In this article, Index Agency’s Ads Performance Director, Ghaith Jelassi, explains how Index can help you launch your first ChatGPT Ads campaigns in Canada. Last week I sat with a Montreal e-commerce founder who runs about $4M a year in revenue, mostly through Google Shopping and Meta. He asked me a question I’ve been getting […]

TLDR – My Search GPT Predictions OpenAI’s launch of ChatGPT search is finally here. Could this finally be the end of Google’s monopoly on Search? By Jeremy Easterbrook; Founder of Index, 15+ years in Digital Marketing & AI evangelist Here’s where I think Search is moving and who is expected to win : Generative Search […]

Universal Analytics Is Gone. Now What? If your business was still relying on Universal Analytics (UA, also called GA3) when Google pulled the plug on July 1, 2024, you lost access to years of historical data. The export window closed, and Google deleted the backing tables on schedule. There is no recovery path. Two years […]

What Is Google Consent Mode V2? Google Consent Mode V2 is a technical framework that connects your website’s cookie consent banner to Google’s advertising and analytics tags. When a visitor accepts or declines cookies, Consent Mode translates that choice into signals that tell Google tags what they are and are not permitted to do with […]

What Is Quebec’s Law 25? Quebec’s Law 25, formally titled the Act to Modernize Legislative Provisions as Regards the Protection of Personal Information, is the province’s landmark privacy reform. Originally introduced as Bill 64 in 2020 and passed in September 2021, it overhauled the rules governing how private-sector organizations collect, use, store, and share personal […]

What Is Cookie Consent Under Quebec’s Law 25? Quebec’s Law 25, formally known as An Act to modernize legislative provisions as regards the protection of personal information, is now fully in force. All three implementation phases rolled out between 2022 and September 2024, and the Commission d’accès à l’information du Québec (CAI) is actively investigating […]

Why Questions Are the Foundation of Modern SEO Search has always been about intent, but the format of that intent has shifted dramatically. In 2026, a growing share of Google queries are phrased as full questions: “How do I reduce my Google Ads cost per lead?” or “What makes a Montreal plumber rank on the […]