{"id":6029,"date":"2016-03-22T17:08:13","date_gmt":"2016-03-22T21:08:13","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=6029"},"modified":"2016-03-22T17:09:51","modified_gmt":"2016-03-22T21:09:51","slug":"google-ad-grants","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/google-ad-grants\/","title":{"rendered":"Google Ad Grants"},"content":{"rendered":"

\"googleGoogle Ad Grants \u2013 Get $10,000 of free advertising on Google to promote your charity!<\/strong><\/h2>\n

You’ve probably heard of Google AdWords pay-per-click advertising campaigns, but have you ever heard of Google Ad Grants?<\/p>\n

What is Google Ad Grants?<\/strong><\/h2>\n

Google Ad Grants<\/strong> is a version of AdWords (that is, Google’s online advertising<\/a> tool) especially for non-profit organizations. With a grant equivalent to $10,000 per month of AdWords advertising, Google allows non-profits to promote their missions and initiatives free on Google search result pages.<\/p>\n

In this way, the Google Ad Grants<\/a> program provides a real opportunity for you to benefit from maximum visibility on Google and to get the word out about your organization without having to spend a part of your marketing budget.<\/p>\n

What are the eligibility criteria?<\/strong><\/h2>\n

Google Ad Grants<\/a> is open to all charities and non-profits. However, to qualify, an organization must meet certain requirements, such as having current and valid charity status in Canada and a functioning website with substantial content. For more information on the eligibility of non-profit organizations, Google has provided a complete guide<\/a> on the subject. If you’d rather know right away if your organization is eligible for Google Ad Grants, contact us<\/a>.<\/p>\n

How do you qualify for Google Ad Grants?<\/strong><\/h2>\n

For your organization to benefit from the $10,000 per month AdWords credit offered by Google to non-profits, you must begin by applying to Google for Non-Profits<\/a>. Then you need to register for the Google Ad Grants<\/a> program from your Google AdWords account. Once your enrollment in Google Ad Grants<\/strong> is validated by Google, you build and manage your own AdWords account, as would a paying advertiser. However, you must observe certain restrictions:<\/p>\n