{"id":4728,"date":"2015-06-04T12:50:53","date_gmt":"2015-06-04T16:50:53","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/?p=4728"},"modified":"2018-08-12T07:48:09","modified_gmt":"2018-08-12T11:48:09","slug":"francois-lapalme-appointed-vp-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/francois-lapalme-appointed-vp-marketing-strategy\/","title":{"rendered":"Fran\u00e7ois LaPalme Appointed VP, Marketing Strategy"},"content":{"rendered":"

Fran\u00e7ois LaPalme, Web strategy expert, appointed Vice-President, Marketing Strategy<\/h2>\n

\"LaPalme\"<\/a><\/p>\n

Index recently had the pleasure of announcing the appointment<\/a> of a new web strategy expert<\/strong>, Fran\u00e7ois LaPalme. Mr. LaPalme joins Index as Vice-President, Marketing Strategy.<\/p>\n

Learn more about Fran\u00e7ois<\/h2>\n

In his capacity as Vice-President, Marketing Strategy, Fran\u00e7ois\u00a0will participate in the development and deployment of digital campaigns for major accounts. As such, he will actively contribute to Index\u2019s expansion through the establishment of performance partnerships.<\/p>\n

Experience in finance<\/h2>\n

Fran\u00e7ois is an entrepreneur at heart. He earned an advanced degree in finance. Following the completion of his studies, Fran\u00e7ois worked for a decade in finance advising his clients in financial planning. The fact that most of his clients were entrepreneurs led him to base his approach on the profitability and return on investment of his clients\u2019 projects, on maximizing revenues generated by advertising campaigns, for instance.<\/p>\n

Experience in web marketing<\/h2>\n

Fran\u00e7ois has been working for over 8 years in the field of Web marketing. He brings with him several years of agency experience, most recently as marketing director, where he successfully led a multidisciplinary team dedicated to the firm\u2019s major accounts.<\/p>\n

Web strategy expert<\/h2>\n

These years of experience have permitted Fran\u00e7ois to put into practice a range of digital strategies for a panoply of clients from several different industries. His particular expertise is to develop effective strategic approaches that optimize the client\u2019s return on investment.<\/p>\n

At Index<\/h2>\n

The role of Fran\u00e7ois at Index will be to work closely with CEOs and marketing directors to maximize their digital campaigns, and, ultimately, their web marketing budget.<\/p>\n

Index invites each of its partners to get in touch with Fran\u00e7ois<\/a> with a view to evolving their current strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fran\u00e7ois LaPalme, Web strategy expert, appointed Vice-President, Marketing Strategy Index recently had the pleasure of announcing the appointment of a new web strategy expert, Fran\u00e7ois LaPalme. Mr. LaPalme joins Index as Vice-President, Marketing Strategy. Learn more about Fran\u00e7ois In his capacity as Vice-President, Marketing Strategy, Fran\u00e7ois\u00a0will participate in the development and deployment of digital campaigns […]<\/p>\n","protected":false},"author":31,"featured_media":4740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-4728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"\nFran\u00e7ois LaPalme, Web strategy expert, appointed Vice-President, Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Index is pleased to announce the appointment a new web strategy expert, Fran\u00e7ois LaPalme, Vice-President, Marketing Strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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