{"id":15829,"date":"2018-06-19T15:37:43","date_gmt":"2018-06-19T19:37:43","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14579"},"modified":"2018-08-29T16:30:40","modified_gmt":"2018-08-29T20:30:40","slug":"digital-marketing-hot-topics-edition-40","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-40\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #40"},"content":{"rendered":"\n<p><em>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital Trends for 2018<\/strong><\/h2>\n\n\n\n<p>The most highly anticipated report from Silicon Valley is finally available. Mary Meeker, a partner in the venture capital fund Kleiner Perkins, reveals the <strong>major digital trends in 2018<\/strong>. The privacy paradox, the growth of mobile payments, the decline in the selling price of smartphones, the potential of AI for digital leaders, etc.<br\/>\n<a href=\"https:\/\/www.slideshare.net\/kleinerperkins\/internet-trends-report-2018-99574140\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.slideshare.net\/kleinerperkins\/internet-trends-report-2018-99574140<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Latest Update of Facebook Messenger Makes the App Crash<\/strong><\/h2>\n\n\n\n<p>Last Friday, you, like us, probably lost patience with your <strong>Facebook Messenger<\/strong> application. Don\u2019t worry, your phone is fine. Facebook is currently fixing the update with a new update! Note to those who have not yet installed the update, <strong>don\u2019t download version 170.0, go for version 170.1<\/strong><br\/>\n<a href=\"https:\/\/www.theverge.com\/2018\/6\/15\/17468136\/facebook-messenger-ios-update-crash-bug\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.theverge.com\/2018\/6\/15\/17468136\/facebook-messenger-ios-update-crash-bug<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gmail for iOS Unveils Smart Notifications<\/strong><\/h2>\n\n\n\n<p>The Gmail app for iOS <strong>now uses machine learning to send you notifications only when you receive important emails<\/strong>. The new feature will be available to all users this week and can be activated via the Settings menu <strong>by selecting the \u201cHigh priority only\u201d option<\/strong> in Notifications.<br\/>\n<a href=\"https:\/\/www.theverge.com\/2018\/6\/15\/17467700\/google-gmail-push-notifications-machine-learning-ai\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.theverge.com\/2018\/6\/15\/17467700\/google-gmail-push-notifications-machine-learning-ai<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Microsoft Aims to Compete with Checkout-Free Amazon Go Stores<\/strong><\/h2>\n\n\n\n<p>Subsequent to the launch of Amazon Go last January, Microsoft will soon enter the <strong>checkout-free retail market<\/strong>. After already expanding into cloud computing, artificial intelligence, and visual machine learning, the computer giant is now attacking a new market. <strong>Walmart <\/strong>appears to be in on the ground floor in the development of this technology.<br\/>\n<a href=\"https:\/\/www.journaldugeek.com\/2018\/06\/17\/microsoft-veut-concurrencer-magasins-caisses-amazon-go\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.journaldugeek.com\/2018\/06\/17\/microsoft-veut-concurrencer-magasins-caisses-amazon-go\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google AdWords Introduces New Tools to Help You Sell More Products<\/strong><\/h2>\n\n\n\n<p><strong>80% of customers would be ready to buy products right away if they knew they were available in-store<\/strong> at that moment. With this insight in hand, Google has been quick to launch several tools and features designed to satisfy customers at the moment! <strong>Affiliate location extension on Search, Display and now YouTube, in-store product ads, and a price benchmark tool<\/strong>.<br\/>\n<a href=\"https:\/\/www.ppchero.com\/google-adds-new-tools-to-highlight-physical-store-locations\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.ppchero.com\/google-adds-new-tools-to-highlight-physical-store-locations\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Clarifies Confusion Around Mobile-First Indexing<\/strong><\/h2>\n\n\n\n<p>Search Engine Journal summarizes Google&#8217;s response to the generalized confusion over <strong>mobile-first indexing<\/strong>. Clarifications on <strong>URLs in search, number of crawls, speed update, user experience on mobile interfaces,<\/strong> as well as on other ranking and indexing criteria.<br\/>\n<a href=\"https:\/\/www.searchenginejournal.com\/google-clears-confusion-around-mobile-first-indexing\/257285\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.searchenginejournal.com\/google-clears-confusion-around-mobile-first-indexing\/257285\/<\/a><br\/>\n<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>We\u2019ll be back next week with a new edition of the digital news with Index.<\/strong><br\/><strong>In the meantime, \u201cStay Connected!\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":15861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-15829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL MARKETING HOT TOPICS \u2013 EDITION #40 - Index Agency<\/title>\n<meta name=\"description\" content=\"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-40\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #40 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-40\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-19T19:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-29T20:30:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/5b6f1ab8341db_photography-801891_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eva Dieudonn\u00e9\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Dieudonn\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-40\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-40\/\",\"name\":\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #40 - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-40\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-40\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/5b6f1ab8341db_photography-801891_960_720.jpg\",\"datePublished\":\"2018-06-19T19:37:43+00:00\",\"dateModified\":\"2018-08-29T20:30:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/bf7e1626dcccd01178f8e19e87eda154\"},\"description\":\"What are the most important takeaways from the latest web news? 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