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As every week, our experts are informed and analyzed the trends, updates, new tools, new features of the world of digital marketing. What must we remember about the news of this week? Index decrypts all this for you!

Test your site on Chrome 41 first!

It seems that Google’s crawler can more easily interpret the content of websites using a previous version of Chrome, Chrome 41, dating from 2015. A quick tip would be to test your site on Chrome 41 to ensure the ranking of your site on search engine.

Topic Research: SemRush’s Topic Search Tool

SemRush has launched the beta version of Topic Research, a tool to help content managers find the most relevant articles. It’s eminently simple to use. Just fill in the keywords related to your search and, presto, you get detailed suggestions!

Google Lighthouse Now Includes an SEO Audit Section!

Lighthouse, a tool developed by Google to report on possible improvements to your website, now offers the option of running an SEO audit.

Voice Search: Analysis of the 11 Ranking Factors

Backlinko analyzed 11 ranking factors for voice searches and Search Engine Land presents here those that are particularly relevant for positioning your business. Page loading speed, content for desktop, featured snippets …

Facebook Challenges LinkedIn by Creating a New Recruitment Feature Called “Jobs”

Facebook continues its battle against LinkedIn by launching its new Jobs feature, dedicated to recruitment. Post a job or search for available career opportunities on the network, submit an application, schedule an interview on Messenger…  All this is now possible with Facebook.

Crédit Agricole, a French Bank, Dreams Up a Guided Tour Vacation on Instagram

Crédit Agricole and the We Are Social agency have developed a very innovative campaign to promote their Globe-Trotteur program. On a spontaneous travel voyage, an influencer will be guided by internet users as they vote, via the poll function of Instagram, for the activities the traveler will take part in. We can’t wait to see the results!

See you next week for a new digital point with Index. In the meantime, Stay Connected!

Posted 02/03/2018

About the author

Eva Dieudonné