What Is Changing With Google Analytics?

How is Google Analytics 4 Different From Universal Analytics?

We would like to bring your attention to some significant updates in the realm of website analytics. Starting with the news that Universal Analytics (GA3), the current version of Google Analytics, will cease processing data on July 1, 2023. As a result, if you continue using GA3, your website traffic measurement will stop and reports will no longer update after that date. Therefore, it’s critical to start implementing Google Analytics 4 (GA4) in order to avoid any disruption in data tracking and reporting.

Implementing GA4 is a strategic decision that offers numerous benefits for businesses. GA4 introduces several new features and enhancements over GA3, such as event-based data collection, user-centric measurement, and superior machine learning capabilities. With these advancements, businesses can use data tracking to research user interactions more comprehensively and gain deeper insights into user behavior. This information enables organizations to make informed decisions to drive growth and success while customizing the user experience on their website or app.

To ensure that you’re taking full advantage of the new opportunities offered by Google Analytics 4, it’s important to switch to Google Analytics 4 as soon as possible. Don’t wait until the July 1 deadline catches you off guard. 


Contact Us to Help You With Your Marketing Needs!

Our AI system, can assist you with Ga3 to GA4 transition with our ALYA GA4 bridge product, seamlessly exporting and exporting GA3 data to the GA4 format in just 5 minutes. Contact us today and start implementing GA4 into your marketing practices as soon as possible.

Index is not your typical web marketing agency. Our certified experts have the training and experience required to help you reach your marketing business goals. With over a decade of experience across major industries and our international expertise, we offer services to create quality campaigns and reach a wider audience to help you optimize your marketing goals. Partner with Index to achieve the right digital strategy for your business and see the results for yourself. Contact us today!