{"id":15832,"date":"2018-06-26T14:56:42","date_gmt":"2018-06-26T18:56:42","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14600"},"modified":"2018-08-29T16:30:40","modified_gmt":"2018-08-29T20:30:40","slug":"digital-marketing-hot-topics-edition-41","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-41\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #41"},"content":{"rendered":"\n<p><em>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Emotional AI Will Revolutionize Targeting for Marketing<\/strong><\/h2>\n\n\n\n<p>As we mentioned in <a href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-39\" target=\"_blank\" rel=\"noreferrer noopener\">edition #39<\/a>, <strong>emotional AI<\/strong> is beginning to interest \u2013 and worry! \u2013 the public more and more. <strong>Replika<\/strong>, the \u201cAI friend that is always there for you,\u201d clearly started the trend. Now, what impact will these advances have on <strong>targeting for marketing<\/strong>? Imagine being able to offer to target not based on criteria such as sex and age but on a <strong>psychological and emotional profile<\/strong>. Creepy&#8230;<br\/>\n<a href=\"http:\/\/www.ladn.eu\/tech-a-suivre\/lia-emotionnelle-va-revolutionner-le-ciblage-marketing-pour-le-meilleur-ou-pour-le-pire\/?utm_source=newsletter_ladn&amp;utm_medium=email&amp;utm_campaign=news_juin_2018&amp;utm_content=20180622\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>http:\/\/www.ladn.eu\/tech-a-suivre\/lia-emotionnelle-va-revolutionner-le-ciblage-marketing-pour-le-meilleur-ou-pour-le-pire\/?utm_source=newsletter_ladn&amp;utm_medium=email&amp;utm_campaign=news_juin_2018&amp;utm_content=20180622<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IGTV, the Instagram Video Platform<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-39\" target=\"_blank\" rel=\"noreferrer noopener\">When the news leaked two weeks ago<\/a>, the speculation was that Instagram would present the new video feature via its app. We also underestimated the application\u2019s <strong>number of users at 1 billion<\/strong>. With <strong>IGTV<\/strong>, Instagram offers a simple-to-use mobile-first application with <strong>vertical format <\/strong>video as the only type of content. Ideal for YouTubers, celebrities, and other influencers.<br\/>\n<a href=\"https:\/\/www.journaldugeek.com\/2018\/06\/21\/igtv-instagram-lance-propre-plateforme-de-videos-verticales-argh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/www.journaldugeek.com\/2018\/06\/21\/igtv-instagram-lance-propre-plateforme-de-videos-verticales-argh\/<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube Offers New Tools to Monetize Channels<\/strong><\/h2>\n\n\n\n<p>Creators complain of \u201cunfair demonetization of their videos,\u201d Instagram launches <strong>IGTV<\/strong>. And YouTube responds by making new tools available <strong>for creators and channel managers<\/strong>. Subscriptions at $5\/month, merchandising below videos, and video <strong>Premieres<\/strong>, Digital Trends walks you through all the new features.<br\/>\n<a href=\"https:\/\/www.digitaltrends.com\/mobile\/youttube-boosts-creators-with-channel-subs-merch-store-and-premieres\/?utm_source=feedly&amp;utm_medium=webfeeds\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/www.digitaltrends.com\/mobile\/youttube-boosts-creators-with-channel-subs-merch-store-and-premieres\/?utm_source=feedly&amp;utm_medium=webfeeds<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Workplace by Facebook<\/strong><\/h2>\n\n\n\n<p>Haven\u2019t heard of <strong>Workplace by Facebook<\/strong> yet? It&#8217;s basically Facebook\u2019s equivalent of Slack or \u00a0Hipchat \u2013 a <strong>tool for internal communication and collaboration<\/strong>. Available in free or paid versions, the tool has many features: chat, groups, feed, organizational chart, auto translation &#8230; The integration of <strong>Amplify by Hootsuite<\/strong> also encourages content sharing by employees.<br\/>\n<a href=\"https:\/\/adespresso.com\/blog\/workplace-by-facebook-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/adespresso.com\/blog\/workplace-by-facebook-guide\/<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Machine Learning &amp; SEO: What\u2019s the Impact?<\/strong><\/h2>\n\n\n\n<p>Search Engine Journal demystifies the <strong>impact of machine learning on SEO<\/strong> and the use of this technology by search engines. As an example, this article studies the case of <strong>RankBrain<\/strong>, the Google algorithm launched in 2015 that processes search results in such a way as to present only the most relevant to a user. You may not know it but email spam filters also use machine learning to sort your incoming mail. Knowing all this helps you to understand Google and its algorithm and to provide content that is judged to be <strong>relevant content<\/strong>, which means you come out on top in the rankings.<br\/>\n<a href=\"https:\/\/www.searchenginejournal.com\/how-machine-learning-in-search-works\/257837\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/www.searchenginejournal.com\/how-machine-learning-in-search-works\/257837\/<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Tests Displaying the City in Search Results<\/strong><\/h2>\n\n\n\n<p>The SEM Post examines a new feature<strong> in Search<\/strong> \u2013 currently in limited testing by Google \u2013 that displays an icon (similar to the one used in Maps) that shows the city in <strong>organic results<\/strong>. For now, no-one knows what this feature is based on. It does seem, however, that identification of the city name occurs when it appears repeatedly as a keyword on the page or in the article.<br\/>\n<a href=\"http:\/\/www.thesempost.com\/google-adds-location-icon-search-results\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>http:\/\/www.thesempost.com\/google-adds-location-icon-search-results\/<\/strong><\/a><br\/>\n<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>We\u2019ll be back next week with a new edition of the digital news with Index.<\/strong><br\/><strong>In the meantime, \u201cStay Connected!\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, in the digital marketing world. What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":15873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-15832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL MARKETING HOT TOPICS \u2013 EDITION #41 - Index Agency<\/title>\n<meta name=\"description\" content=\"What are the most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-41\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #41 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"What are the most important takeaways from the latest web news? 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