We write a short advertisement in which we promote a website. We must then write a list of keywords that will be submitted to Google Ads. When a user searches for a keyword, the ad will appear to the right of the results. Each time an ad is displayed, it is considered to generate an impression.
Google Ads advertising is a proven system that requires a high level of knowledge to stand out. Entrust Index Web Marketing with the creation of your campaign so that it is profitable immediately.
Unlike organic or so-called “natural” referencing, paid referencing includes the notion of return on investment or ROI (Return On Investment). How much does the display get for every dollar invested?
Paid referencing or "Pay-Per-Click" (PPC) is a web marketing technique that involves the purchase of advertising space on the web to publicize a website.
If a user clicks on an ad, they will be redirected to the website it was promoting. Each time a user clicks on an advertiser's ad, the advertiser has to pay a particular amount. For example, if the advertiser specifies that he wants to spend $20 per day for a period of three months and the Google Adwords ad is set at $0.25 per click, he is entitled to a cap of 80 clicks per day, for 90 days. After 3 months, he will have attracted 7650 people to his site.
