{"id":15858,"date":"2018-08-07T11:58:51","date_gmt":"2018-08-07T15:58:51","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=14754"},"modified":"2018-08-12T07:35:20","modified_gmt":"2018-08-12T11:35:20","slug":"digital-marketing-hot-topics-edition-47","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-47\/","title":{"rendered":"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #47"},"content":{"rendered":"\n<p><em>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook Launches Playable Ads<\/strong><\/h2>\n\n\n\n<p>Facebook has announced the launch of playable ads on its platform. The ads won\u2019t open outside user news feeds and they\u2019ll offer users the chance to test a game within Facebook without having to download the game app. Facebook has also announced two optimization tools for Facebook Ads campaigns, discussed below.<br\/><a href=\"https:\/\/www.blogdumoderateur.com\/facebook-playable-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.blogdumoderateur.com\/facebook-playable-ads\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Timer on Facebook and Instagram<\/strong><\/h2>\n\n\n\n<p>On August 1st, Facebook and Instagram launched a timer that will show users how much time they spend on the apps each day. Users can even set a daily time limit, after which they\u2019ll get a get notification saying they\u2019ve passed their limit. For now, the timer is only available in the United States but it will likely be expanded globally soon.<br\/><a href=\"https:\/\/techcrunch.com\/2018\/08\/01\/facebook-and-instagram-your-activity-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/techcrunch.com\/2018\/08\/01\/facebook-and-instagram-your-activity-time\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook Is Still Working on its Facebook Dating App<\/strong><\/h2>\n\n\n\n<p>In May, Facebook announced the development of a dating feature for singles. We now know a little more about what\u2019s called \u201cFacebook Dating.\u201d The feature will be integrated directly into the Facebook platform and won\u2019t be a seperate application. Facebook is currently testing it internally.<br\/><a href=\"https:\/\/www.blogdumoderateur.com\/facebook-teste-fonctionnalite-rencontres\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.blogdumoderateur.com\/facebook-teste-fonctionnalite-rencontres\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meta Descriptions Not Required?<\/strong><\/h2>\n\n\n\n<p>Writing meta descriptions isn\u2019t particularly easy and eats up a huge amount of time. In a perfect world, following SEO best practices means that every single page of your website should have an optimized \u2013 and well written \u2013 meta description. However, lack of time often makes this seem like an impossible goal. Instead, find out which meta descriptions are an absolute must to optimize first!<br\/><a href=\"https:\/\/www.searchenginejournal.com\/when-to-write-meta-descriptions\/264057\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.searchenginejournal.com\/when-to-write-meta-descriptions\/264057\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ads \u201cOptimize\u201d: A How-To<\/strong><\/h2>\n\n\n\n<p>Creating one or more landing pages requires time as well as money. Google now offers an \u201cOptimize\u201d feature that helps you optimize your landing pages. Integrated directly into Google Ads, you can use this tool to increase the performance of your campaigns!<br\/><a href=\"https:\/\/adespresso.com\/blog\/how-to-use-google-optimize-feature\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/adespresso.com\/blog\/how-to-use-google-optimize-feature\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Confirms Algorithm Update<\/strong><\/h2>\n\n\n\n<p>Google has confirmed changes to its algorithm for search results. This change may cause your ranking in SERPs to change. Google did not, however, release any information specifying what those changes were other than to say that they affect the entire algorithm.<br\/><a href=\"https:\/\/www.searchenginejournal.com\/google-update-confirmed\/264105\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.searchenginejournal.com\/google-update-confirmed\/264105\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>We\u2019ll be back next week with a new edition of the digital news with Index.<\/strong><br\/><strong>In the meantime, \u201cStay Connected!\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":15902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-15858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL MARKETING HOT TOPICS \u2013 EDITION #47 - Index Agency<\/title>\n<meta name=\"description\" content=\"This week, Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss. These articles are chosen by our experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-47\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #47 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"This week, Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss. These articles are chosen by our experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-47\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-07T15:58:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-12T11:35:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/touch-screen-1023967_1280-1024x768-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Pinet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Pinet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-47\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-47\/\",\"name\":\"DIGITAL MARKETING HOT TOPICS \u2013 EDITION #47 - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-47\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-47\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/touch-screen-1023967_1280-1024x768-1.jpg\",\"datePublished\":\"2018-08-07T15:58:51+00:00\",\"dateModified\":\"2018-08-12T11:35:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/89d6e90ce10c0543c67a94a0b74c26a4\"},\"description\":\"This week, Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss. 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