{"id":18917,"date":"2026-08-17T15:50:41","date_gmt":"2026-08-17T19:50:41","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/servicos\/curso-marketing-digital\/curso-google-analytics\/"},"modified":"2026-08-17T16:01:55","modified_gmt":"2026-08-17T20:01:55","slug":"curso-google-analytics","status":"publish","type":"page","link":"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/curso-marketing-digital\/curso-google-analytics\/","title":{"rendered":"Curso de Google Analytics"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" style=\"text-align:center\">Aprenda a analisar os dados do seu p\u00fablico<\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-none d-md-block is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"253\" height=\"253\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics1-e1531853845120.png\" alt=\"Curso de Google Analytics da Index\" class=\"wp-image-15165\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics1-e1531853845120.png 253w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics1-e1531853845120-150x150.png 150w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Por qu\u00ea?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Se voc\u00ea j\u00e1 anuncia no Google Ads e quer entender melhor como os visitantes interagem com voc\u00ea, este curso de Analytics \u00e9 para voc\u00ea.<\/li><li>O <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a> \u00e9 um servi\u00e7o de an\u00e1lise de audi\u00eancia de sites. Ele mostra de onde vem o seu p\u00fablico e como esse p\u00fablico se comporta no site.<\/li><li>Medir como os visitantes interagem com voc\u00ea \u00e9 a base de qualquer otimiza\u00e7\u00e3o das suas atividades on-line.<\/li><\/ul>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/contato\/\" class=\"btn btn-lg btn-red\">Or\u00e7amento gratuito<\/a>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Como?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que voc\u00ea vai aprender neste curso de web analytics:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>As bases da an\u00e1lise web: acompanhar as fontes de visita e identificar o comportamento dos visitantes.<\/li><li>Primeiro os princ\u00edpios fundamentais, depois a aplica\u00e7\u00e3o do que voc\u00ea aprendeu na sua pr\u00f3pria conta.<\/li><li>Os participantes saem entendendo como o <strong>Google Analytics<\/strong> funciona e quais fun\u00e7\u00f5es servem melhor a sua empresa.<\/li><\/ul>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/\" class=\"btn btn-lg btn-red\">Voltar aos servi\u00e7os\n\t<\/a>\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column d-none d-md-block is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-e1531853887522.png\" alt=\"Leitura de relat\u00f3rios no Google Analytics\" class=\"wp-image-15159\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-e1531853887522.png 650w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-e1531853887522-500x500.png 500w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-e1531853887522-150x150.png 150w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics2-e1531853887522-300x300.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-none d-md-block is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics3-e1531853906746.png\" alt=\"Metas e funis de convers\u00e3o no Google Analytics\" class=\"wp-image-15153\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics3-e1531853906746.png 320w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics3-e1531853906746-150x150.png 150w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/07\/formationgoogleanalytics3-e1531853906746-300x300.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Para quem?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Este curso \u00e9 indicado se:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Voc\u00ea tem um site e quer saber qual conte\u00fado funciona melhor, melhorar a navega\u00e7\u00e3o ou ajustar a sua estrat\u00e9gia de marketing.<\/li><li>Voc\u00ea cuida de publicidade on-line (SEM, PPC) e quer medir a efic\u00e1cia das suas landing pages e dos seus grupos de an\u00fancios, ou acompanhar convers\u00f5es e retorno sobre o investimento.<\/li><li>Voc\u00ea quer entender o que traz visitantes ao seu site e o que fazer com os dados coletados.<\/li><li>Voc\u00ea quer saber como os visitantes se comportam no seu site: quanto tempo ficam, quantas p\u00e1ginas visitam e assim por diante.<\/li><\/ul>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/\" class=\"btn btn-lg btn-red\">Voltar aos servi\u00e7os\n\t<\/a>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">Os temas do curso de Analytics<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>O que \u00e9 web analytics.<\/li><li>A interface do Google Analytics, o painel e os segmentos avan\u00e7ados.<\/li><li>Gest\u00e3o de usu\u00e1rios, integra\u00e7\u00e3o com o Google Ads, cria\u00e7\u00e3o e gest\u00e3o de filtros, uso de anota\u00e7\u00f5es, gest\u00e3o de propriedades e perfis.<\/li><li>Quais indicadores medem melhor a sua audi\u00eancia.<\/li><li>Como tirar mais proveito dos seus dados no Google Analytics.<\/li><li>Cria\u00e7\u00e3o de funis de convers\u00e3o e de metas.<\/li><li>Avalia\u00e7\u00e3o dos dados de visitas e visitantes: taxa de rejei\u00e7\u00e3o, fontes de tr\u00e1fego e afins.<\/li><li>Os relat\u00f3rios do Google Analytics e os relat\u00f3rios personalizados.<\/li><li>Orienta\u00e7\u00e3o caso a caso, sobre a sua pr\u00f3pria conta.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre o curso, <a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/contato\/\">entre em contato<\/a> com a nossa equipe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprenda a analisar os dados do seu p\u00fablico Por qu\u00ea? Se voc\u00ea j\u00e1 anuncia no Google Ads e quer entender melhor como os visitantes interagem com voc\u00ea, este curso de Analytics \u00e9 para voc\u00ea. O Google Analytics \u00e9 um servi\u00e7o de an\u00e1lise de audi\u00eancia de sites. Ele mostra de onde vem o seu p\u00fablico e [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":13722,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-18917","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curso de Google Analytics | Ag\u00eancia Index<\/title>\n<meta name=\"description\" content=\"Curso de Google Analytics da Index: leia os dados do seu site, monte metas e funis, e saiba o que fazer com os relat\u00f3rios. 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