In this article, we spotlight Jeremy Easterbrook, CEO & Head of R&D at Index and a recognized expert in artificial intelligence. He tackles the key questions around GAIO (Generative AI Optimization)—a crucial approach for getting businesses noticed in AI-generated responses (ChatGPT, Perplexity, Gemini, and more).

In this article, we feature two AI evangelists at Index – Jeremy Easterbrook (CEO & Head of R&D), and Francois LaPalme (VP Strategy of AI) that highlight this fundamental shift: no longer is the goal simply to “rank number one.” Instead, we want to become part of a multi-step, conversational flow. Someone might start by asking an LLM, “Which tools can automate my analytics?” and follow up with, “What’s the best service for a small startup with a limited budget?” If you’ve taken a GAIO-minded approach, your brand has a far better chance of being woven into that AI-driven conversation.

A training on artificial intelligence not to be missed! The Faculty of Arts and Sciences of the University of Montreal, through its continuing education portal PRAXIS, will offer training courses on artificial intelligence (AI) and data science, taught among others by Jeremy Easterbrook, CEO of Index. Driven by a practice-based approach and recognized by the […]