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How to install cookie consent on your website for Quebec’s Law 25?

Navigating Quebec Law 25 on Your Website can be difficult – especially regarding installing the cookie consent widget. Don’t have the time to read this article ? Contact our specialist to get started.   Introduction to Law 25 Quebec’s Law 25, a legislation governing the protection of personal data, has reshaped the digital landscape for […]

How To Add Your Product Inventory to Google My Business with Pointy

What Is Product Listing, and Why Is It Difficult For Small Businesses? Brick-and-mortar retailers are facing increasing pressure to adapt to the digitization of stores. One of the biggest challenges for small and independent retailers has been getting their real-world inventory online in an efficient and cost-effective way. A product listing includes all relevant features, […]

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What Is Changing With Google Analytics?

How is Google Analytics 4 Different From Universal Analytics? We would like to bring your attention to some significant updates in the realm of website analytics. Starting with the news that Universal Analytics (GA3), the current version of Google Analytics, will cease processing data on July 1, 2023. As a result, if you continue using […]

Artificial Intelligence in Marketing – Business Marketing Intelligence

What is artificial intelligence in marketing? Artificial intelligence in marketing helps you process information to optimize your decision-making and greatly improve your business performance and return on investment. More generally, it is a set of processes that are used to identify, collect, and interpret information. If you are curious about artificial intelligence in marketing and […]

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How to Choose the Right Digital Marketing Agency for Your Business?

It is common for businesses to invest in digital solutions to improve their online presence and increase their revenue. However, it often happens that these investments do not yield the expected results.    Why isn’t your digital solutions provider getting you the results you want? There are several reasons that can explain why a digital […]

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Optimize Your Digital Marketing with Artificial Intelligence in 2023

Artificial intelligence (AI) in marketing: a booming industry Marketing is constantly changing. With the advent of paid online advertising with Google Ads and Facebook Ads and emerging channels, artificial intelligence is enabling organizations to optimize their digital marketing. This is why it is necessary for marketers to adapt to this new science in order to […]

Conception Landing page optimisée sur des écrans d’ordinateur, de tablette et de téléphone mobile
What are the 3 Benefits of using an SEO company for your business?

What is Search Engine Optimization (SEO)?  Ranking is the position in which your website appears in the results of a search engine such as Google, Bing, Yahoo! or DuckDuckGo. This position is established by the search engines’ predetermined list of criteria.  SEO, or Search Engine Optimization, refers to the set of strategies and tactics implemented […]