{"id":17117,"date":"2020-10-16T14:15:08","date_gmt":"2020-10-16T18:15:08","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/?p=17117"},"modified":"2020-10-20T14:17:08","modified_gmt":"2020-10-20T18:17:08","slug":"add-geofencing-advertising-with-a-waze-strategy-to-your-omnichannel-marketing","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/add-geofencing-advertising-with-a-waze-strategy-to-your-omnichannel-marketing\/","title":{"rendered":"Add Geofencing Advertising with a Waze Strategy to your Omnichannel Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this article, we will explain why your company should consider investing in a<\/span> <a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/waze-advertising\"><b>Waze Strategy<\/b><\/a><span style=\"font-weight: 400;\"> and benefit from its geofencing advertising capabilities for your omnichannel ideas.<\/span><\/p>\n<p><a href=\"https:\/\/www.waze.com\/\"><span style=\"font-weight: 400;\">Waze<\/span><\/a><span style=\"font-weight: 400;\">, the Google-owned navigation app, is the world\u2019s largest crowdsourcing navigation app which has started to promote geo targeting advertising to its estimated 130 million monthly users.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Waze advertising?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Waze advertising is a digital service offered by our company, Index. There are different waze advertising packages available for all business owners ranging from 1 location to +50 locations with different spending requirements, ad options and targeting variations. The ads integrate seamlessly into the map and navigational features and are now accessible with a minimal investment sold at cost-per-impression (CPM).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Waze strategy in geofencing advertising<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On average, 27% increase in navigations (Waze Study, 2020).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track your ads in real-time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very budget-friendly solution.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increases brand loyalty.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads influence driver behaviour and contribute to a lift of in-store navigation.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Why advertise on Waze with Index?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17124 alignright\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2020\/10\/Add-a-Waze-strategy-to-your-omnichannel-marketing-with-Index-Agency-300x248.jpg\" alt=\"Waze advertising is an effective and inexpensive option to attract customers by reaching drivers. At Index, we have the expertise and experience in Waze ads.\" width=\"300\" height=\"248\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2020\/10\/Add-a-Waze-strategy-to-your-omnichannel-marketing-with-Index-Agency-300x248.jpg 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2020\/10\/Add-a-Waze-strategy-to-your-omnichannel-marketing-with-Index-Agency.jpg 680w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Waze ads have various ad options, pricing structures and real-time reporting, many ad buyers have said they see <\/span><a href=\"https:\/\/www.waze.com\/brands\"><span style=\"font-weight: 400;\">Waze Ads<\/span><\/a><span style=\"font-weight: 400;\"> as an effective and inexpensive option to reach their target audience and encourage foot traffic in a digital world by reaching drivers who are near their locations with a meaningful local ad experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Index, we have the expertise and experience in Waze strategy. We know how to implement geofencing advertising in your omnichannel ideas so that you see not only a high ROI but also higher foot traffic and an increase in return customers.<\/span><\/p>\n<p><a href=\"https:\/\/www.indexwebmarketing.com\/en\/contact-us\/\"><span style=\"font-weight: 400;\">Contact our digital marketing experts<\/span><\/a><span style=\"font-weight: 400;\"> today to see how we can get your business on the tips of everybody\u2019s fingers and click \u201cgo\u201d.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Other advertising alternatives<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several alternatives to Waze ads for <\/span><a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/online-advertising\"><span style=\"font-weight: 400;\">online advertising<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among these, Index agency offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.indexwebmarketing.com\/services-google-ads-adwords\/\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/facebook-ads-montreal\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/youtube-advertising-campaign\"><span style=\"font-weight: 400;\">YouTube Ads<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.indexwebmarketing.com\/en\/services\/web-marketing-training\/google-adwords-training\"><span style=\"font-weight: 400;\">AdWords training<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/https:\/\/www.youtube.com\/watch?v=wYDXJRjy3Tk&#038;feature=youtu.be\">http:\/\/https:\/\/www.youtube.com\/watch?v=wYDXJRjy3Tk&amp;feature=youtu.be<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we will explain why your company should consider investing in a Waze Strategy and benefit from its geofencing advertising capabilities for your omnichannel ideas. Waze, the Google-owned navigation app, is the world\u2019s largest crowdsourcing navigation app which has started to promote geo targeting advertising to its estimated 130 million monthly users.\u00a0 What [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":17118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-17117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Add Geofencing Advertising with a Waze Strategy to your Omnichannel Marketing - Index Agency<\/title>\n<meta name=\"description\" content=\"Waze advertising is an effective and inexpensive option to attract customers by reaching drivers who are near your location with a meaningful local ad experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/add-geofencing-advertising-with-a-waze-strategy-to-your-omnichannel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add Geofencing Advertising with a Waze Strategy to your Omnichannel Marketing - Index Agency\" \/>\n<meta property=\"og:description\" content=\"Waze advertising is an effective and inexpensive option to attract customers by reaching drivers who are near your location with a meaningful local ad experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indexwebmarketing.com\/en\/add-geofencing-advertising-with-a-waze-strategy-to-your-omnichannel-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Index Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenceindex\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-16T18:15:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T18:17:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2020\/10\/Attract-customer-with-waze-ads-and-Index-Agency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"458\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Pinet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Pinet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indexwebmarketing.com\/en\/add-geofencing-advertising-with-a-waze-strategy-to-your-omnichannel-marketing\/\",\"url\":\"https:\/\/www.indexwebmarketing.com\/en\/add-geofencing-advertising-with-a-waze-strategy-to-your-omnichannel-marketing\/\",\"name\":\"Add Geofencing Advertising with a Waze Strategy to your Omnichannel Marketing - 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