{"id":16167,"date":"2018-08-21T16:31:20","date_gmt":"2018-08-21T20:31:20","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/?p=16167"},"modified":"2018-08-29T16:28:21","modified_gmt":"2018-08-29T20:28:21","slug":"digital-marketing-hot-topics-edition-49","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-49\/","title":{"rendered":"Digital marketing hot topics \u2013 Edition #49"},"content":{"rendered":"\n<p><em>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford to miss this week.<\/em><br\/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Refuses to Decrypt Messages on Messenger<\/h2>\n\n\n\n<p>Reuters claims to have received information from three different sources confirming that the US government wants to have access to Messenger conversations of suspects in criminal investigations. Facebook has refused and the case will now have to be settled in federal court in California.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitaltrends.com\/mobile\/facebook-doj-messenger-fight\/\">https:\/\/www.digitaltrends.com\/mobile\/facebook-doj-messenger-fight\/<\/a><br\/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Comments on Mass Hacking on its Network<\/h2>\n\n\n\n<p>Many Instagram users were blocked from their accounts last week. Instagram has commented on this by recommending that users pay attention to phishing attacks and change their password for a new one unique to Instagram (not used on any other site). Lastly, Instagram also announced that a 2-factor authentication will be implemented shortly.<br\/><\/p>\n\n\n\n<p><a href=\"http:\/\/www.larevuedudigital.com\/instagram-reagit-face-au-piratage-de-comptes-utilisateurs\/\">http:\/\/www.larevuedudigital.com\/instagram-reagit-face-au-piratage-de-comptes-utilisateurs\/<\/a><br\/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Usefulness of Local Pages<\/h2>\n\n\n\n<p>When your company is national or international, it is important to create what are called local pages for targeting specific geographical areas. Local pages are pages dedicated to a particular geographical area within a national website. In this guide, you will learn the different steps to follow to help you decide if using local pages is useful for your needs.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/moz.com\/blog\/do-you-need-local-pages\">https:\/\/moz.com\/blog\/do-you-need-local-pages<\/a><br\/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Cooling of Google\u2019s Data Centres Is Managed by Artificial Intelligence<\/h2>\n\n\n\n<p>It was on Twitter that DeepMind, the artificial intelligence solution from Google, announced that it is now in control of the cooling system for Google data centres. This is a significant first and DeepMind will directly contribute to a reduction in energy consumption, all while respecting safety requirements.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/samshead\/2018\/08\/18\/google-trusts-deepmind-ai-to-manage-data-centre-cooling\/#482c802268bd\">https:\/\/www.forbes.com\/sites\/samshead\/2018\/08\/18\/google-trusts-deepmind-ai-to-manage-data-centre-cooling\/#482c802268bd<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Is Not Planning a Return to China<\/h2>\n\n\n\n<p>While rumors of Google\u2019s return to China were becoming more prevalent, Sundar Pichai, the CEO of Google, said Google was \u201cnot about to launch a research product\u201d in China. This statement puts an end to the debate over censorship and Google\u2019s role in it. In order to be present in China, Google would have to agree to creating a censorship-friendly search engine.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.presse-citron.net\/sundar-pichai-reagit-aux-rumeurs-sur-un-retour-du-moteur-de-recherche-de-google-en-chine\/\">https:\/\/www.presse-citron.net\/sundar-pichai-reagit-aux-rumeurs-sur-un-retour-du-moteur-de-recherche-de-google-en-chine\/<\/a><br\/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Launches a New Form of Rich Content<\/h2>\n\n\n\n<p>Google has launched a new, expandable form of featured snippets designed to improve the results you are shown for the topic of your search. Once the new format is configured, when you search for a query that triggers it, you\u2019ll get a few additional expandable snippets below your main featured snippet. They will include more information around your search topic such as price, product benefits, weight, and so on.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-launches-new-expandable-featured-snippets-with-more-information-304016\">https:\/\/searchengineland.com\/google-launches-new-expandable-featured-snippets-with-more-information-304016<\/a><br\/><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>We\u2019ll be back next week with a new edition of the digital news with Index.<\/strong><br\/><strong>In the meantime, \u201cStay Connected!\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can\u2019t afford [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":16151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-16167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing hot topics \u2013 Edition #49 - Index Agency<\/title>\n<meta name=\"description\" content=\"As every weeks, our experts have chosen 6 articles about the digital marketing hot topics. 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Discover them now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-49\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-21T20:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-29T20:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/eye-319668_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Pinet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Pinet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-49\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-49\/\",\"name\":\"Digital marketing hot topics \u2013 Edition #49 - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-49\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/digital-marketing-hot-topics-edition-49\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/eye-319668_1280.jpg\",\"datePublished\":\"2018-08-21T20:31:20+00:00\",\"dateModified\":\"2018-08-29T20:28:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/89d6e90ce10c0543c67a94a0b74c26a4\"},\"description\":\"As every weeks, our experts have chosen 6 articles about the digital marketing hot topics. 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