{"id":18918,"date":"2026-08-17T15:50:41","date_gmt":"2026-08-17T19:50:41","guid":{"rendered":"https:\/\/www.indexwebmarketing.com\/servicos\/curso-marketing-digital\/curso-wordpress\/"},"modified":"2026-08-17T15:50:41","modified_gmt":"2026-08-17T19:50:41","slug":"curso-wordpress","status":"publish","type":"page","link":"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/curso-marketing-digital\/curso-wordpress\/","title":{"rendered":"Curso de WordPress"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" style=\"text-align:center\">Aprenda a usar o seu site WordPress<\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-none d-md-block is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress1-e1533412636202-300x300.png\" alt=\"Curso de WordPress da Index\" class=\"wp-image-15512\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress1-e1533412636202-300x300.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress1-e1533412636202-150x150.png 150w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress1-e1533412636202-500x500.png 500w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress1-e1533412636202.png 648w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Por que administrar o pr\u00f3prio site no WordPress?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>O seu site \u00e9 a sua vitrine na internet, e ele precisa passar confian\u00e7a para quem ainda n\u00e3o \u00e9 seu cliente.<\/li><li>Um site profissional \u00e9 o que sustenta o crescimento do seu neg\u00f3cio on-line.<\/li><li>Aprenda a criar um site <strong>WordPress<\/strong>. O nosso curso \u00e9 dado pelos nossos pr\u00f3prios especialistas e deixa voc\u00ea no comando da ferramenta e do seu site.<\/li><li>O <strong>curso de WordPress<\/strong> cobre tudo o que \u00e9 preciso saber para tocar o site no dia a dia.<\/li><li>O curso tamb\u00e9m explica como um site funciona por dentro, como cuidar do seu <a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/seo\/\">SEO<\/a> e como ajustar a sua <a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/publicidade-online\/\">publicidade on-line<\/a>.<\/li><\/ul>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/contato\/\" class=\"btn btn-lg btn-red\">Or\u00e7amento gratuito<\/a>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">O que \u00e9 o curso de WordPress?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>O <strong>curso de WordPress<\/strong> foi montado para responder ao seu n\u00edvel e ao seu objetivo.<\/li><li>Ele mostra como fazer um site com WordPress, cobrindo os temas detalhados mais abaixo:<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>O painel<\/li><li>O conte\u00fado<\/li><li>As categorias e as tags<\/li><li>Os coment\u00e1rios<\/li><li>Os plugins<\/li><li>A administra\u00e7\u00e3o<\/li><\/ul>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/\" class=\"btn btn-lg btn-red\">Voltar aos servi\u00e7os\n\t<\/a>\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column d-none d-md-block is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress2-e1533412628371-300x300.png\" alt=\"Painel de administra\u00e7\u00e3o do WordPress\" class=\"wp-image-15518\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress2-e1533412628371-300x300.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress2-e1533412628371-150x150.png 150w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress2-e1533412628371-500x500.png 500w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress2-e1533412628371.png 546w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-none d-md-block is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress3-e1533412666748-300x300.png\" alt=\"Gest\u00e3o de conte\u00fado e plugins no WordPress\" class=\"wp-image-15524\" srcset=\"https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress3-e1533412666748-300x300.png 300w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress3-e1533412666748-150x150.png 150w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress3-e1533412666748-500x500.png 500w, https:\/\/www.indexwebmarketing.com\/wp-content\/uploads\/2018\/08\/formation-wordpress3-e1533412666748.png 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Benef\u00edcios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber tirar proveito do que o WordPress j\u00e1 oferece.