Performance Marketing Specialist Intermediate / Senior – Montreal

Description du poste

Index is an artificial intelligence company specializing in web marketing, proposing web marketing services as well as powerful solutions using the latest machine learning technologies. By joining Index, you will join a team of passionate and knowledgeable experts who are committed to growing clients’ results.

As part of its vision, Index is growing its team and looking for a Performance Marketing Specialist. The Performance Marketing Specialist will implement and manage advanced digital marketing strategies and paid campaigns designed to achieve increased traffic, customer engagement, and ROI, while continuing to deliver added value to our partners.

The profiles of our members have one thing in common: exceeding expectations by offering leading-edge performance solutions. The values that sustain Index’s growth are results-orientation, innovation, transparency, proactivity and respect.

You will be given the tools you’ve always dreamed of using – many were developed in-house. You will have an international, and quantifiable, impact while working on major accounts. You will work closely with one of the most innovative teams in the World. We guarantee you will be working with leaders in their respective fields (online advertising, SEO, analytics, technology).

Sommaire

Sommaire illustration
  • Conduct keyword research and analysis
  • Write creative text ads for clients
    Create visuals for online ads
  • Manage PPC accounts
  • Analyze traffic with our AI platform and other traditional analytics tools
  • Execute on-page and off-page SEO audits, monitor their implementation, and ensure the growth of the websites you manage
  • Understand the technical structure of the client and give recommendations
  • Provide training to our partners
  • Support continuous improvement and development of company processes
  • Monitor industry trends
  • Contribute to the company’s research and development activities (our tools and AI platform)
  • Assure quality control
  • Contribute to creativity sessions
  • Participate in team building activities

Compétences

  • Minimum of 2 years of experience in marketing and advertising
  • Experience managing and optimizing Facebook & Google Ads campaigns (Budgeting, new copy, targeting, A/B testing)
  • Ability to analyze data and then design experiments to test those hypothesis
  • Advanced knowledge in SEO, with examples of obtained results
  • Bilingual (French and English)
  • Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic…)
  • Excellent interpersonal, communication and customer service skills
    Excellent copywriting skills (French and English)
    Extended knowledge in advertising
    Attention to detail and great organizational skills in a fast-paced, dynamic environment
  • Knowledge of Google Drive Suite
  • Ability to work both independently and in a team, and to multitask several projects at once under tight deadlines
Compétences illustration

Atouts

Atouts illustration
  • Google Certifications, Facebook Blueprint and other certifications
  • Web design skills
  • Certifications or experience in other web marketing/technology fields
  • Bonus points if you can send us SEO ideas on http://www.indexwebmarketing.com
  • Proficiency in a 3rd language (Mandarin, Portuguese, Spanish or another language)
  • University degree in communications, marketing, journalism, mathematics, statistics  or a related discipline
  • Passion for the web & new technologies
  • A great fit with our company vision and values
  • Familiarity with the agency ecosystem
  • Entrepreneurial and leadership qualities

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