{"id":16497,"date":"2018-10-18T12:44:22","date_gmt":"2018-10-18T16:44:22","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/?p=16497"},"modified":"2018-10-18T13:07:50","modified_gmt":"2018-10-18T17:07:50","slug":"how-ai-is-changing-seo","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/how-ai-is-changing-seo\/","title":{"rendered":"How AI is changing the world of SEO"},"content":{"rendered":"\n<p><strong>Artificial intelligence<\/strong> is here to stay and will permanently change the way we do SEO. In 2015, \u00a0with the announcement of <a href=\"https:\/\/en.wikipedia.org\/wiki\/RankBrain\">RankBrain<\/a>, artificial intelligence (AI) was first incorporated into Google\u2019s algorithm. In today\u2019s digital marketing world, AI, machine learning, and deep learning are all being used to generate powerful insights, automate tedious tasks and personalize the experience for online users. In addition, companies are increasingly looking to implement AI solutions across a variety of industries, which <strong>will fundamentally change how we understand and execute digital marketing strategies.<\/strong><\/p>\n\n\n\n<p>We live in a world that accumulates ever-increasing amounts of data<g class=\"gr_ gr_23 gr-alert sel gr_gramm gr_replaced gr_inline_cards gr_disable_anim_appear Punctuation only-del replaceWithoutSep\" id=\"23\" data-gr-id=\"23\"><\/g> and <strong>requires ever-increasing computational power to able to sort through the sea of data<\/strong> and extract the most valuable information. While this is a lofty goal, AI provides an opportunity to <strong>connect at a deeper level with consumers<\/strong> than ever before, and marketers should be paying attention. <a href=\"https:\/\/www.indexwebmarketing.com\/en\/products\/c-brain\/\">AI is the toolbox at our disposal<\/a> to mine the value from this endless resource that is data. It can be effectively harnessed to reveal patterns and draw<strong> evidence-based, data-backed conclusions<\/strong> about the information at our disposal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The world of marketing and SEO <\/h2>\n\n\n\n<p>Most pertinently to the world of marketing and SEO, <strong>AI is becoming increasingly embedded in the way we search online<\/strong> and as a result, is making search results increasingly human in <g class=\"gr_ gr_13 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling multiReplace\" id=\"13\" data-gr-id=\"13\">behaviour<\/g>. Google\u2019s <g class=\"gr_ gr_7 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"7\" data-gr-id=\"7\">RankBrain<\/g> incorporated machine learning to better understand the content it crawls, to better estimate the intention of users when they make search queries and to improve results. At the core of this <strong>humanization of SEO<\/strong>, Google\u2019s search mechanism is listening to users and trying to learn how it should behave. This means that unlike the previously static rules that previously defined SEO procedures, <strong>experts must now constantly evolve and adapt<\/strong> in order to <g class=\"gr_ gr_8 gr-alert sel gr_spell gr_replaced gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"8\" data-gr-id=\"8\">accommodate<\/g> a search engine that is learning to classify and categorize information in the most \u2018human\u2019 way possible. This transforms the field away from a predefined set of rules to act <g class=\"gr_ gr_11 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"11\" data-gr-id=\"11\">on,<\/g> and requires <strong>a new strategy that is deeply in touch with how consumers think and feel<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The numbers in context<\/h2>\n\n\n\n<p>To put the numbers into context, <a href=\"https:\/\/trends.google.com\/trends\/?geo=CA\">Google sees billions of search queries every day<\/a>, constantly pushing it to improve. On top of this, users increasingly expect the most accurate \u2013or even definitive \u2013 answers from Google. While taking all this into account, <a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/seo\/\">SEO experts<\/a> have to monitor website performance and analytics, understanding user behaviour, generating content ideas and personalized user experiences that drive traffic and add value. In order to successfully do this, SEO experts increasingly <strong>need to make sense of the huge amount of information<\/strong> in front of them and simply lack the manpower to generate actual insights, thus continue to rely on intuition-based observations to make decisions. <strong>Artificial intelligence<\/strong>, simply put, is the workforce that provides the relevant insights at a huge scale, which are inevitably <strong>more powerful than simple human observation<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is here to stay and will permanently change the way we do SEO. In 2015, \u00a0with the announcement of RankBrain, artificial intelligence (AI) was first incorporated into Google\u2019s algorithm. In today\u2019s digital marketing world, AI, machine learning, and deep learning are all being used to generate powerful insights, automate tedious tasks and personalize [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":16492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1409],"tags":[],"class_list":["post-16497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI is changing the world of SEO - Index Agency<\/title>\n<meta name=\"description\" content=\"In a world of ever increasing amounts of data, AI is here to stay. Read on to find out how it will permanently change the way we do SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/how-ai-is-changing-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI is changing the world of SEO - Index Agency\" \/>\n<meta property=\"og:description\" content=\"In a world of ever increasing amounts of data, AI is here to stay. Read on to find out how it will permanently change the way we do SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/how-ai-is-changing-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T16:44:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-18T17:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/10\/abstract-architecture-art-1008743.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5820\" \/>\n\t<meta property=\"og:image:height\" content=\"3880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francois LaPalme\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francois LaPalme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/how-ai-is-changing-seo\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/how-ai-is-changing-seo\/\",\"name\":\"How AI is changing the world of SEO - Index Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/how-ai-is-changing-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/how-ai-is-changing-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/10\/abstract-architecture-art-1008743.jpg\",\"datePublished\":\"2018-10-18T16:44:22+00:00\",\"dateModified\":\"2018-10-18T17:07:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.indexwebmarketing.com\/#\/schema\/person\/d2d4d105a4d19ea397939150fbc3415c\"},\"description\":\"In a world of ever increasing amounts of data, AI is here to stay. 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