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Independ\u00eancia<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Depois do curso voc\u00ea usa o WordPress sozinho e deixa de depender de um fornecedor a cada mudan\u00e7a no site. Isso tamb\u00e9m evita ficar com um site que voc\u00ea n\u00e3o consegue administrar caso a rela\u00e7\u00e3o com esse fornecedor termine.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Autonomia<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Com o curso e o guia que entregamos no final, voc\u00ea administra o site inteiro: atualiza\u00e7\u00f5es, ajustes e o que mais julgar necess\u00e1rio. Sem fila de espera, voc\u00ea mexe no site e mant\u00e9m o blog em dia.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Mais econ\u00f4mico<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Criar um site pode sair caro. Fazer voc\u00ea mesmo costuma custar menos e libera or\u00e7amento para o trabalho que realmente traz visitantes.<\/p>\n\n\n\n<p class=\"mb-0\">\n\t<a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/servicos\/\" class=\"btn btn-lg btn-red\">Voltar aos servi\u00e7os\n\t<\/a>\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">Os temas do curso de WordPress<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">O painel<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Conhecer o painel.<\/li><li>Se familiarizar com a \u00e1rea de administra\u00e7\u00e3o.<\/li><li>Alterar as configura\u00e7\u00f5es do WordPress.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">O conte\u00fado<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Adicionar, editar e apagar conte\u00fado.<\/li><li>A diferen\u00e7a entre p\u00e1gina e post.<\/li><li>Trabalhar junto com o CSS.<\/li><li>Inserir arquivos de m\u00eddia no conte\u00fado.<\/li><li>Incorporar conte\u00fado do YouTube, do Flickr, do Facebook e do X.<\/li><li>A gest\u00e3o da biblioteca de m\u00eddia.<\/li><li>Adicionar links ao conte\u00fado.<\/li><li>Deixar o conte\u00fado pronto para ser compartilhado.<\/li><li>Criar e personalizar um menu.<\/li><li>Escrever, publicar e editar um post do blog.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">As categorias e as tags<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Trabalhar bem com categorias e tags.<\/li><li>Diferenciar categoria de tag.<\/li><li>Criar categorias.<\/li><li>Marcar as tags de um post.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Os coment\u00e1rios<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Gerir os coment\u00e1rios.<\/li><li>Definir uma pol\u00edtica de coment\u00e1rios.<\/li><li>Filtrar, aprovar, editar e apagar coment\u00e1rios.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Os plugins<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>O que \u00e9 um plugin.<\/li><li>Procurar e instalar um plugin.<\/li><li>Usar plugins para gerir os coment\u00e1rios.<\/li><li>Alterar as op\u00e7\u00f5es de um plugin.<\/li><li>Atualizar um plugin.<\/li><li>Desinstalar um plugin.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A administra\u00e7\u00e3o<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Analisar o tr\u00e1fego do site.<\/li><li>Criar uma conta no Google Analytics.<\/li><li>Oficina de cria\u00e7\u00e3o de um site WordPress.<\/li><li>Acompanhar o blog.<\/li><li>Adicionar usu\u00e1rios ao site.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com o <strong>curso de WordPress<\/strong> voc\u00ea fica com controle total do site e consegue administr\u00e1-lo sem depender de ningu\u00e9m. Voc\u00ea tamb\u00e9m recebe acompanhamento individual e material de apoio, com tutoriais em v\u00eddeo e manuais que retomam o conte\u00fado do curso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre o curso, <a href=\"https:\/\/www.indexwebmarketing.com\/pt-br\/contato\/\">entre em contato<\/a> com a nossa equipe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprenda a usar o seu site WordPress Por que administrar o pr\u00f3prio site no WordPress? O seu site \u00e9 a sua vitrine na internet, e ele precisa passar confian\u00e7a para quem ainda n\u00e3o \u00e9 seu cliente. Um site profissional \u00e9 o que sustenta o crescimento do seu neg\u00f3cio on-line. Aprenda a criar um site WordPress. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":13722,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-18918","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curso de WordPress | Ag\u00eancia Index<\/title>\n<meta name=\"description\" content=\"Curso de WordPress da Index: administre o seu site sozinho, do painel aos plugins. 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