Nouvelles

All the latest industry news in Web marketing, SEO, search engines, major acquisitions, etc.

What is Google Consent Mode V2 ? Cookie implementation explained.

Consent Mode v2 impact over Google Ads

In this article,  you will learn everything you need to know about what is Google Consent Mode V2 and how does cookie implementation affect advertisers. Download our free cookie consent widget guide using Klaro What is Google Consent Mode? At its core, Google Consent Mode is a method that lets you adapt the behavior of […]

What is Quebec’s Law 25 ? Safeguarding Data Through Robust Consent Mechanisms

In today’s era of data protection, what is Quebec’s Law 25 ? It has emerged as a substantial player, setting standards even more stringent than the European Union’s GDPR. As of September 22, 2023, compliance is not just recommended – it’s imperative. Fines for non-compliance range from a minimum of $15,000 to a formidable 4% […]

How to install cookie consent on your website for Quebec’s Law 25?

Navigating Quebec Law 25 on Your Website can be difficult – especially regarding installing the cookie consent widget. Don’t have the time to read this article ? Contact our specialist to get started.   Introduction to Law 25 Quebec’s Law 25, a legislation governing the protection of personal data, has reshaped the digital landscape for […]

How We Improve SEO Through Questions-Centric Tactics At Our Digital Marketing Agency

Optimization for questions

In the dynamic realm of digital marketing, ensuring you content resonates with your target audience is non-negotiable. Of course, you can hire an agency like Index, but why not also equip yourself with the skills to drive remarkable results internally? Learn from our pro tips in this article to improve your content production while harnessing […]

How To Add Your Product Inventory to Google My Business with Pointy

clothing_rack

What Is Product Listing, and Why Is It Difficult For Small Businesses? Brick-and-mortar retailers are facing increasing pressure to adapt to the digitization of stores. One of the biggest challenges for small and independent retailers has been getting their real-world inventory online in an efficient and cost-effective way. A product listing includes all relevant features, […]

What Is Changing With Google Analytics?

marketing agency

How is Google Analytics 4 Different From Universal Analytics? We would like to bring your attention to some significant updates in the realm of website analytics. Starting with the news that Universal Analytics (GA3), the current version of Google Analytics, will cease processing data on July 1, 2023. As a result, if you continue using […]

Artificial Intelligence in Marketing – Business Marketing Intelligence

insights

What is artificial intelligence in marketing? Artificial intelligence in marketing helps you process information to optimize your decision-making and greatly improve your business performance and return on investment. More generally, it is a set of processes that are used to identify, collect, and interpret information. If you are curious about artificial intelligence in marketing and […]

How to Choose the Right Digital Marketing Agency for Your Business?

Digital marketing agency

It is common for businesses to invest in digital solutions to improve their online presence and increase their revenue. However, it often happens that these investments do not yield the expected results.    Why isn’t your digital solutions provider getting you the results you want? There are several reasons that can explain why a digital […]

Optimize Your Digital Marketing with Artificial Intelligence in 2023

Puce électronique

Artificial intelligence (AI) in marketing: a booming industry Marketing is constantly changing. With the advent of paid online advertising with Google Ads and Facebook Ads and emerging channels, artificial intelligence is enabling organizations to optimize their digital marketing. This is why it is necessary for marketers to adapt to this new science in order to […]

10 Years of Digital Innovation: Celebrating Index Agency’s Decade of Success

Index Team

It’s hard to believe, but it’s now been 10 years since Jeremy Easterbrook founded Index. Over the past decade, the agency has grown from a small startup to a leading player in the digital marketing space. This is thanks to its innovativeapproach and commitment to delivering results for its esteemed clients in retail, education, real […]