Digital marketing hot topics – Edition #51

This week, as they do every week, our experts have researched and analyzed the most recent trends and updates, plus the newest tools and features, of the digital marketing world. What are your most important takeaways from the latest web news? Index rounds up the 6 most important digital news stories that you can’t afford to miss this week.

An Online Status on Twitter?

Twitter is currently testing new features on its platform including the way comment threads are displayed and the addition of a green circle to indicate when a person is online. The social network has not confirmed a rollout anytime soon and is currently gathering feedback from its users before going ahead with a decision.

A Timer on YouTube

It’s now possible to know how much time you spend watching videos on YouTube. The timer won’t take into account the total time time you spend on the platform not watching content. You can also activate a reminder to take a break, which will warn you that you’re getting close to the amount of time you set for watching videos.

A Guide to Google’s “People Also Ask” Feature

Google’s “People Also Ask” box displays questions related to the user’s initial query along with their results. This feature transforms Google into a response engine as well as a search engine. The related question boxes don’t show up for every search term. Google only creates them for the most general and most searched terms. In this article, you’ll learn about how they are used and discover which sectors of activity are most affected by this auto-suggest feature.

Google Has an Agreement with Mastercard

With a view to more closely tracking its users, Google has signed an agreement with Mastercard to be able to track in-store credit card purchases by Mastercard users and link them to online ads. This partnership is a step forward in the ability to track physical purchases and to identify a correlation between Google ads and their real world implications that, until now, could only be tracked using geolocation data.

Google Uses AI to Fight Child Pornography

Since 2013, Google has been fighting against child pornography content, even partnering with Facebook, Twitter, and the Internet Watch Foundation (IWF) to do so. However, this partnership approach didn’t fully enable Google to delete all sites containing child pornography, given that last year there were still 80,000 sites containing this type of content online. Thanks to its new artificial intelligence tool, Google hopes to reduce this number. 

Google Celebrates its 20th Anniversary

Google was created 20 years ago on September 4, 1998 by Sergey Brin and Larry Page. What started out a mere university project has become the powerful company we all know today. In this article, you’ll trace Google’s exponential growth as it evolved into one of the world’s most influential companies of the 21st century.