{"id":9945,"date":"2017-07-17T15:57:55","date_gmt":"2017-07-17T19:57:55","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/en\/?p=9945"},"modified":"2017-09-18T12:19:36","modified_gmt":"2017-09-18T16:19:36","slug":"newsletter-n1-digital-marketing-hot-topics-july-7-to-july-13th-2017","status":"publish","type":"post","link":"https:\/\/www.indexwebmarketing.com\/en\/newsletter-n1-digital-marketing-hot-topics-july-7-to-july-13th-2017\/","title":{"rendered":"NEWSLETTER N#2 \u2013 DIGITAL MARKETING HOT TOPICS \u2013 JULY 7 TO JULY 13TH, 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trends, updates, new tools, new features &#8230; What are the key takeaways from the latest Worldwide Web news for the week of July 7 to 13, 2017? <\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b><i>SEO News\/Tools<\/i><\/b><\/span><\/h1>\n<h2>Email Outreach Tips: +22 link building email templates<\/h2>\n<p><span style=\"font-weight: 400;\">This article reveals the best email templates for email outreach when looking to acquire new backlinks. For a successful approach, the author recommends proposing things like guest blogs, infographics, or content collaboration<\/span><span style=\"font-weight: 400;\"> :: \u00a0<\/span><a href=\"https:\/\/kaiserthesage.com\/outreach-templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/kaiserthesage.com\/outreach-templates<\/span><\/a><\/p>\n<h2><b>What is the most genius way for search engine optimization?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The article revisits a seldom used, but no less effective, SEO technique: Updating your content. To illustrate this, the author presents a case study by Process St \u201cHow Updating an Old Post Boosted Pageviews by 468%\u201d: <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.quora.com\/What-is-your-the-most-genius-way-for-search-engine-optimization\/answer\/Anastasia-Ryan-2?srid=n4Sa\" target=\"_blank\" rel=\"noopener\">https:\/\/www.quora.com\/What-is-your-the-most-genius-way-for-search-engine-optimization\/answer\/Anastasia-Ryan-2?srid=n4Sa<\/a><\/span><\/p>\n<h2><b>Topic Clusters: The Next Evolution of SEO<\/b><\/h2>\n<p>Search engines such as Google now focus on thematic content. So this article presents 3 recommendations for implementing this approach:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search for key user issues<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Group issues by theme<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a pillar page capturing all aspects of the theme<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/research.hubspot.com\/reports\/topic-clusters-seo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/research.hubspot.com\/reports\/topic-clusters-seo<\/span><\/a><\/p>\n<h2><b>How to Implement SEO Changes Using Google Tag Manager<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GTM (Google Tag Manager) is a very effective tool for implementing changes (eg, page title, canonical tags, page content) on the website. The article shows how to identify changes and gives practical advice to users who would like to implement them on their site (knowledge of CSS selectors, HTML, java, etc.): <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/moz.com\/blog\/seo-changes-using-google-tag-manager\" target=\"_blank\" rel=\"noopener\">https:\/\/moz.com\/blog\/seo-changes-using-google-tag-manager<\/a><\/span><\/p>\n<h2><b>Not Your Dad&#8217;s Keyword Tool: Advanced Keyword Research Use Cases<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article proposes a more complete approach for the use of the various keyword planning tools (for example Keyword Explorer) and their functionalities (eg, comparison of lists, grouping by lexicon) in order to improve your strategy: <\/span><a href=\"https:\/\/moz.com\/blog\/advanced-keyword-research-use-cases\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/moz.com\/blog\/advanced-keyword-research-use-cases<\/span><\/a><\/p>\n<h2><b>Les SiteLinks (Liens de Site), comment \u00e7a marche? Vid\u00e9o SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you are wondering what SiteLinks are and how they work, this 6-minute video in French reveals Google\u2019s strategy for displaying them: <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.abondance.com\/actualites\/20170711-18197-sitelinks-liens-de-site-ca-marche-video-seo.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.abondance.com\/actualites\/20170711-18197-sitelinks-liens-de-site-ca-marche-video-seo.html<\/a><\/span><\/p>\n<h2><b>Key notes on optimising voice search: Conversation, content and context<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article gives an overview of the latest marketing phenomenon, voice search. It then explores a few tips on how to use it, future updates and how to integrate it into your strategy:<\/span><\/p>\n<p><a href=\"http:\/\/searchengineland.com\/key-notes-optimizing-voice-search-conversation-content-context-278429\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/searchengineland.com\/key-notes-optimizing-voice-search-conversation-content-context-278429<\/span><\/a><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b><i>SEM News\/Tools<\/i><\/b><\/span><\/h1>\n<h2>Google experiments with VR ads<\/h2>\n<p><span style=\"font-weight: 400;\">Google is launching virtual reality advertising &#8230; Through its