Association des Marchands des Véhicules d’Occasion du Québec (AMVOQ) and LCI Education signed a new partnership with Index Marketing Web. The agency’s expertise and technical skills made the difference.
AMVOQ is an association of more than 1,300 independent car dealers in Quebec. It promotes the interests of their members, defends and protects their members to face public authorities, enhances the image of the used cars dealers and contributes to provide a better customer service.
Index Web Marketing’s mandate is to stimulate and increase the visibility autousagée.ca website. Adwords Advertizing as well as Search Engine Optimization (SEO) are two key methods that will be used to get more traffic on the web. A promotion strategy plan based on keywords on Google and retargeting will maximize web opportunities and provide tangible results.
With an international network of 18 establishments, LCI Education network has become the most widespread Canadian educational institution worldwide. Throughout the world, the College offers diplomas based on course content and methods developed here in Montreal. The College ensures that its educational program is developed with the same approach, always matching its training parameters with the demands of the job market.
To maximize their customer Relationship Management (CRM) and to obtain a holistic vision of LCI’S online and off-line recruitment activities, Index Web Marketing commits to upgrade Universal Analytics on the various properties and to manage the implantation of the code. This restructuration of the all LCI Education accounts will help them manage the interaction with current and future customers on various web platforms. It’s also a strategy to learn about the behavior of their costumers and develop better business insights.