Jeremy Easterbrook, CEO and Head of R&D at Index, answers the key questions about GEO (generative engine optimization): how to get your business into the answers of ChatGPT, Perplexity, Gemini and other AI assistants.
In this article, we feature two AI evangelists at Index – Jeremy Easterbrook (CEO & Head of R&D), and Francois LaPalme (VP Strategy of AI) that highlight this fundamental shift: no longer is the goal simply to “rank number one.” Instead, we want to become part of a multi-step, conversational flow. Someone might start by asking an LLM, “Which tools can automate my analytics?” and follow up with, “What’s the best service for a small startup with a limited budget?” If you’ve taken a GAIO-minded approach, your brand has a far better chance of being woven into that AI-driven conversation.
Jeremy Easterbrook, CEO and Head of R&D at Index, answers the key questions about GEO (generative engine optimization): how to get your business into the answers of ChatGPT, Perplexity, Gemini and other AI assistants.
In this article, we feature two AI evangelists at Index – Jeremy Easterbrook (CEO & Head of R&D), and Francois LaPalme (VP Strategy of AI) that highlight this fundamental shift: no longer is the goal simply to “rank number one.” Instead, we want to become part of a multi-step, conversational flow. Someone might start by asking an LLM, “Which tools can automate my analytics?” and follow up with, “What’s the best service for a small startup with a limited budget?” If you’ve taken a GAIO-minded approach, your brand has a far better chance of being woven into that AI-driven conversation.
A training on artificial intelligence not to be missed! The Faculty of Arts and Sciences of the University of Montreal, through its continuing education portal PRAXIS, will offer training courses on artificial intelligence (AI) and data science, taught among others by Jeremy Easterbrook, CEO of Index. Driven by a practice-based approach and recognized by the […]
Did you know that Index has an AI solution called ALYA designed to improve your marketing performance? We believe that our solution is the most powerful AI engine for optimizing customer experience on your website. ALYA will bring you innovative AI recommendations that will: Increase online marketing performance Eliminate waste in media spend for better […]