Trends, updates, new tools, new features … What are the key takeaways from the latest Worldwide Web news for the week of July 21st to 27th, 2017?
What are “featured snippets” exactly? They are the short excerpts (snippets) of web pages that appear in the search results on Google. And what do they have to do with of web marketing? They require a new strategy. That is, for companies to appear in Google’s featured snippets, thanks to these 3 steps:
To learn more, go directly here for details:
https://moz.com/blog/featured-snippets-qa-content
Are you looking to optimize your local online presence, increase traffic to your website, and attract more local customers? This article offers the following 6 tips to achieve this:
Digital agencies and SEO professionals and are constantly developing and refining innovative and more effective strategies, all while working to grow their businesses and retain their customers Here are a few ways (and their related tools) to achieve these objectives:
https://www.searchenginejournal.com/se-ranking/204000/
A quick review never hurts. Here are the 25 key questions and points to be addressed with a prospect or new SEO client. From target definition to potential technical problems, the more specific questions you will ask, the better the results will be!
https://www.searchenginejournal.com/questions-toask-new-seo-clients/203150/
Instant Search was used to display the results pages corresponding to the query being entered. Very useful! But Google has preferred to suspend it to dedicate itself to the harmonization of its interface between mobile and desktop. Google Suggest, the autocompletion function, will continue to work:
https://www.abondance.com/actualites/20170727-18275-google-arrete-instant-search.html
If you’ve noticed these new ads in your Facebook Messenger app, your curiosity was probably piqued. If you were wondering what this new marketing feature is exactly, Facebook shows you how it works on their blog:
https://messenger.fb.com/blog/messenger-ads-becoming-available-to-advertisers-globally/
Facebook Ads have established themselves as a key element to a successful marketing strategy, whether it’s to increase traffic to your website or increase your conversions. But it’s hard, sometimes, to see the direct line to return on investment. This, rather technical, article presents the 4 steps to follow to concretely evaluate the impact of Facebook Ads on your digital strategy:
http://www.ppchero.com/facebook-is-working-using-google-analytics-attribution-to-show-fb-value/
The Search Engine Journal presents the 25 most expensive AdWords keywords in this article, along with the reasons why they are so pricy. At the top, there are words like “business services,” “bail bonds,” and “casino.” Discover the rest of the top 25 here:
https://www.searchenginejournal.com/most-expensive-google-keywords/206842/
As you’ll recall, the IF function allows you to insert a specific message into your ad when a certain condition is met or a default text when the condition is not met. This article presents a test done by a digital expert, comparing the results obtained with Expanded Test Ads versus IF Ads. With a difference of 11% in terms of conversions and a 51% drop in CPA, favorable to IF ads, the conclusion is, “they are definitely worth testing”:
http://www.ppchero.com/why-if-function-ads-need-to-be-in-your-testing-rotation/
Cédric Vandervynckt, CEO of Criteo France, offers 5 tips to optimize your Google Shopping campaigns:
Google Drive is very useful and hard to do without, but some functions take some getting used to. No need to panic, because this article is here to help. It’s a quick tutorial on how to save a file in several folders without going through the copying process:
https://www.labnol.org/internet/add-files-multiple-drive-folders/28715/