href=\"https:\/\/thenextweb.com\/facebook\/2018\/06\/27\/facebook-is-testing-a-keyword-snooze-button\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/thenextweb.com\/facebook\/2018\/06\/27\/facebook-is-testing-a-keyword-snooze-button\/<\/a><br\/>\n<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>We\u2019ll be back next week with a new edition of the digital news with Index.<\/strong><br\/><strong>In the meantime, \u201cStay Connected!\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":15879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-14624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL MARKETING HOT TOPICS \u2013 EDITION #42 - Index Agency<\/title>\n<meta name=\"description\" content=\"What are the most important takeaways from the latest web news? 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