If you’re involved in marketing or tracking, our Director of Performance put together data marketing trends for 2022 on the topic of browsers, tracking and transparency. For anyone interested in the restrictions around tracking and privacy, we can’t recommend enough here at Index the Life After GDPR podcast. Since it’s not easy listening but it’s […]
In the end of summer 2021, Google announced a major update of its algorithm which aims to promote websites with a good user experience in search results. To this end, Google has announced its algorithm would start taking into account, as early as May 2021, new ranking factors that measure the general user experience on […]
Index now offers online web marketing training in the form of a Webinar. Whether individually or in a group, the agency will be happy to work with you. The training is eligible under the Act to Promote Workforce Skills Development and Recognition (the 1% law), because Index is now a training body approved by the […]
In June 2020, Apple announced they would implement new policies regarding ad tracking to iOS14 apps on the App Store. These new policies impact advertisers in two main ways. First, all apps will have to ask users for permission to track them across third-party apps and websites through a Tracking Transparency Prompt. Second, platforms, including […]
Are you looking to offer marketing training for the 1% Training Law? The 1% Training Law, also called the Job Skills Act, indicates that an organization must invest a part of their payroll in the development of its employees, which includes marketing training. Since 2015, companies with a payroll of $2 million are required to […]
Long reserved for large companies, the intranet is gradually becoming more common in small and medium-sized companies thanks to the many advantages that its various features can offer. To help you design your intranet, Index has put together the 5 most popular features of an intranet in 2020 for you. Whether you are a human […]
World Summit AI Conference 2020, brought to you by Inspired AI The World Summit AI 2020 conference is not to be missed. As one of the 9 cutting-edge online events presented by Inspired AI, the World Summit AI will feature expert speakers around the world with nearly 2000 artificial intelligence community members attending the unforgettable […]
In this article, we will explain why your company should consider investing in a Waze Strategy and benefit from its geofencing advertising capabilities for your omnichannel ideas. Waze, the Google-owned navigation app, is the world’s largest crowdsourcing navigation app which has started to promote geo targeting advertising to its estimated 130 million monthly users. What […]
In recent years, the concept of natural referencing optimization or SEO analysis (Search Engine Optimization) has gained momentum in the philosophy of companies. With the constant evolution and complexity of search engine algorithms, it is crucial to understand the importance of SEO and how to do an SEO audit in order to position […]
Montreal, city of the future at the center of new technologies! MTL Connect will be an event not to be missed: speakers on artificial intelligence and other subjects will be present at the conference, which will be given in an innovative and fully digital format. Entrepreneurs, designers, recruiters and all will be amazed by this […]