Area 120 incubator, Google is currently working on the launch of Advr, a small interactive cube that automatically triggers an ad when prompted by the user directly or through extended observation by the user. This article details this project and presents a first overview of its operation in a short video:\u00a0<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/theusbport.com\/google-experiments-with-vr-ads\/28282\" target=\"_blank\" rel=\"noopener\">https:\/\/theusbport.com\/google-experiments-with-vr-ads\/28282<\/a><\/span><\/p>\n<h2><b>Why I Tested a Facebook Audience with Zero Targeting Restrictions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The author of this article presents an unprecedented experiment, which he set up with his team: launch a campaign to prompt app installs without using targeting. While relying only on available data, basic tools, and the test, the campaign generated interesting results (42% decrease in the CPI and a 49% increase in the conversion rate): <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.ppchero.com\/testing-a-facebook-audience-without-targeting-restrictions\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.ppchero.com\/testing-a-facebook-audience-without-targeting-restrictions\/<\/a><\/span><\/p>\n<h2><b>7 features you\u2019ll only find in the new AdWords interface<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This article presents a synopsis of recent features added to the AdWords platform, such as the new \u201caudience page\u201d and household income targeting. It also informs users about future updates, such as the long-awaited Google Attribution, detailed in our <\/span><a href=\"https:\/\/www.indexwebmarketing.com\/en\/infolettre-n1-nouvelles-marketing-digital-semaine-30-juin-6-juillet-2017\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">previous newsletter<\/span><\/a><span style=\"font-weight: 400;\"> or the new sales analytics tool that is directly synchronized with AdWords: <\/span><a href=\"http:\/\/searchengineland.com\/features-exclusive-new-adwords-next-interface-278773\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/searchengineland.com\/features-exclusive-new-adwords-next-interface-278773<\/span><\/a><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><b><i>Web &amp; Tech News<\/i><\/b><\/span><\/h1>\n<h2><b>Muzzle App: A simple Mac app to silence embarrassing notifications while screensharing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finally a tool that makes it easy to turn off notifications during screen-sharing conferences. How? By \u00a0automatically activating \u201cdo not disturb\u201d mode. <\/span><b>Muzzle App<\/b><span style=\"font-weight: 400;\"> is compatible with many systems such as Skype, Hangouts, JoinMe, and so on:<\/span> <a href=\"https:\/\/muzzleapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/muzzleapp.com<\/span><\/a><\/p>\n<h2><b>Sorrywhaaat.com: Your Marketing Glossary Buddy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Did someone use a marketing term that you totally didn\u2019t get at the last meeting? This site is a practical dictionary containing more than one hundred marketing and web marketing terms to help you avoid those awkward moments of misunderstanding at work: \u00a0<\/span><a href=\"http:\/\/sorrywhaaat.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/sorrywhaaat.com\/<\/span><\/a><\/p>\n<h2><b>What we learned from \u201cSEO: The Movie\u201d<\/b><\/h2>\n<p><b>\u201cSEO: The Movie\u201d <\/b><span style=\"font-weight: 400;\">is a 40 minute documentary, created by the <\/span><b>Ignite Visibility<\/b><span style=\"font-weight: 400;\"> web marketing agency. John Lincoln, CEO of Ignite Visibility, and several SEO pioneers retrace the history of SEO from its origins to the present day, concluding with what\u2019s in store for the future: <\/span><a href=\"https:\/\/searchenginewatch.com\/2017\/07\/06\/what-we-learned-from-seo-the-movie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/searchenginewatch.com\/2017\/07\/06\/what-we-learned-from-seo-the-movie\/<\/span><\/a><\/p>\n<h3><strong><span style=\"color: #ffcc00;\">Stay connected for next week digital marketing hot news!<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Trends, updates, new tools, new features &#8230; What are the key takeaways from the latest Worldwide Web news for the week of July 7 to 13, 2017? SEO News\/Tools Email Outreach Tips: +22 link building email templates This article reveals the best email templates for email outreach when looking to acquire new backlinks. For a [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":10130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-9945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEWSLETTER N#2 \u2013 DIGITAL MARKETING HOT TOPICS \u2013 JULY 7 TO JULY 13TH, 2017 - Index Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indexwebmarketing.com\/en\/newsletter-n1-digital-marketing-hot-topics-july-7-to-july-13th-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEWSLETTER N#2 \u2013 DIGITAL MARKETING HOT TOPICS \u2013 JULY 7 TO JULY 13TH, 2017 - Index Agency\" \/>\n<meta property=\"og:description\" content=\"Trends, updates, new tools, new features &#8230; What are the key takeaways from the latest Worldwide Web news for the week of July 7 to 13, 2017? 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