In this article, Index Agency’s Ads Performance Director, Ghaith Jelassi, explains how Index can help you launch your first ChatGPT Ads campaigns in Canada. Last week I sat with a Montreal e-commerce founder who runs about $4M a year in revenue, mostly through Google Shopping and Meta. He asked me a question I’ve been getting […]
In this article, we spotlight Jeremy Easterbrook, CEO & Head of R&D at Index and a recognized expert in artificial intelligence. He tackles the key questions around GAIO (Generative AI Optimization)—a crucial approach for getting businesses noticed in AI-generated responses (ChatGPT, Perplexity, Gemini, and more).
In this article, we feature two AI evangelists at Index – Jeremy Easterbrook (CEO & Head of R&D), and Francois LaPalme (VP Strategy of AI) that highlight this fundamental shift: no longer is the goal simply to “rank number one.” Instead, we want to become part of a multi-step, conversational flow. Someone might start by asking an LLM, “Which tools can automate my analytics?” and follow up with, “What’s the best service for a small startup with a limited budget?” If you’ve taken a GAIO-minded approach, your brand has a far better chance of being woven into that AI-driven conversation.
Montreal, November 22, 2024 – In November 2024, Index Agency celebrated its 14th anniversary. Index reached this significant milestone by redefining its offerings focused on Generative AI and relocating its headquarters. The company is growing and has recently welcomed several major accounts and agency partnerships. These advancements mark a new era for Index Agency, which […]
TLDR – My Search GPT Predictions OpenAI’s launch of ChatGPT search is finally here. Could this finally be the end of Google’s monopoly on Search? By Jeremy Easterbrook; Founder of Index, 15+ years in Digital Marketing & AI evangelist Here’s where I think Search is moving and who is expected to win : Generative Search […]
Universal Analytics Is Gone. Now What? If your business was still relying on Universal Analytics (UA, also called GA3) when Google pulled the plug on July 1, 2024, you lost access to years of historical data. The export window closed, and Google deleted the backing tables on schedule. There is no recovery path. Two years […]
Why Questions Are the Foundation of Modern SEO Search has always been about intent, but the format of that intent has shifted dramatically. In 2026, a growing share of Google queries are phrased as full questions: “How do I reduce my Google Ads cost per lead?” or “What makes a Montreal plumber rank on the […]
What Is Product Listing, and Why Is It Difficult For Small Businesses? Brick-and-mortar retailers are facing increasing pressure to adapt to the digitization of stores. One of the biggest challenges for small and independent retailers has been getting their real-world inventory online in an efficient and cost-effective way. A product listing includes all relevant features, […]
How is Google Analytics 4 Different From Universal Analytics? We would like to bring your attention to some significant updates in the realm of website analytics. Starting with the news that Universal Analytics (GA3), the current version of Google Analytics, will cease processing data on July 1, 2023. As a result, if you continue using […]
What is artificial intelligence in marketing? Artificial intelligence in marketing helps you process information to optimize your decision-making and greatly improve your business performance and return on investment. More generally, it is a set of processes that are used to identify, collect, and interpret information. If you are curious about artificial intelligence in marketing and […]